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In this breakthrough case study, you'll discover:1. How to continuously make points of contacts with prospects using Responsive Marketing Funnels ...which is being called the "Pillar of New Age Real Estate Marketing." (so you can make more sales by reaching more people)2. SHOCKING stats about your money: Breakthrough discovery finds massive "hole" in 99% of Real Estate Agents' marketing strategies. 3. How to use Follow Up Cycling to deploy custom & automated marketing sequences for each prospect ...individually ...by predicting his/her next move (and objections) based on their behavior!
Real estate is a tricky business. Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems and strategies that can transform you and your team into real estate rock stars. In Mindset, Model and Marketing you'll learn how to: Take the massive action necessary to become the dominant agent in your marketplace Win listings by presenting and closing with confidence Profit from your database and geographic farm Implement one of four team models to scale your business Take control of your time to work smarter, not harder With Tom's proven business-building techniques, you can become a force to be reckoned with in the real estate industry and secure the future you've always wanted.
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
Your successful career in real estate starts here! The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks and hard work. Just because you have a license, doesn’t mean you have a business. But if you get the important stuff right, a great future is yours for the taking. This honest, eye-opening and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing. Author and successful real estate agent Shelley Zavitz reveals in unprecedented detail: - what to expect the first year of your career - how to implement systems that will impact your business in the next 90 days - how to build a marketing plan in a digital world - how to work your contacts to start your referral pipeline - how mindset can make or break your business and what to do about it - why surrounding yourself with the right people is essential. Shelley shares her own story as a new real estate agent - including how she built a brand starting with a network of just four people in a totally new city. The book also comes complete with worksheets, hot lists and examples of great branding so that you can catapult your business into the fast lane right now. Your First 365 Days in Real Estate is the number-one resource for new agents in the industry - don't miss out on your potential as a realtor without it.
A wealthy real-estate developer shares the principles of his success, examining the vast financial opportunities that exist in real estate, key points to successful investment, and effective business strategies.
This is not a general overview of real estate flipping nor some inspirational self-help book--this is a step by step, HOW-TO blueprint to build a multi-million dollar real estate empire from scratch. Making millions renting out or flipping real estate has nothing to do with luck or even having a large budget to play with. It's all skill... so let me cut years from your learning curve and save you tens of thousands of dollars in the process. I will treat you as one of my clients and take you through every bit of minutia from pre-purchase preparation to final closing, with real world data drawn from some of the dozens of investments I'm making right now in the modern marketplace and not idealized examples from the past. Whether you're a brand-new investor with a few grand in your pocket or a seasoned real estate agent representing a $100 million fund, the key to lasting success in this business is being able to sniff out hidden equity in off-market homes before anyone else. That's precisely what I'll teach you to do faster, cheaper and smarter than any wealth management fund out there. My clients call me a "guru" and a "prodigy," my competitors "one lucky SOB," but the truth is I don't have some "Spidey sense." I can teach anyone every one of my tricks in a matter of hours. So why not? Let's have some fun. The market is sure big enough to accommodate plenty more fresh millionaires. With this vast trove of hard-learned lessons and insider tips in your corner, all you need to supply is self-discipline and ample elbow grease to turn even a few grand into millions within a few years. No luck required and the skills are provided. So what's holding you back from dominating your local market? Pre-Purchase Checklist: Will this book add value for me? Are you a stock market investor tired of being at the mercy of high-speed trading algorithms and random headline news events? Do you ever wish you had more control over your investments? Have you avoided direct real estate investment because you weren't quite sure how to leverage big data to buy off-market properties at +90% discounts, with a minimum of 30% equity? Are you a real estate professional trying to bring more value to your clients and really stand out from the pack? Would you like to take your skillset to a whole new level and earn 10x the commissions with half the work? Are you a current investor frustrated about all the competition nowadays and the ever-thinning margins? Would you like to skip the direct mailing campaigns and generate vetted leads before anyone else?
How exceptional brokers and agents have gone beyond using Comparative Market Analysis CMAs at listing presentations and now use them to stand out in a crowded marketplace and grow their businesses.
The #1 private developer in the U.S., Jorge Pérez reveals his billionaire secrets for power investors.BR Known as the King of Condominiums and the Steven Spielberg of Real Estate, top developer Jorge Pérez reveals his principles for achieving success in even the toughest real estate market through a clear, step-by-step process. Pérez specifies effective business tactics that will lead to evergreen profits, including: ? Key points to smart investing ? Cardinal rules for picking and building property ? Commandments on negotiating the best deal ? Valuable tips on securing equity ? Steps for successfully selling property Finally, Pérez explains how to manage and grow investments over the long term. Emphasizing the importance of staying flexible in an ever-changing market, Pérez offers personal anecdotes, key business philosophies, and top insider methods to inspire and motivate any investor or entrepreneur to achieve the ultimate success in real estate.
"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.
From the #1 bestselling author of "Rich Dad, Poor Dad" comes the ultimate guide to real estate--the advice and techniques every investor needs to navigate through the ups, downs, and in-betweens of the market.