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Most people feel certain that the pace of technological change increases exponentially. They think that the Internet and personal computers are only the most prominent of the many innovations that surge around us and that new ones arrive ever faster. They're certain that never before has the social impact of technological change been as profound or as pervasive as it is today. But they are wrong. The Internet isn't that big a deal. Neither is the PC. Abandon all technology and live in the woods for a week and see if it's your laptop you miss most. In fact, the technologies most important to us are the older ones - the car and telephone, electricity and concrete, textiles and agriculture, to name just a few. The popular perception of modern technology is inflated and out of step with reality. We overestimate the importance of new and exciting inventions, and we underestimate those we've grown up with. Change is not increasing exponentially. In fact, technology has disoriented and delighted for centuries. This book will attempt to recalibrate your thinking by looking at how technological change really happens....If people see technology more clearly, we would have a shrewder citizenry that would demand practical and constructive, rather than expedient or convenient, decisions from their politicians. They would be more able to analyze and discuss the relevant technology issues of the day - from the digital divide, to government support for space and other science programs, to national defense, to the value of computers in schools - and weigh more knowledgeably the pros and cons of what is being offered....Over three decades ago, Future Shock by Alvin Toffler created a sensation by portraying technology spinning out of society's control. Future Hype approaches the same topic but reaches a very different conclusion: that the popular view of technological change is wrong and the future won't be so shocking. We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.
Outlines methodologies for diagnosing and dealing with the "hidden" or covert factors that can subtly sabotage even the most meticulously planned change processes.