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This book studies design in airline travel posters of the 1920–1970: period. It is both a semiology and a sociocultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument. The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly account for the specificity of the poster’s appeal or for the complex semiotic and cultural issues poster art raises. This book sets out to tackle these latter issues since they are fundamental both to the deeper significance and to the wider appeal of the poster as a cultural form. In doing so it focuses on the field of airline travel posters which developed precisely in the period of the twentieth century (1920–1970) that coincided with the onset of mass travel.
This collection encompasses the full range of Wootton's art, from his intense early years as official artist to the RAF during WWII, to the very recent past, including his impressions of Concorde and modern high-tech fighter planes. The book begins with commentary from Wootton on his experiences, illustrated by his line drawings and sketches of the people, vehicles and aircraft that surrounded him. It then goes on to present over 70 exquisite plates splendidly reproduced in full colour.
WINNER OF THE PRESTIGIOUS DR. TONY RYAN LITERARY PRIZE FOR BOOKS ON HORSE RACING Ever ridden a 1,500 pound thoroughbred horse that travels at speeds of up to 45 mph? Discover what it takes to be a professional jockey, the dangers and challenges they face each day. A remarkable and riveting insight into the lives of jockeys. Jockeys who earn a living race riding on racehorses are a incredible group. They are fiercely competitive on the racecourse but enjoy a tribal kinship in the weighing room. The minimum requirements for long-term success are courage, skill, athleticism and an intuitive understanding of how to 'get a tune' out of a horse. This book celebrates these warriors on horseback, both the old and the new, highlighting the headline performers for jump racing and flat racing in the last five centuries – male and female and from around the globe - as well as taking the reader on a behind-the-scenes look at the lifestyle of professional jockeys in the 21st century. The book takes a tour of Aintree's weighing room, tracks a day in the life of a Derby-winning jockey and investigates the twin challenges faced by jockeys: inevitable injuries and 24/7 weight management. The book also looks back at historical events where jockeys have made the headlines, including: the scandal of jockey Sam Chifney, Lord Bunbury and the Prince of Wales; Captain Becher and his attempt to negotiate Aintree's formidable fences during the Grand National's inaugural running; Fred Archer, who committed suicide in the mists of mental and physical misery; Red Pollard's partnership with the great American horse, Seabiscuit; Bob Champion, who recovered from cancer to win the Grand National, and Frankie Dettori's magnificent seven wins in one day at Ascot. Dettori is just one of the more recent jockeys featured; others include Lester Piggott, Bill Shoemaker, Scobie Breasley, Julie Krone, John Francome and Tony McCoy. The book features quotes and insights from eminent jockeys and racing insiders, people who know the profession and the sport; and is illustrated with captivating images from the world of horseracing. Foreword by Bob Champion MBE, former jump jockey and Grand National winner.