Download Free Getting Libraries The Credit They Deserve Book in PDF and EPUB Free Download. You can read online Getting Libraries The Credit They Deserve and write the review.

This work, a compilation of essays by library professionals, consists of eight topical chapters covering all aspects of Scilken's contribution to the public library world, including the history and contents of The U*L, his achievements as library director, a summary of his accomplishments within the context of ALA, examples of his resolutions and communications, a summary of ideas for promotional use of library materials, his work mentoring, and supporting individual librarians, and his views on ethical professional service. An important read for library students and information professionals, and for individuals active in ALA. This title deserves a place on the shelves of every public library, preferably right next to a certain outspoken serial.
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
In this book, the reader will encounter a myriad of urgent library and information voices reflecting contemporary local, national, and transnational calls to action on conflicts generated by failures to acknowledge human rights, by struggles for recognition and representation, by social exclusion, and the library institution's role therein. These voices infuse library and information work worldwide into social movements and the global discourse of human rights, they depict library and information workers as political actors, they offer some new possibilities for strategies of resistance, and they challenge networks of control. This book's approach to library and information work is grounded in practical, critical, and emancipatory terms; social action is a central pattern. This book is conceived as a direct challenge to the notion of library neutrality, especially in the present context of war, revolution, and social change. This book, for example, locates library and information workers as participants and interventionists in social conflicts. The strategies for social action worldwide documented in this book were selected because of their connection to elements of the Universal Declaration of Human Rights (1948) that relate particularly to core library values, information ethics, and global information justice. - The first monograph of its kind - Locates librarianship front and centre in knowledge societies - Mainstreams critical librarianship
Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz
In The Desegregation of Public Libraries in the Jim Crow South, Wayne A. and Shirley A. Wiegand tell the comprehensive story of the integration of southern public libraries. As in other efforts to integrate civic institutions in the 1950s and 1960s, the determination of local activists won the battle against segregation in libraries. In particular, the willingness of young black community members to take part in organized protests and direct actions ensured that local libraries would become genuinely free to all citizens. The Wiegands trace the struggle for equal access to the years before the Supreme Court’s Brown v. Board of Education decision, when black activists in the South focused their efforts on equalizing accommodations, rather than on the more daunting—and dangerous—task of undoing segregation. After the ruling, momentum for vigorously pursuing equality grew, and black organizations shifted to more direct challenges to the system, including public library sit-ins and lawsuits against library systems. Although local groups often took direction from larger civil rights organizations, the energy, courage, and determination of younger black community members ensured the eventual desegregation of Jim Crow public libraries. The Wiegands examine the library desegregation movement in several southern cities and states, revealing the ways that individual communities negotiated—mostly peacefully, sometimes violently—the integration of local public libraries. This study adds a new chapter to the history of civil rights activism in the mid-twentieth century and celebrates the resolve of community activists as it weaves the account of racial discrimination in public libraries through the national narrative of the civil rights movement.
Neuropsychology is the study of the relationship between behaviour, emotion, and cognition on the one hand, and brain function on the other. Psychology Library Editions: Neuropsychology (12 Volume set) presents titles, originally published between 1981 and 1993, covering a variety of areas within neuropsychology, a relatively new discipline at the time, as it firmly established itself within the field of psychology. It includes contributions from well-respected academics, many still active in neuropsychology today.