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Wilson demonstrated how adversarial, confrontational sales tactics no longer work in today's business environment. His sales philosophy is based on a cooperative, creative synergy between salesperson and client.
Two leading management consultants show how to transform an organization so that it will stay in the game and not perish, giving specific examples of successful firms (Microsoft and WalMart) and those that burned out after promising starts (People Express and LA Gear). Illustrations.
The Complete and Comprehensive Guide to Business Transformation As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance. Designed for executives and managers responsible for a transformation in any type of company and situation, this comprehensive real-world playbook covers the change process from start to finish — from assessing the situation and determining strategic priorities, to developing a roadmap, establishing the governance structure, managing initiative delivery, and evaluating the impact of the transformation. Adopting a robust and pragmatic approach to every stage of business transformation, this authoritative volume explains where to start, identifies key areas of focus, and describes the strategies, decisions, and actions necessary for achieving results. Throughout the text, case studies of leading organizations highlight essential tools and approaches, examine key challenges, and evaluate their impact. A wealth of practical tools help readers build a foundation for change in their organization, define a clear path forward, mobilize teams, assign responsibilities, execute initiatives, track progress, sustain momentum, and more. Provides detailed guidance on envisioning, designing, managing, and delivering a successful company, function or team transformation Enables readers to create a dramatic change in company performance with a results-focused approach based on leading management practices Contains more than 20 in-depth sections representing the entire transformation journey Includes numerous ready-to-use tools and templates, including 50 exhibits, that can be adopted in any organization to accelerate results Features tips and advice from top-level executives at leading companies and government organizations Changing the Game: The Playbook for Leading Business Transformation is an invaluable step-by-step blueprint for executives, managers, teams, and consultants involved in devising and executing transformation programs.
Just as a good musician has a feeling for rhythm and a sports person has a feeling for the game, so a good businessperson has a well-developed sense of business feel. How do we develop our business feel? How does an understanding of business feel enhance our business judgement, our ability to trust our intuition, think on our feet, make and execute decisions? These and other questions will be answered by examining the life experiences of CEO's who are recognised for excellence in their feel for the business. The business feel of, amongst others Jack Welch, Andrew Grove, and Ricardo Semler will be explored.
The global pandemic has turned the world upside down for small and medium-sized enterprises (SMEs), hurling them into a whirlwind of never-before-seen challenges and game-changing opportunities. As these businesses step into the post-pandemic world, they're at a critical juncture. It's no longer just about clawing back what was lost. It is about completely reimagining their game plan to flourish in this modern business world. This book, "Strategic Regeneration: The Roadmap for SME Recovery & Resilience in the Age of Global Disruptions; A Methodological Framework on Navigating Business Complexities with the Agency to Reform" serves as a comprehensive guide for SMEs to deal with the aftermath of the pandemic. It offers a structured approach focusing on three essential themes: recovery, resilience, and regeneration, each critical to rebuilding and future-proofing SMEs. Structured as a practical toolkit, the book encourages SME owners and stakeholders to actively engage with its content, applying the lessons and strategies to their unique contexts. As we delve into the human aspects of business transformation and the technical integrations essential for agility, we prepare SMEs to meet the challenges of today and to shape the opportunities of tomorrow.
The idea behind The Sleeping Giant, Ken's fourth book, is to help inspire people to believe that they can be part of solving the world's economic problems by creating businesses - which in turn create financial freedom, job growth and reduce reliance on other sources. Entrepreneurship and self-empowerment are becoming the new American dream. The Sleeping Giant is awakening! A generation of self-employed entrepreneurs are ditching the corporate ladder and creating their own destiny. They're the new Business Class - an army of self-empoyed entrepreneurs millions strong living out their passions and changing the world by creating jobs and prosperity. This book brings together 20 entrepreneurs, each sharing their powerful and inspiring stories of how they found success through self-empowerment. Each one started with an idea - and most had no experience and no money. Yet their stories are of lives of freedom, passion and fulfillment.
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.