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In this book you’ll find: All the different types of cross-promotion you can do (both within your brand and with other authors) How to use boxed sets and anthologies to cross-promote and/or build your customer base How to stack newsletter promotions, swaps, and social media builders to get better results on your launches How to build viral campaigns that help you grow your audience quickly (and how to convert them to buyers, too!) How list-aiming boxed sets, Kickstarter campaigns, and other launch-style marketing opportunities work
Are you feeling blindsided by midlife?You're not alone and you're not crazy. Our current culture tells us that midlife (ages 40-65) is a time of unraveling, chaos, and uncertainty for women. This doesn't have to be true. MIDLIFE IS AN OPPORTUNITY, NOT A CRISIS.Our bodies, minds, and lives are changing. Many of us feel off balance, wondering if this is all there is? Some of us feel completely unprepared. No one told us what to expect, or that midlife is a magical and transformative time of renewal that is just the beginning, not the end.In Piloting Your Life, diverse women from around the world share their personal stories of learning, growing, and thriving through midlife to inspire you to explore and experiment.Terri Hanson Mead candidly shares her extensive research on happiness, sex, friendship, money, and health to help you discover and live your life. It's time to throw off the chains of embarrassment and shatter the stereotypes for women in midlife. Disengage autopilot, take the controls, and be the pilot in your own life."Tells the ugly truth and offers hope and solutions." Allison (Oklahoma)
In this book you’ll find: Why using crowdfunding is an important avenue for authors and how authors are currently using it Choosing the right project for Kickstarter and designing your campaign Budgeting your campaign for profitability (and why it’s critical for your success!) The types of messages you should send to your audience vs. cold traffic How to run ads to your Kickstarter project Delivering your rewards for your Kickstarter project Keeping momentum going after Kickstarter
A collection of worksheet and activities to help writers develop their novel.
"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.
Set in a futuristic Malta, Ella is the only girl who can alter people's memories, but someone has altered hers.
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
In this book you’ll find: How to use your Facebook profile and stories to create more visibility and sales Interesting tricks that you can do with Facebook groups and pages to market your books The smartest ways to lay the foundation for Facebook ads for your books—what works, what doesn’t How to strategically sell your books through Facebook's free business and personal tools—what is allowed, what's not, and how to marketing yourself as organically and authentically as possible without violating expected Facebook etiquette
Learn what selling wide means for ebooks, print books, audiobooks, translations, and subsidiary rights. In this book, you'll find: -- The five main strategies for going wide and how authors decide: Starting Wide, Moving Wide Cold Turkey, Partial Catalog Wide, Exclusive, Then Wide, and Wide, Then Exclusive -- All the places you can go wide across multiple formats—print, ebook, audiobook, and more—and the benefits and downsides of each -- The general strategies authors use to make money while having their books wide (and why they work or don’t work on various platforms) This book also covers the book industry as a whole from the perspective of an independent author. It answers questions like: -- What are the market factors that matter amongst some of the biggest players in the industry—Amazon, Google, Apple, Rakuten (Kobo), and more? -- What devices are important to pay attention to and how do those affect the ebook, print, and audiobook markets? -- How does global ecommerce play a role in shaping the future of the book industry? This book is meant to be a detailed overview of what going wide really means as an independent career author. Subsequent books in this series dive deeper into various platforms and how to better market your books on them.