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1. Company, 2. Form of Business, 3. Ledger, 4. Trial Balance and Errors, 5. Rectifications of Errors, 6. Cash Book, 7. Accounting For Bill Of Exchange : Accommodation Bill, 8. Final Accounts With Adjustment.
3. Ledger 4. Trial Balance 5. Rectification of Errors 6. Cash Book 7. Bills of Exchange 8. Final Accounts—With Adjustment
Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
ALL UNDERGRADUATE COURSES FIRST SEMESTER [SKILL ENHANCEMENT COURSE] Three/Four Year Undergraduate Programme. Published By Thakur Publication.
Buy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.
1.Indian Contract Act, 1872 An Introduction, 2. Contract : Meaning, Definition and Characteristics of a Valid Contract, 3. Agreement : Meaning, Kinds and Difference , 4. Performance of Contracts and Appropriation of Payments, 5. Remedies for Breach of Contract, 6. Quasi or Implied Contracts or Certain Relations Resembling those Created by Contracts (Sections 68 to 72), 7.The Sale of Goods Act, 1930 : An Introduction, 8. Conditions and Warranties, 9. Remedial Measures and Auction Sale, 10. Performance of Contract of Sale, 11. Negotiable Instruments Act, 1881 : Introduction, 12. Parties to a Negotiable Instruments, 13. Negotiation , 14. Presentment and Dishnour of Negotiable Instruments, 15. Discharge of Negotiable Instruments , 16. Hundis , 17. Banker and Customer, 18. Company : An Introduction, 19. Company Law : Its History and Administration, 20.Kinds of Companies, 21. Promotion and Incorporation of a Company, 22. Memorandum of Association, 23. Articless of Association, 24. Prospectus, 25.Share and Share Capital, 26. Membership in a Company, 27. Annual General Meeting , 28. Winding-up of a Companies.
1. Process, Importance and Type of Communication, 2.Different Models and Process of Communication, 3.Barriers and Breakdowns in Communications, 4. Role, Effect and Adavntages of Technology in Business Communication, 5. Non-Varbal Aspects of communications, 6. Effective Listening, 7. effective Communication, 8. Principles of Effective Communication, 9. Interview Skills, 10. Practices in Business Communication, 11. Oral Presentation, 12. Writing Skills, 13. Written BusinessCommunication, 14. Written Business Communication - Medium : Letters, 15. Office Memorandum and Circular, 16. Proposal and Report Writing.
1. Internet & E- Commerce, 2. Operations of E- Commerce, 3. Applicvation in B2C, 4. Appilicatiobns in B2C, 5.E- Governace : Concepts & Evaluation, 6. E-Commerce Business Models.
1.A Brief History of Indian Company Legislation, 2 .Introduction of the Company : Meaning, Definitions and Classi-fication, 3. Formation and Incorporation of Company, 4. Memorandum of Association, 5. Articles of Association, 6. Prospectus, 7. Share and Share Capital, 8. Transfer and Transmission of Shares, 9. Borrowing Powers and Debentures, 10. Membership of Company, 11. Annual General Meeting, 12. Declaration and Payment of Dividend, 13. Books of Account and Audit, 14. Appointment and Qualifications of Directors, 15. Meeting of Board of Directors and Its Powers, 16. Managerial Personnel, 17. Inspection, Inquiry and Investigation, 18. Compromise, Arrangement and Amalgamation, 19. Prevention of Oppression and Mismanagement, 20. Registered Valuers, 21. Revival and Rehabilitation of Sick Companies, 22. Winding up of a Company, 23. Miscellaneous Appendix National Company Law Tribunal, National Company Law Appellate Tribunal and Special Courts Appendix On-Line Registration of a Company/Documentation and Promoter, Meeting Through Video-Conferencing, Insider Trading and Whistle Blowing
1. A Brief History of Indian Company Legislation, 2. Introduction of the Company : Meaning, Defination and Kinds, 3. Promotion Formation and Incroporation of Company, 4. Memorandum of Association, 5. Artiticles of Association, 6. Prospectus, 7. Share and Share Capital, 8. Membership of Company, 9. Transfer and Transmission of share, 10. Borrowing Powers and Debentures, 11. Appointment and Qualifications of Directors, 12. Managerial Personnel, 13. Meetibg of Board of Directors and Its Powers, 14. Annual General Meeting, 15.Compromise, Arrangement, Amalgamation and Protection of Minority Rights, 16. Prevention of Oppression and Mismanagement, 17. Winding up of a Company, 18. Miscellaneous Appendix Appendix