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Can education be run as a profitable business and still be driven by a humanitarian vision? SABIS® shows the answer is yes. Now with 60 schools in 15 countries and over 60,000 students, SABIS® is a global education company committed to improving lives. The book is a journey through time - tracing the company from its humble origins in 1886 Mount Lebanon, through the civil war to the present day. It's also a journey through geographies, from Kurdistan to Katrina - from the first international schools in war-torn northern Iraq, to the first charter school to reopen after the hurricane devastated inner city New Orleans. SABIS® goes where other educational providers are unwilling to tread, helping to rebuild lives shattered by war and natural disaster. It's finally a journey through the minds of committed educators, watching as they grapple with the fundamental question of how we educate young people in the virtues that have stood the test of time, whilst still enabling them to be prepared for a future of unknown possibilities.
The definitive history of SABIS(R), the organization that is changing the world through education.
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
While “missions” used to be the territory of experts and missionary professionals, globalization has made the issues and needs of our world accessible to average Americans. Many American Christians feel overwhelmed by the scope of the brokenness in the world and conclude all they can do is go on with their lives. Others respond by giving and praying, and still others want to do more. What Can I Do shows that global mission is something we all can be part of in tangible ways. And while that might include going on a short term mission trip or providing financial support, there are many more ongoing and holistic forms of engagement. This book helps readers see that the roles they already have—business leader, scientist, teacher, student, parent, or neighbor—can provide ways to engage in global mission. Mission is what we were created to do. It includes evangelistically calling people to follow Jesus wherever we go, whatever we do. But it’s more than that. This book will help us explore the way our ordinary, everyday tasks of work and life can be part of God’s mission to heal a broken world.
Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." --Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here's a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in the business of global brands, global marketing, and global communications." --Robert Hancock, Director of Communications Pillsbury UK Ltd. "In an irreverent, finely argued, and entertaining assault on conventional wisdom, drawing on his considerable experience of working in the business, the author proposes thought-provoking new ways to survive and prosper in the international advertising jungle." --Adrian Vickers. Founder/Partner Abbott Mead Vickers BBDO
The growth in private labels has huge implications for managers on both sides.
An “immensely readable” journey through modern Chinese history told through the experiences of the author’s extended family (Christian Science Monitor). When journalist Scott Tong moved to Shanghai, his assignment was to start the first full-time China bureau for “Marketplace,” the daily business and economics program on public radio stations across the US. But for Tong the move became much more: an opportunity to reconnect with members of his extended family who’d remained there after his parents fled the communists six decades prior. Uncovering their stories gave him a new way to understand modern China’s defining moments and its long, interrupted quest to go global. A Village with My Name offers a unique perspective on China’s transitions through the eyes of regular people who witnessed such epochal events as the toppling of the Qing monarchy, Japan’s occupation during WWII, exile of political prisoners to forced labor camps, mass death and famine during the Great Leap Forward, market reforms under Deng Xiaoping, and the dawn of the One Child Policy. Tong focuses on five members of his family, who each offer a specific window on a changing country: a rare American-educated girl born in the closing days of the Qing Dynasty, a pioneer exchange student, a toddler abandoned in wartime who later rides the wave of China’s global export boom, a young professional climbing the ladder at a multinational company, and an orphan (the author’s daughter) adopted in the middle of a baby-selling scandal fueled by foreign money. Through their stories, Tong shows us China anew, visiting former prison labor camps on the Tibetan plateau and rural outposts along the Yangtze, exploring the Shanghai of the 1930s, and touring factories across the mainland—providing a compelling and deeply personal take on how China became what it is today. “Vivid and readable . . . The book’s focus on ordinary people makes it refreshingly accessible.” —Financial Times “Tong tells his story with humor, a little snark, [and] lots of love . . . Highly recommended, especially for those interested in Chinese history and family journeys.” —Library Journal (starred review)
"A first-rate introduction."—Booklist The College Application Guide That Will Walk You Through Figuring Out Which College is Right For You and Help You Get Accepted Everyone has their own idea of the perfect college. The Fiske Guide to Getting into the Right College is the only admissions guide that starts with an in-depth assessment of your priorities, then takes you step-by-step through the process of applying to the schools you actually want to get into. The latest edition is fully updated with information on standardized testing, financial aid, online applications, and more. In this college application guide, the #1 expert on America's colleges will show you how to: Choose the right kind of school for you Filter out the hype Navigate the financial aid process Earn the test scores colleges want you to see Write authentic essays (even if you're not a great writer) Submit an application that shows off your best features Ask the right questions during campus visits Know how admissions officers rank candidates Get off the waiting list and get accepted Attract and even negotiate the best financial aid package The most trusted resource for helping students get into the schools of their choice. The perfect companion to The Fiske Guide To Colleges 2021 or other college guides or college directory.