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As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
"Do you want to grow your following, sell more product, and experience the freedom that comes with being your own boss? 'Getting Noticed' isn't the 'secret to social media'--it's a no fluff, take charge guide to the way we present ourselves, our business, and connect with customers online."--Back cover.
Each of us is born with a talent, a calling -- something that makes us unique. This book will guide you on a step-by-step tour of the factors that define your individualism. Learn how to refine your own personal style while leveraging your natural talents and learned abilities into a powerful personal brand.
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
Based on today's real-world job search trends, MODERNIZE YOUR RESUME shows you how to craft a winning resume to meet the complexities of today's highly competitive and technologically driven employment market. The 2nd edition has been updated with new resume samples, new designs, and new ATS and e-resume guidelines, along with new chapters for jobseekers with special circumstances - career change, military transition, and return to work. The entire job search process is evolving at a remarkably rapid pace, and your resume is at the foundation of it all. In this book, you'll learn to: Write tight, lean, clean, and laser-focused content that allows you to tell your whole career story in half the words to keep your reader engaged. Focus on information that is relevant to your target market and integrate keywords that are vital to being found online. Present important information quickly in a resume format that prominently displays your skills, experience, education, and other credentials as they support your current career objectives. Create a distinctive design to make your resume stand out and capture attention. Getting noticed is step #1, so make that happen and you're on your way. Adopt a new mindset and deeper understanding of how to use today's modern resume for both person-to-person job search as well as electronic, digital, and mobile search technologies. The 100+ resume samples demonstrate these strategies in action for real-life job seekers who've excelled in their search campaigns. The samples showcase the resume writing work of Enelow, Kursmark, and many of their colleagues who are also well respected for their expertise in resume strategy, writing, format, and design. Clear guidelines and easy-to-follow examples give you practical know-how for building your own powerful resume that will serve all of your job search needs. You'll learn what works, why it works, and how you can make it work for you. Authors and Master Resume Writers Wendy Enelow and Louise Kursmark have each spent more than 30 years writing resumes, training professional resume writers, speaking to job search audiences, and writing about evolving trends in job search. The latest in their library of more than 30 books is MODERNIZE YOUR RESUME, an up-to-the minute resource for every job seeker to guide you to career success. Follow the recommendations of this book and you'll find yourself a more competent and competitive job seeker!
Are you an icon of influence or merely a bystander observing life as it passes you by? Do you feel you are living up to your full potential? Does the life you now live truly showcase your gifts, talents and significance? In this volume, Master Image & Etiquette Speaker, Coach and Consultant, Brenda J. Johnson has compiled 25 years of business and personal coaching expertise to inspire, enlighten and encourage todays woman to embrace the power of her potential. Get Noticed is a power packed instructional guide complete with insider secrets used universally by image, etiquette and branding professionals to transform the mundane and mediocre into icons of influence. Brenda shares her personal triumphs and challenges and invites you to take a journey with me to face your inner fears of personal limitations while learning to embrace and release the giant within. You will learn essential keys to: identifying personality traits that impact, enhance or impede self-confidence and behavior business networking while embracing the power of non-verbal cues that impact first impressions dining with dignity while learning to master the art of gracious behavior when entertaining incorporating line, design and color to flatter your figure with comfort and style maximizing your shopping dollar by applying the 8 insider secrets to image perfection building an 18-piece 30-day working wardrobe customized for business, leisure & travel creating your personalized fashion statement allowing you to be confident and classy with impeccable style Why live in the shadows? Its time to Get Noticed and command the attention you deserve.
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America’s safety net is torn and tattered. Income inequality continues to grow—the gap between rich and poor has expanded fivefold in the last 25 years. For millions of working families achieving basic middle class comforts has begun to seem as distant a dream as winning the lottery. What is needed, and what veteran organizer and ACORN founder Wade Rathke provides in this hard-hitting new book, is a comprehensive grassroots strategy to create what he calls citizen wealth: an enduring foundation on which working people can build a future that extends beyond paying next month’s rent. Rathke shares breakthrough strategies that have enabled ACORN and other organizations help people secure the basics of citizen wealth—a house and a decent income—offering from-the-trenches advice on mounting successful living wage campaigns, battling unscrupulous and predatory lending practices, and developing new forms of worker organizations to protect wages and benefits. The anti-poverty programs still out there can provide critical support for citizen wealth-building efforts, but they’re woefully underutilized. Rathke shows how to cut through government indifference and bureaucratic obstacles to provide those in need with access to these vital resources. But community organizations can’t do it alone. Rathke describes ACORN partnerships with HSBC Bank and H & R Block that helped these businesses see building citizen wealth as a new market opportunity—a win for them and for the people they once exploited. And he looks at other examples of strange bedfellows in the fight for citizen wealth, including Citibank, once the target of massive protests by ACORN and now, working with them, a major investor in working class communities. “We need to create a national economic and political consensus that increasing family income, wealth and assets is not `welfare’ or an entitlement ‘give-away” program but an investment in the public good and well-being.” Rathke writes. Based on forty years of hard-won experience, Wade Rathke offers a new blueprint for helping millions to achieve the American Dream.
Do You Know What It Takes to Be a High Potential in Your Organization? Being seen as a high-potential leader is essential to getting promoted and reaching your organization's upper echelons, but most companies keep their top-talent list a closely guarded secret. And the assessment process they use to decide who is and isn't a future leader is an even greater mystery. The High Potential's Advantage takes you behind the scenes and shows how you can get on, and stay on, your company's fast track. Leadership development experts Jay Conger and Allan Church draw upon decades of research and experience--designing high-potential programs for hundreds of large well-known global organizations and assessing and coaching thousands of talented leaders--to answer the critical questions asked by ambitious individuals like you: What will it take for me to advance in this organization? What does my boss look for when deciding whether I’m a high potential? Once I'm on the list, then what? Can I fall off it and, if so, what do I do? Revealing the key differentiators--five critical "X factors"--that set people apart across companies of all types, Conger and Church show what you need to do to achieve and maintain top-talent status. You’ll find detailed advice for cultivating and practicing each X factor, with numerous and rich examples from those on the verge of their first promotion to those only a step away from the C-suite. The High Potential's Advantage also shows you how to gain insight into and excel at the specific process your company uses to identify and develop high potentials--and how to determine which unique capabilities your company values the most. The High Potential's Advantage is the essential guide to becoming a leader in your organization.
There is nothing worse than being overlooked or taken for granted, especially if you work hard. To be noticed—for the right reasons—you have to make smart choices. All of us can keep ourselves busy, but what we occupy ourselves with may not help us advance strategically or make the most of our current situations. The lessons in the GET NOTICED notebook focus on practical, win-win and—yes, even walk-away strategies. It is written for the middle market with its unique challenges of supervising others while completing individual assignments and developing the skills needed to manage upwards. It is not written for those who believe in getting ahead at all costs. This book is for the good guys who need some help. Use these proactive approaches and leadership skills to refine your personal brand and become a better manager of your career. Become visible and therefore more valuable.