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A unique contribution on tourism management. This book deals with all aspects of management of travel and tourism industry.
For complete syllabus coverage of the Cambridge International Diplomas. Cambridge International Diploma in Travel and Tourism.This textbook gives complete syllabus coverage and covers topics such as worldwide destinations, customer care, marketing and promotions, travel organisations and visitor services. Travel and Tourism: Standard Level combines case-study materials with a practical approach to preparing for external assessments. Providing students with the skills and knowledge they need to work effectively in a fast-changing environment. Written by experienced subject examiners, key features include authentic case studies and sections on good exam technique.
• Introduction to Tourism • Economic Impacts of Tourism • Social and Cultural Impacts of Tourism • Environmental Impacts of Tourism • Tourism Management • Tourism and the Global Economy • Emerging Trends and Challenges in Tourism • Research Methods in Tourism
Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and debate. This bestselling book is now in its third edition and has been fully revised and updated to include complete set of brand new case studies, a new four colour page design to enhance learning and improved online companion resources packed with must have information to assist in learning and teaching. Tourism Management covers the fundamentals of tourism, introducing the following key concepts: * The development of tourism * Tourism supply and demand * Sectors involved: transport, accommodation, government * The future of tourism: including forecasting and future issues affecting the global nature of tourism In a user-friendly, handbook style, each chapter covers the material required for at least one lecture within a degree level course. Written in a jargon-free and engaging style, this is the ultimate student-friendly text, and a vital introduction to this exciting, ever-changing area of study. The text is also accompanied by a companion website packed with extra resources for both students and lecturers, including learning outcomes for each chapter, multiple choice questions, links to sample chapters of related titles and journal articles for further reading, as well as downloadable PowerPoint materials ad illustrations from the text. Accredited lecturers can request access to download additional material by going to http://textbooks.elsevier.com to request access.