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Readers today live in a digital age where various types of code power their world. From iPhones and iPads to the Apple Watch and Apple TV, code is the language that some of their favorite devices speak. Readers will get to know Apple Swift, the beginner-friendly programming language behind these devices and more. In this lively and informative book, readers will learn that with Swift, anyone can create cool apps. Not only will readers discover the fun they can have with Swift, they also learn why Swift is important and how learning more about it will benefit them.
Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Google Play Books. It covers: Everything we know about Google Play Bookstore’s algorithms and two key projects that tell us where they’re going algorithmically The Google Points program and why it matters to authors, plus how to attract readers using it Why search engine optimization (SEO) truly matters for selling books on Google Play and what specifically you should do How the Google Play Books algorithms work on both the storefront and the app Why Google is doubling down on the concept of series My thoughts on Google’s advertising platform and how I suspect it will become important in selling books in the future What to know about pre-orders, metadata, and pricing at Google Play Bookstore
Clayton and Desmond work together to try to find the biggest apple for a school contest, but when they realize they will not win they find a better use for all of the apples they have collected.
Apple follows the life of an apple throughout the year, demonstrating the cyclical patterns in nature. The youngest readers will delight in following the journey of the bright red apple—the only splash of color in the otherwise black-and-white illustrations—as it travels from tree, to harvest, to snack, to compost, and finally to sprout. A single word complements each illustration, urging early readers to reflect on each stage in the apple’s life. Apple is acclaimed cut-paper artist Nikki McClure’s very first book, originally self-published and sold in a limited edition of just 200 copies. Now, 16 years later, it is available in wide release, and fans will relish the chance to own the book that launched McClure’s signature style.
Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
The iPad is a unique and totally revolutionary devise in many ways. The iPad is a tablet computer featuring multi-touch interaction with print, video, photo, and audio multimedia, internet browsing, and runs most iPhone OS apps. The device has an LED-backlit 9.7-inch (25 cm) color LCD display and uses a virtual keyboard for text input. The iPad like the iTouch uses a Multi-touch interface that enables users to easily control the device and type with their fingers. It also includes sensors that automatically re-orient the screen display to match the orientation of the iPad, such as switching to landscape view when the user rotates the iPad 90 degrees when watching video. All iPad models include the applications Music, iWork, Videos, Photos, iTunes, iBook (providing access to the Wi-Fi Music Store and book store), Safari, YouTube, Calendar, Contacts, Clock, Calculator, and Settings. My iPad, 3/e, will include necessary coverage of iTunes and iBook to enable readers to manage the content on their iPad as well as purchase applications and customizing settings. In addition, readers will learn how to use every feature of their iPad and receive expert advice on topics like customizing, running apps, using peripheral devices and more. This edition has been updated to include coverage on the main new features of iOS 5, including the revolutionary new iCloud, which allows users to update their iPads without having to sync up with their computer.
* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
THE NEW YORK TIMES BESTSELLER FROM THE AUTHOR OF 10% HAPPIER Too busy to meditate? Can’t turn off your brain? Curious about mindfulness but more comfortable in the gym? This book is for you. You’ll also get access to guided audio meditations on the 10% Happier app, to jumpstart your practice from day one. ABC News anchor Dan Harris used to think that meditation was for people who collect crystals, play Ultimate Frisbee, and use the word “namaste” without irony. After he had a panic attack on live television, he went on a strange and circuitous journey that ultimately led him to become one of meditation’s most vocal public proponents. Harris found that meditation made him more focused and less yanked around by his emotions. According to his wife, it also made him less annoying. Science suggests that the practice can lower your blood pressure, mitigate depression and anxiety, and literally rewire key parts of the brain. So what’s holding you back? In Meditation for Fidgety Skeptics, Harris and Jeff Warren, a masterful teacher and “Meditation MacGyver,” embark on a gonzo cross-country quest to tackle the myths, misconceptions, and self-deceptions that keep people from meditating. It is filled with game-changing and deeply practical meditation instructions—all of which are also available (for free) on the 10% Happier app. This book is a trip worth taking. Praise for Meditation for Fidgety Skeptics “If you’re intrigued by meditation but don’t know how to begin—or you’ve benefited from meditation in the past but need help to get started again—Dan Harris has written the book for you. Well researched, practical, and crammed with expert advice, it’s also an irreverent, hilarious page-turner.”—Gretchen Rubin, author of The Happiness Project “The ABC News anchor, a ‘defender of worrying’ who once had an anxiety attack on air, offers a hilarious and stirring account of his two-steps-forward-one-step-back campaign to sort ‘useless rumination’ from ‘constructive anguish’ via mindfulness, along with invaluable suggestions for following in his footsteps.”—O: The Oprah Magazine
Carrie Underwood's instant New York Times bestseller on honoring your body, fueling your soul, and getting strong—a great gift idea for fans of fitness and the megastar country singer. "I want to be healthy and fit 52 weeks of the year, but that doesn't mean I have to be perfect every day. This philosophy is a year-round common-sense approach to health and fitness that involves doing your best most of the time—and by that I don't mean being naughty for three days and good for four. I mean doing your absolute best most of the time during every week, 52 weeks of the year."—Carrie Underwood Carrie Underwood believes that fitness is a lifelong journey. She wasn’t born with the toned arms and strong legs that fans know her for. Like all of us, she has to work hard every day to look the way that she does! In FIND YOUR PATH she shares her secrets with readers, with the ultimate goal of being the strongest version of themselves, and looking as good as they feel. Carrie’s book will share secrets for fitting diet and exercise into a packed routine—she’s not only a multi-Platinum singer, she’s a businesswoman and busy mom with two young children. Based on her own active lifestyle, diet, and workouts, FIND YOUR PATH is packed with meal plans, recipes, weekly workout programs, and guidelines for keeping a weekly food and workout journal. It also introduces readers to Carrie's signature Fit52 workout, which involves a deck of cards and exercises that can be done at home—and it sets her fans on a path to sustainable health and fitness for life. Fit52 begins with embracing the "Pleasure Principle" in eating, making healthy swaps in your favorite recipes, and embracing a long view approach to health—so that a cheat a day won't derail you. Throughout the book, Carrie shares her personal journey towards optimal health, from her passion for sports as a kid, to the pressure to look perfect and fit the mold as she launched her career after winning American Idol, to eventually discovering the importance of balance and the meaning of true health. For Carrie, being fit isn't about crash diets or a workout routine that you're going to dread. It’s about healthy choices and simple meals that you can put together from the ingredients in your local grocery store, and making the time, every day, to move, to love your body, and to be the best version of yourself.
Young Adult Native American NovelApple Starkington turned her back on her Native American heritage the moment she was called a racial slur for someone of white and Indian descent, not that she really even knew how to be an Indian. Too bad the white world doesn't accept her either. And so begins her quirky habits to gain acceptance. Apple's name, chosen by her Indian mother on her deathbed, has a double meaning: treasured apple of my eye, but also the negative connotation-a person who is red, or Indian, on the outside, but white on the inside.After her wealthy father gives her the boot one summer, Apple reluctantly agrees to visit her Native American relatives on the Turtle Mountain Indian Reservation in North Dakota for the first time. Apple learns to deal with the culture shock of Indian customs and the Native Michif language, while she tries to deal with a vengeful Indian man who loved her mother in high school but now hates Apple because her mom married a white man.As Apple meets her Indian relatives, she shatters Indian stereotypes and learns what it means to find her place in a world divided by color.