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Provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Features essays on topics related to the emerging world of e-commerce. Includes profiles of individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment.
Provides access to the world of Internet commerce and addresses the concerns of those who want to join the ranks of the Internet business community. Presents answers to common questions about website development, financing, advertising, and more. Features 470 essays covering topics and terms, profiles of the top e-commerce companies, biographies of e-commerce innovators, and coverage of events and legislation related to e-commerce.
Rev. ed. of: Gale encyclopedia of e-commerce / Jane A. Malonis, editor; foreword by Paula J. Haynes. c2002.
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
"This encyclopedia covers the 3-technologies field highlight current concepts, trends, challenges and applications"--Provided by publisher.
This encyclopedia covers the 3-technologies field highlight current concepts, trends, challenges and applications"--Provided by publisher
A guide to Internet commerce, featuring essays that examine one hundred of the most commonly asked questions related to E-commerce, a directory of over 4,700 organizations, associations, and agencies related to the E-commerce industry, profiles of the top 250 E-commerce companies, and a general index.