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Haynes disassembles every subject vehicle and documents every step with thorough instructions and clear photos. Haynes repair manuals are used by the pros, but written for the do-it-yourselfer.
Models covered: Cadillac DeVille (1994 thru 2005); Cadillac Seville (1992 thru 2004).
Advertising expenditure data across multiple forms of media, including: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies in each of the media
An exploration of the ethics of practical engineering through analyses of eighteen rich case studies The Ethical Engineer explores ethical issues that arise in engineering practice, from technology transfer to privacy protection to whistle-blowing. Presenting key ethics concepts and real-life examples of engineering work, Robert McGinn illuminates the ethical dimension of engineering practice and helps students and professionals determine engineers’ context-specific ethical responsibilities. McGinn highlights the “ethics gap” in contemporary engineering—the disconnect between the meager exposure to ethical issues in engineering education and the ethical challenges frequently faced by engineers. He elaborates four “fundamental ethical responsibilities of engineers” (FEREs) and uses them to shed light on the ethical dimensions of diverse case studies, including ones from emerging engineering fields. The cases range from the Union Carbide pesticide plant disaster in India to the Google Street View project. After examining the extent to which the actions of engineers in the cases align with the FEREs, McGinn recapitulates key ideas used in analyzing the cases and spells out the main lessons they suggest. He identifies technical, social, and personal factors that induce or press engineers to engage in misconduct and discusses organizational, legal, and individual resources available to those interested in ethically responsible engineering practice. Combining probing analysis and nuanced ethical evaluation of engineering conduct in its social and technical contexts, The Ethical Engineer will be invaluable to engineering students and professionals. Meets the need for engineering-related ethics study Elaborates four fundamental ethical responsibilities of engineers Discusses diverse, global cases of ethical issues in established and emerging engineering fields Identifies resources and options for ethically responsible engineering practice Provides discussion questions for each case
How to Innovate and Execute Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business—one that is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it? Innovation guru Vijay Govindarajan expands the leader’s innovation tool kit with a simple and proven method for allocating the organization’s energy, time, and resources—in balanced measure—across what he calls “the three boxes”: • Box 1: The present—Manage the core business at peak profitability • Box 2: The past—Abandon ideas, practices, and attitudes that could inhibit innovation • Box 3: The future—Convert breakthrough ideas into new products and businesses The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all levels of the organization. Supported with rich company examples—GE, Mahindra & Mahindra, Hasbro, IBM, United Rentals, and Tata Consultancy Services—and testimonies of leaders who have successfully used this framework, this book solves once and for all the practical dilemma of how to align an organization on the critical but competing demands of innovation.