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Digital Marketing book for social media marketer
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMA A WIRED "ALL-TIME FAVORITE BOOK" A FINANCIAL TIMES BEST BOOK "THE CONSCIENCE OF SILICON VALLEY"- GQ “Profound . . . Lanier shows the tactical value of appealing to the conscience of the individual. In the face of his earnest argument, I felt a piercing shame about my own presence on Facebook. I heeded his plea and deleted my account.” - Franklin Foer, The New York Times Book Review “Mixes prophetic wisdom with a simple practicality . . . Essential reading.” - The New York Times (Summer Reading Preview) You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.
Introduces a easy, low-cost social media plan to create a social media stage to use as a promotional tool for your business and includes advice from five experts.
Are you working hard but still feel like you’re not making progress? In a world dominated by constant notifications, social media, and digital overload, it’s no wonder so many of us feel stuck and distracted. Every day, you set goals, but somehow, you’re always falling short. What if the real problem isn’t your lack of effort, but an invisible barrier quietly stealing your focus? Imagine what your life could look like if you finally broke free from these distractions. Picture waking up with clear goals, staying focused throughout your day, and making consistent progress toward your dreams. With The Distraction Trap, you’ll learn how to break the cycle of procrastination and distraction that has been holding you back. This book will show you why so many people struggle in the digital age and, more importantly, how you can overcome these hidden obstacles to unlock your full potential. You don’t have to feel overwhelmed and scattered anymore. The Distraction Trap offers simple, actionable steps to reclaim your time, find your purpose, and stay focused on what really matters. Whether it’s learning to set better boundaries, forming habits that stick, or recognizing the hidden distractions sabotaging your goals, this book gives you the tools to take control of your life. Don’t just watch others succeed—take action now and build the future you deserve. It’s time to stop letting distractions run your life. If you’re ready to take back control and start achieving your goals, pick up The Distraction Trap today. Your journey to clarity, purpose, and success starts now.
‘Witty, rigorous, and as urgent as a fire alarm’ Dorian Lynskey ‘Cooly prosecutorial’ Guardian Nobody meant for this to happen. Facebook didn’t mean to facilitate a genocide. Twitter didn’t want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more ‘engagement’. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually – as a by-product of our preposterously convenient digital existence. But the gradual deterioration of our attitudes and behaviour on- and offline – this vicious cycle of anger and outrage – is real. And it can be corrected. Here’s how.
""Hardware Evolution"" takes readers on a captivating journey through the Silicon Revolution, exploring how the evolution of computer hardware has fundamentally shaped our modern world. This accessible book illuminates the exponential growth of computing power, the remarkable miniaturization of electronic devices, and the democratization of technology. From the room-sized ENIAC of the 1940s to today's powerful smartphones, the book traces the rapid pace of technological change and its far-reaching consequences. The narrative is structured around three major sections: the rise of personal computing, the mobile revolution, and the Internet of Things. Each section demonstrates how hardware advancements have enabled new capabilities and transformed human behavior. For instance, the book highlights how Moore's Law has not only driven technological progress but also influenced business strategies and global economics. Readers will gain insight into how the microprocessor's invention revolutionized computing and how the evolution of digital cameras changed the way we capture and share memories. What sets this book apart is its engaging storytelling approach, which puts readers in the shoes of inventors and engineers. By weaving together technical concepts with anecdotes and real-world examples, ""Hardware Evolution"" makes complex topics both understandable and entertaining for a general audience interested in technology. The book concludes with a glimpse into emerging technologies like quantum computing, inviting readers to contemplate the future of hardware and its potential impact on society.
An accessible and engaging introduction to the critical study of popular culture, which provides students with the tools they need to make sense of the popular culture that inundates their everyday lives. This textbook centers on media ecology and equipment for living to introduce students to important theories and debates in the field. Each chapter engages an important facet of popular culture, ranging from the business of popular culture to communities, stories, and identities, to the simulation and sensation of pop culture. The text explains key terms and features contemporary case studies throughout, examining aspects such as memes and trends on social media, cancel culture, celebrities as influencers, gamification, "meta" pop culture, and personalized on-demand music. The book enables students to understand the complexity of power and influence, providing a better understanding of the ways pop culture is embedded in a wide range of everyday activities. Students are encouraged to reflect on how they consume and produce popular culture and understand how that shapes their sense of self and connections to others. Essential reading for undergraduate and postgraduate students of media studies, communication studies, cultural studies, popular culture, and other related subjects.
A sustainable plan for living your life to its fullest energy potential In our unpredictable and continually changing world, we are constantly in a state of figuring out how to sow our seeds for a happy life, which necessitates tending to the needs of our health, career, family and friends, passions, and desires. Unfortunately, time never seems to be on our side, and if anything, often it seems out of our control. But what if it wasn't? What if you had the ability to take control of how you trade your energy for time and to increase your body's "energy budget" to live your fullest life? Pedram Shojai, O.M.D., New York Times best-selling author of The Urban Monk, shares his time-tested system for managing your Life Garden through 100-day gongs. Originating from ancient traditions and with a framework refined throughout Shojai's 15-plus years of coaching, this 100-day system provides a foundation for: Managing your expectations for your time now versus your time to come Allocating the time you have in order to get more Finding the balance between doing versus being Tapping into your vitality's highest potential Making sure your life aligns with your priorities With detailed guidance and meaningful exercises broken down into doable tasks, you will be able to develop a personalized plan for tending to your Life Garden, understanding its mechanisms so that you can stick to it, and allowing your life's profound meaning and essential nature to flourish with abundance.
We're living in an age of unprecedented human connectivity. Technology unites and interrupts us; it relays news, depicts worldwide photos, and shrinks the distances between our relationships. We tune into events elsewhere, witnessing the experiences of others unfolding in real time. Our communications paradigm has shifted and, with it, the interactions of our immediate environments have evolved. Published in partnership with Social Media Week and Nokia, curated by Toby Daniels and Craig Hepburn and edited by Caroline McCarthy, On! The Future of Now is a collection of essays and personal stories from leading thinkers in tech, media, and entrepreneurship that provides insight into how social media and technology have impacted their lives and their work. Proceeds from the sale of On! The Future of Now will go to support charity: water's clean water projects in the developing world.