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The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.
Do you want to make your products successful? Need to adapt to an ever-changing marketplace? Want to learn about how to make your products successful? Need to re-invent the way you develop products? This is the first book that focuses on product owners in all industries for all teams, beyond the Scrum framework: Stop wasting time and money on features that customers do not want Deliver value to your customers through valuable features Start getting satisfied and engaged customers Create SMART product teams that care about customers Create an agile product culture in your organization Using their experiences Joanna Tivig and Peter Monkhouse outline the skills, behaviors, and solutions for the new generation of product owners who care about customers, by creating products that deliver value. These product owners are focused on ACHIEVE: Agility in business Crashing the challenges Honing the team Iterating and adapting Effective ownership Value delivery Excellence Ready to learn how to join Gen P, the new generation of project owners? Scroll up and add this book to your cart.
Increasingly age appears to be the key dividing line in contemporary politics. Young people across the globe are embracing left-wing ideas and supporting figures such as Corbyn and Sanders. Where has this ‘Generation Left’ come from? How can it change the world? This compelling book by Keir Milburn traces the story of Generation Left. Emerging in the aftermath of the 2008 financial crash, it has now entered the electoral arena and found itself vying for dominance with ageing right-leaning voters and a ‘Third Way’ political elite unable to accept the new realities. By offering a new concept of political generations, Milburn unveils the ideas, attitudes and direction of Generation Left and explains how the age gap can be bridged by reinventing youth and adulthood. This book is essential reading for anyone, young or old, who is interested in addressing the multiple crises of our time.
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra incognita' of Innoland the island of innovation and other mental travels that make sense of events and actions which spur innovation. Stories of Innovation for the Millennial Generation is written for Millennials willing to assimilate and grow dynamic, innovation-driven capabilities which lead to the creation of high-impact startups.
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect
Lists citations with abstracts for aerospace related reports obtained from world wide sources and announces documents that have recently been entered into the NASA Scientific and Technical Information Database.
The philosophy of biology should move to the center of the philosophy of science - a place it has not been accorded since the time of Mach. Physics was the paradigm of science, and its shadow falls across con temporary philosophy of biology as well, in a variety of contexts: reduction, organization and system, biochemical mechanism, and the models of law and explanation which derive from the Duhem-Popper Hempel tradition. This volume, we think, offers ample evidence of how good contempo rary work in the philosophical understanding of biology has become. Marjorie Grene and Everett Mendelsohn aptly combine a deep philo sophical appreciation of conceptual issues in biology with an historical understanding of the radical changes in the science of biology since the 19th century. In this book, they present essays which probe such historical and methodological questions as reducibility, levels of organization, function and teleology, and the range of issues emerging from evolution ary theory and the species problem. In conjunction with Professor Grene's collection of essays on the philosophy of biology, The Under standing of Nature (Boston Studies in the Philosophy of Science, Vol. XXIII) and the occasional essays on these topics which we have published in other volumes (listed below), this volume contributes to bringing biology to the center of philosophical attention. Everett Mendelsohn, 'Explanation in Nineteenth Century Biology' (Boston Studies, Vol. II, 1965). David Hawkins, 'Taxonomy and Information', (Boston Studies, Vol. III, 1967).
Building on the success of his 1992 collection Foundations of Ministry (over 17,000 sold), Michael Anthony offers Introducing Christian Education to fill the need in the C.E. curriculum for an introductory foundations textbook--one that provides an overview and understanding of the broad range of subjects included in C.E.--for college and seminary use. Thirty-one chapters are offered under the following sections: 1) Foundations of C.E.; 2) Developmental Perspectives of C.E.; 3) Educational Implications of C.E.; 4) Organization, Administration, and Leadership; 5) C.E. Applied to the Family; and 6) Specialized Ministries. Contributors include Robert Pazmiño, Jim Wilhoit, Julie Gorman, Klaus Issler, and Ted Ward. FROM THE FOREWORD BY LESTER C. BLANK JR. Introducing Christian Education will become a major resource text for church leaders and Christian education leaders who are professors of Christian education. It will be a valuable resource in my personal library. The desired outcome will be Psalm 78:72: "He cared for them with a true heart and led them with skillful hands."
Capitalism has never been a subject for economists alone. Philosophers, politicians, poets and social scientists have debated the cultural, moral, and political effects of capitalism for centuries, and their claims have been many and diverse. The Mind and the Market is a remarkable history of how the idea of capitalism has developed in Western thought. Ranging across an ideological spectrum that includes Hobbes, Voltaire, Adam Smith, Edmund Burke, Hegel, Marx, and Matthew Arnold, as well as twentieth-century communist, fascist, and neoliberal intellectuals, historian Jerry Muller examines a fascinating thread of ideas about the ramifications of capitalism and its future implications. This is an engaging and accessible history of ideas that reverberate throughout everyday life.