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The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law. Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budget You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more. Important topics covered include: Expanding an organization’s donor base Researching donor prospects First time fundraising efforts Annual operational plans Fundraising evaluation Building a mailing list Solicitation calls Phonathons Board gifts Direct mail appeals Special events Call reports Attracting new donors Donor communication Fundraising presentations Planned giving Grant seeking Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Follow the mission and the money, even when it takes you online Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising. Learn what’s involved in the role of a nonprofit fundraiser Discover sources of funding for your organization—and learn how to secure that funding Use the latest online fundraising tools and social media techniques to reach out to audiences Make fundraising easy with examples and templates for donor letters and beyond Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.
If you find yourself in the role of fundraiser for your organization, you could use a little good news: you have found the book you need to get started. That's the first bit of encouragement. The second bit is this: you can do this Help They Want Me to Fundraise is for anyone new to fundraising. Perhaps you serve as a board member or other volunteer of a nonprofit that needs to raise money. Or maybe you're employed as the new development director or even as the executive director. It's even possible that you worked with another organization in the past that raised money but you weren't the one in charge. Now someone has asked you to step up to the plate and you're not sure what this is going to require-or even if your organization is ready. Seasoned fundraising consultant Susan Black pours into this book the lessons of her twenty years of working in the nonprofit fundraising field. In a no-nonsense, economical style-complete with worksheets, tables, and illustrations-Susan mentors you in the most important things you need to know to get started in fundraising. More importantly, she helps you assess where your organization currently stands and identify what you need to do next to get on a path to fundraising success. No matter your role in your nonprofit, Help They Want Me to Fundraise will provide you with the tools you need to feel confident in your ability to take a leadership role in fundraising. This quick-start guide will help you: Motivate and mobilize your board and staff to fundraise Uncover the myths versus the realities of what it takes to succeed Analyze your nonprofit to determine the chances of fundraising success Lead nonprofit fundraising efforts, whether you're a volunteer or a staff member If you're considering this book, it's likely that you are a person in need of a plan. You may be thinking: "How can anyone expect me to do this?" Good fundraisers can be introverts or extroverts, technical people or artistic people, right brained or left brained. While your personality and your experience will have some impact on your ability to raise money, according to the Association of Fundraising Professionals, the following things are the most important characteristics of fundraisers: Passion Reliability/follow-through Ethics and integrity Ability to listen well Ability to tell a story Strong values and a desire to make a difference Dedication to and belief in the cause This book talks about how to use those qualities to succeed. You'll learn: The four building blocks of fundraising success The CEO's role in fundraising How to manage a one-person shop How to launch a successful fundraising career In this book you will find: Chapter One: What Is Fundraising and Why Is It Important? Chapter Two: The Four Building Blocks of Fundraising Success Chapter Three: Building Block Two: Fundraising Goals and Plans Chapter Four: Building Block Three: Primary Fundraising Vehicles Chapter Five: Building Block Four: Communications and Community Relations Chapter Six: The CEO as Chief Fundraiser Chapter Seven: What to Do If It's Just You: Managing the One-Person Shop Chapter Eight: Avoiding Common Pitfalls in Your Fundraising Career
As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
The digital age has changed the way people contribute to worthy causes, with more and more donations coming from online sources. Making a Difference 2.0 serves as a bible for tech-savvy contributors and an essential starting block for beginners, explaining the ins and outs of online charity, how it can differ from traditional methods of fundraising and donating, and how to ensure your contribution is being put to its best use. The book is targeted for two separate audiences— those that donate and those that utilize donations given to them. An exhaustive index is included listing and rating all online giving platforms.
More than $2.7 billion in crowdfunding is raised every year by charities and non-profits. Rewards-based fundraising is used to launch books and theatre productions. Debt crowdfunding is used for personal debt. Equity-crowdfunding is gaining traction but is struggling under a regulatory burden in the US and Canada.
Are you starting out as a fundraiser? Do you have limited experience in development but seek to make a difference? Then, this book is for you! It outlines basic strategies, tips, and examples to base your successful fundraising career upon.Learn how to manage events, develop relationships, and ultimately raise more money for your non-profit organization!
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.