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When Mendel pioneered the early study of genetics, he probably never imagined anything like GENEXUS. Secretly funded and operated by VanGen Biotechnology Corporation, PROJECT GENEXUS is the design, creation, and maturation of six genetically engineered humans – males Derek, Dmitri, and David; and females Dianna, Daniela, and Dominique. Now ten years old, the GENEXUS children are already far superior to normal humans. They are faster, stronger and more agile; possess genius level IQs; and are resistant to virtually every known disease. They are distinguished by their light golden skin, pure white hair and jewel-colored eyes. Faced with the ethical risks and exorbitant costs of maintaining the illegal project, VanGen’s founder and CEO, Charles Lincoln Vandergellan, decides to terminate the initiative, and along with it the GENEXUS children. Athena Gianopoulos, a beautiful young geneticist assigned to work with one of the children, accidently learns of VanGen’s plans. In an attempt to save them from being euthanized, Athena smuggles the children off the GENEXUS campus and into hiding. Desperate to recover the children and keep the program a secret, VanGen dispatches its private security team to find the scientist and resolve the situation ... by any means necessary. Fast-paced action, nail-biting suspense, and exciting twist and turns await readers in this tale of scientific discovery, friendship, love, betrayal, and survival.
This Proceedings contains many research and practical papers dealing with the impact and influence of information technology on the global economy.
Now in its second edition, and in collaboration with their contributing authors, world renowned academics Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of experience and expertise to present a truly global text on international business.The Global Factory framework, developed by Peter J. Buckley, forms an overarching, coherent and accessible model for understanding how businesses operate globally. Synthesising perspectives from economics, social anthropology, political economy, and management, International Business also provides amultitude of examples, case studies and insights from across the globe that link theory to management practices - all to equip you for the challenges faced in the business world today. Engaging examples include internationally-recognised companies such as Nike, Ben and Jerry's, TikTok and Maersk, aswell as organizations from emerging markets such as Saudi Arabia, Brazil and Turkey.Opening cases discuss real challenges faced by international businesses, inviting you to discuss and devise your own solutions, while closing cases and 'IB Insights' offer opportunities to further reflect on international business practices at real, global companies.Stretch your critical thinking skills by engaging with the 'Topics for Debate', and build strong academic understanding by looking at the 'Research Insights', which introduce key scholarship and provide commentary on seminal international business research.This fully revised and more concise edition is your ideal guide to international business.An exciting development for this new edition, the enhanced e-book offers an even more flexible and seamless way to learn: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For students:Links to seminal articles as highlighted in the Research Insights featureOnline activities to develop skills in research, data collection, and analysisWeb links to sources of data, each accompanied by critical commentaryMultiple-choice questions with instant feedbackIB decision-aids to explore real, decision-making tools used by managersFor lecturers:A case study bankAdditional shorter and longer case studies with exemplar answersLinks to video clips, accompanied by short paragraphs of critical commentaryComprehensive, customisable PowerPoint slidesTest bankTutorial activitiesSuggested assignment questionsInstructor's manual including a guide to teaching the Global Factory framework, and guidance from the authors on the case study questions, IB challenges, and Topics for Debate features
Genetics and Evolution of Infectious Diseases, Third Edition discusses the evolving field of infectious diseases and their continued impact on the health of populations, especially in resource-limited areas of the world where they must confront the dual burden of death and disability due to infectious and chronic illnesses. Although substantial gains have been made in public health interventions for the treatment, prevention, and control of infectious diseases, in recent decades the world has witnessed the emergence of the human immunodeficiency virus (HIV) and the COVID-19 pandemic, increasing antimicrobial resistance, and the emergence of many new bacterial, fungal, parasitic, and viral pathogens. Fully updated and revised, this new edition presents the consequences of such diseases, the evolution of infectious diseases, the genetics of host-pathogen relationship, and the control and prevention strategies that are, or can be, developed. This book offers valuable information to biomedical researchers, clinicians, public health practitioners, decisions-makers, and students and postgraduates studying infectious diseases, microbiology, medicine, and public health that is relevant to the control and prevention of neglected and emerging worldwide diseases. - Takes an integrated approach to infectious diseases - Provides the latest developments in the field of infectious diseases - Focuses on the contribution of evolutionary and genomic studies for the study and control of transmissible diseases - Includes updated and revised contributions from leading authorities, along with six new chapters
The five-volume set LNCS 9155-9159 constitutes the refereed proceedings of the 15th International Conference on Computational Science and Its Applications, ICCSA 2015, held in Banff, AB, Canada, in June 2015. The 232 revised full papers presented in 22 workshops and a general track were carefully reviewed and selected from 780 initial submissions for inclusion in this volume. They cover various areas in computational science ranging from computational science technologies to specific areas of computational science such as computational geometry and security.
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. This enhanced eBook includes videos that break down one of the social media/digital tools presented in the book and show how each medium can be used to create a marketing strategy. The videos also offer additional examples of companies that are using the different tools to advance their businesses. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes
Why do some export activities succeed while others fail? Here, research teams analyze export endeavors in Latin American countries to learn how export pioneers are born and jump-start a process leading to economic transformation. Case studies range from blueberries in Argentina and flowers in Colombia to aircraft in Brazil and software in Uruguay.