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According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Francisco, rapidly built a place-brand identity based on its now-famous moniker, “Garlic Capital of the World.” To understand Gilroy's success in transforming a local crop into a tourist draw, Adema contrasts the development of this now-thriving festival with events surrounding the launch and demise of the PigFest in Coppell, Texas. Indeed, the Garlic Festival is so successful that the event is all that many people know about Gilroy. Adema explores the creation and subsequent selling of foodscapes or food-themed place identities. This seemingly ubiquitous practice is readily visible across the country at festivals celebrating edibles like tomatoes, peaches, spinach, and even cauliflower. Food, Adema contends, is an attractive focus for image makers charged with community building and place differentiation. Not only is it good to eat; food can be a palatable and marketable symbol for a town or region.
Offers prize-winning recipes for appetizers, soups, salads, breads, desserts, and meat, poultry, seafood, and vegetable dishes that use garlic.
Now combined in one volume, here are all the recipes from THE GARLIC LOVERS' COOKBOOKS (Volumes I and II) plus prize-winning entries from the Great Garlic Cookoffs. This volume contains over 400 recipes from around the world and also includes a garlic glossary, tips on selection and storage, and much more.
As "locavore" becomes part of our everyday vocabulary and food critics continue to give West Coast cuisine accolades for its freshness and sustainability, West Coast Road Eats shows how why we eat-and where we eat it-matters more than ever. Part guidebook, part travelogue, and part history lesson, West Coast Road Food is a love letter to the seafood shacks, farm stands, taquerias, ice cream parlors, burger joints, wineries, and more that make up our unique edible ecosystem. Covering more than 1,500 miles from the Canadian border to San Diego, West Coast Road Eats offers a plethora of unique restaurants that dot the freeways and scenic byways of the West Coast. With suggested itineraries, overviews of major cities, and sidebars covering everything from captivating food-factory tours to instructions on how to pick the best produce at a farm stand, this book focuses the relationship between food and a sense of place with the enduring image of the American West as a backdrop. Anna Roth is a Los Angeles-based food and travel writer whose work has appeared in publications such as Sunset, Seattle Metropolitan, Edible Seattle, Virtuoso Life, and more. She is the editor of a travel website at Demand Media in Santa Monica, CA.
Quirky galleries, deliciously fresh seafood, and dramatic hikes and drives: discover what the locals love about these seaside towns with Moon Monterey & Carmel. Inside you'll find: Flexible, strategic itineraries including long weekends in Monterey, Carmel, and Santa Cruz, and a three-day road trip from Big Sur to Cambria Top sights and unique experiences: Visit the famous Monterey Bay Aquarium or take a whale-watching tour to catch a glimpse of sea otters, harbor seals, and migrating whales in the wild. Stroll along soft sand beaches or browse artisan galleries and boutiques in Carmel's idyllic downtown. Cruise along the Pacific Coast Highway to Big Sur and pull over to soak up the breathtaking ocean view, or wander the halls of the opulent Hearst Castle. Catch happy hour at a historic brewery, or dine on fresh seafood as the sun sets over the bay Outdoor adventures: Explore the stunning coastline on a kayak or stand-up paddleboard, dive into a kelp forest, or rent a surfboard and catch a wave. Honest advice from Monterey local Stuart Thornton on when to go, how to get around, where to eat, and where to stay, from budget motels to historic inns Full-color photos and detailed maps throughout Handy tools including tips for seniors, visitors with disabilities, and traveling with kids Helpful resources on COVID-19 and traveling to Monterey and Carmel Background on the culture, history, weather, and wildlife Full coverage of Monterey, Carmel, Santa Cruz, Big Sur, Cambria, San Simeon, Morro Bay, and Salinas Experience the best of Monterey & Carmel with Moon's practical tips and local insight. Hitting the road? Check out Moon Pacific Coast Highway Road Trip. Looking for more outdoor adventures? Try Moon Northern California Hiking. About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you. For more inspiration, follow @moonguides on social media.