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This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
See a current gallery of the most innovative work done in Photoshop in "Fresh Ideas In Photoshop". This book contains more than 100 case studies--posters, self-promotions, packaging, brochures, fine art and other projects--complete with details from the creators on how they achieved these great effects.
Clients the world over turn to graphic designers to help them create standout brochures. Each brochure is critical, and landing a contract is highly competitive, so it is not surprising that designers are always searching for inspiration to execute a brochure with perfection. This paperback version of RockportÆs best-selling Best of Brochure Design series delivers on its promises. The Best of Brochure Design 7 features an extraordinary collection of work from top designers around the world, including Blok Design, Cahan & Associates, Hand Made Group, Pentagram SF, Pinkhaus, Radley Yeldar, Sagmeister Inc., and many, many more. This book provides a wealth of ideas for designing all kinds of brochures, from corporate and product literature to annual reports, direct marketing, and new media. Whether youÆre going for a highly conceptual presentation, a cool and sophisticated feel, or a classic execution, this book is the go-to resource for high-quality brochure design at its very best.
A "brochure" can be anything from a perfect-bound book to a self-cover trifold... from a tabloid-sized booklet to a miniature 2 1/2" (6cm)-square foldout. Some brochure designers push the boundaries to the very limits for memorable results, while others come out just as successfully on the other end of the design spectrum with handsome, classic pieces. You'll see both extremes (and everything in between) in this cutting-edge sampling of today's best brochure design, fresh from top studios around the country. Each piece includes a short description of the concept behind the design, production specs and often, cost and cost-cutting techniques.
"Often, you have no practical alternative but to design in black and white - especially when working on low-budget jobs. But sometimes - even for the big budgets - black and white is simply the best alternative for dynamic design." "Here are more than 150 energetic pieces that venture into the diverse, sophisticated and expressive creative possibilities, of black, white and all the shades in between." "You'll find production specs and descriptions of the concepts behind the designs - along with cost-cutting strategies, special printing techniques, and innovative uses of metallic inks, type, images, papers and more ... all to help you pump up your black-and-white or limited-color projects."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Rockport’s Best of Brochure Design series is a perennial best seller worldwide. It looks at the latest of the best and the brightest brochures produced by leading designers around the world. Brochure design is a very important and common area of design yet it often poses unique challenges for graphic designers. When stalled for ideas or grappling for a solution to a problem, designers routinely turn to their peers for advice and inspiration. This book is like having your peers at your desktop—inspiration and advice at your fingertips. It provides a wealth of ideas for choosing type, layout, photo treatments, and much more. It is a problem-solving, brainstorming, high-quality resource that is sure to spark the creativity in any reader. It is little wonder that designers have come to rely upon and look forward the Best of Brochure Design series year after year.
Like its popular predecessor, this book offers a refreshing look at what's being done in promotion. Designers will look to it for new approaches and innovative techniques to make their own promotions work.