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La gestion est-elle un mal ou un remède pour les entreprises sociales et solidaires ? Les entreprises sociales et solidaires sont-elles des modèles d’apprentissage pour la gestion ? Nous amènent-elles à penser la gestion autrement ? Cet ouvrage vise à dépasser les tabous liés à la gestion dans l’entreprise sociale et solidaire. Collectif de chercheurs en sciences humaines et sociales (académiques et/ou praticiens), notre ambition est de porter un regard critique sur la gestion des entreprises sociales et solidaires. Sur la base de l’étude de nombreux cas (mutuelles, associations, coopératives de consommateurs, banques coopératives, Scop, Scic, etc.), il s’agit de questionner et comprendre les dispositifs et les pratiques de gestion des entreprises sociales et solidaires. La réflexion des auteurs s’est construite autour des questionnements suivants : Que nous apprennent les entreprises sociales et solidaires sur la gestion des organisations ? Qu’ont-elles mis en œuvre de spécifique ? Existe-t-il déjà des « pépites » à observer, à essaimer issues de leurs pratiques de gestion ? Le phénomène d’isomorphisme avec les modèles d’entreprise capitaliste est-il si important ? Si oui, est-il un problème ? Pourquoi ? Et comment construire d’autres modes de gestion ? Quelles questions les organisations doivent-elles se poser pour dépasser les tensions inhérentes à l’hybridité entre économique, social ou solidaire ? Que doivent-elles inventer ? L’ouvrage se compose d’essais qui visent à défendre des points de vue sur des sujets récurrents et importants pour les entreprises sociales et solidaires. Ces derniers sont organisés en quatre thèmes : dépasser les tabous pour une gestion utile au projet social ou solidaire ; gestion pour et par la valeur sociale ; comment organiser durablement la gouvernance démocratique ; penser autrement la gestion des ressources humaines dans l’entreprise sociale et solidaire. Ces questions, nous l’espérons, feront sens et aideront tant dans la compréhension des phénomènes que dans la prise de décisions et la formation pour une gestion au service des entreprises sociales et solidaires. Coordonné par Amina Béji-Bécheur, Pénélope Codello et Pascale Château-Terrisse, membres du réseau de chercheurs GESS, cet ouvrage comprend les contributions de Frédérique Allard, Bernard Balzani, Émilie Bourlier Bargues, Ketty Bravo, Alain Caillé, Philippe Chanial, Monique Combes-Joret, Bernard Cova, Éric Creusat, Hajar El Karmouni, Gérard Gaglio, Renaud Garcia-Bardidia, Pascal Glémain, Xavier Hollandts, Jean Huet, Laëtitia Lethielleux, Alix Margado, Valérie Michaud, Muriel Prévot-Carpentier, Franck Rimek, Myriam Sylla, Bertrand Valiorgue et Juliette Weber.
Integrated Science: Science without Borders” is the first volume of the INTEGRATED SCIENCE Book series, aiming to publish the results of the most updated ideas and reviews in transdisciplinary fields and to highlight the integration of discrete disciplines, including formal sciences, physical-chemical sciences and engineering, biological sciences, medical sciences, and social sciences. This volume primarily focuses on the research involving the integration of two or more academic fields offering an innovative, borderless view, which is one of the main focuses of the Universal Scientific Education and Research Network (USERN). The whole world is suffering from complex problems; these are borderless problems; thus, a borderless solution could merely solve such complex issues. Transdisciplinarity is a domain, that researchers work jointly, using a shared conceptual framework, drawing together disciplinary-specific theories, concepts, and approaches to address common problems. Lack of confidence, lack of expertise, complexities of healthcare, the confusing nature of healthcare environments, and lack of organization and standardization are the obstacles of successful scientific communication. Consequently, this book provides an overview of the essential elements of transdisciplinary studies and integrated science. The unique aspect of this book -privileging it from other books- is covering all aspects of science as harmonies of a single symphony.
Innovation is an essential growth lever for organizations. Like any strategic element, it must be managed to ensure the right decision is made at the right time. When we talk about management, we naturally also consider management control. However, using management tools can be a danger to developing creativity – an essential element of innovation. This book examines the interdependencies between management control and creativity. By comparing two organizational contexts, we highlight the vital role of organizations as generators of creativity. We also underline the acceptance of an imbalance between the elements in tension, which can lead to the questioning and fostering of innovation; and the role of senior management as mediators between organizations and local actors.
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works
This book investigates the functioning and ecosystems of biorefineries and assesses the potential of the industrial bioeconomy. The authors present a case study of the biorefinery at Bazancourt Pomacle, near Reims, France, as an outstanding illustration of the creation, work processes, financing, provision of environmental services, competitive benefits and future prospects of a bioeconomy. Analysing the case of Bazancourt Pomacle, the authors show the wide range of products produced by integrated biorefineries such as food, bioenergy, molecules for cosmetics and nutrients for agricultural use. They also analyse Bazancourt Pomacle as an open innovation platform, which encompasses several layers of R&D, including three department chairs from leading engineering and business schools in France. Illustrating a number of global success stories that started in Bazancourt Pomacle, the authors also investigate the provision of pilot- and demonstration plants as inescapable steps in the scaling-up process from the lab to industrial scale. The book provides a systematic overview of the lessons learned, as well as data on an industrial bioeconomy. Investors, decision- makers, public-policy shapers, analysts and scholars will learn about the history, actors, economics, industrial symbiosis, role of cooperatives, R&D and future prospects of a world-class biorefinery and bio-based cluster in Europe.
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Handbook of Microfinance addresses the gap between clients who are benefiting from access to financial services via MFIs, and the potential market, which remains underserved or untapped. This gap can be attributed to a "mismatch" between what consumers, or potential clients, demand and what MFIs offer in terms of financial products. The scope of the book is wide. It includes successes and failures, main challenges and debates, methodologies for impact evaluation via random trials, leading trends in Asia versus Latin America, main efforts in Africa, the importance of value chains in Central America, ethical and gender issues, savings, microinsurance, governance, commercialization trends and the potential advantages and disadvantages of it. Lastly it features main lessons from informal finance and 19th-century credit cooperatives addressing the above-mentioned mismatch.
How can financial services, such as credit, deposit accounts, financial transfers, and insurance be provided to people in need? This challenging and complex issue has been a topic of interest for the international aid community for decades. Drawing on renowned experts in microfinance and financial inclusion, this Research Agenda sheds much-needed light on this multifaceted challenge and points the way ahead for future research.