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Let’s assume for the moment that you have a great business idea or maybe you’re already a budding Franchisor with a great concept, a few franchises, some manuals and you’re business model is profitable! And now you’re looking to blow the roof off of your concept and expand beyond your wildest dreams. This eBook focuses specifically on breaking down and teaching you the critical pieces involved in Franchise Lead Generation. You will learn how to attract leads, when and how to advance leads, and how to qualify a lead from the initial email/call/text en route towards opening another one of your franchisees' businesses. The answer to Franchise Expansion & Growth is found in effective Franchise Lead Generation. Getting a lead to contact you is the very first challenge because franchising is a numbers game and you need to entice potential leads to click or call and take action in your concept. You may have an amazing Franchise, but ultimately, no one will ever know until you entice that potential lead to take action. Let's not kid ourselves, we are all in sales and selling something, and to massively expand your concept you have to dial in your sales cycle which includes your Lead Generation techniques. The key objective for successful Lead Generation is Marketing to Attract Interest and Action to entice the Lead to Contact You! This is accomplished by speaking to the lead emotionally and addressing their real-life pains and problems. First look at your messaging, is it emotional, does it resonate with the lead, are you addressing pain points the lead is experiencing and are you offering a solution? As a Lead, why should I click or call you? How can your Franchise help me? The question you need to ask yourself when preparing your Lead Generation messaging is – what are the pain points in my Leads Life? Can my Franchise Solve those Pain Points? Most Franchisors and businesses invest money into buying leads or investing enormous amounts of money into advertising for leads, yet the majority neglect the most important aspect of Lead Generation – the Messaging. I’m sorry to be the one to tell you this – but nobody cares about how cool your franchise is, or how awesome your business analytics are, or how connected your employees are to your brand and vision. Those are important topics – but not topics that will entice a lead to take action and physically click or call on your Franchise offer. Your franchise messaging must get leads to reach out and contact you, and that’s achievable once you speak to Leads on an emotional level and address their pains and problems. Your messaging must also offer solutions and when you emotionally connect with a lead using a real pain or problem in their life, and your franchise presents a logical solution – congratulations you generated a Lead! Effective and successful Lead Generation is accomplished through developing a lead generation program. Are you a Franchisor or Executive Team Member of a Franchise System interested in the further development of your Lead Generation System; Access the knowledge of a former Franchisor and 20 year Franchise Veteran to teach you How to Generate Franchise Leads; Would access to Proven System Optimization Techniques help you improve your existing franchise system; The world of the franchisor is often a lonely one and few have a resource or mentor that they trust where they can turn for answers. It's important to remember that all franchise systems need to evolve while being fluid enough to work together with all other micro and macro systems within your franchise. As a former Franchisor with over 20 years of franchise experience, I learned that success doesn’t come without some pain & failures. It was through those failures that I garnered my deep franchise knowledge and grasp of the critical link between efficiency and profitability. It’s as simple as having relevant systems others can follow easily.
This book was written with the would-be franchisor in mind. It delves deeply into such topics as preparing to become a franchisor, the legal repercussions of franchising, how to recruit the right candidates, and how to manage a franchise system. This book will guide you in building a successful team of experts to help you create the stellar franchise brand that you dream of!
Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship
THE INSIDER'S GUIDE TO BUYING, OWNING AND OPERATING A FRANCHISE. Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you. Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don't miss it!" -- David McKinnon, chairman/CEO, Service Brands International: Molly Maid, 1-800 Dryclean, Mr. Handyman, Ductz "Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It’s a realistic guide on how to make one the most important decisions of your life." -- Lawrence (Doc) Cohen, past chairman, International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery. "At the International Franchise Association, we were privy to all the fine books on franchising. What's truly unique about Street Smart Franchising is the carefully crafted treatment of how emotions and behavior influence success. It's another must read for any prospective franchisee--good stuff for folks who have been in the business a while too." -- Matt Shay, past president, International Franchise Association Joe Mathews has held management roles with such national chains as Subway, Blimpie, Motophoto and the Entrepreneur's Source. Don DeBolt is a former president of the International Franchise Association. Deb Percival works in franchise development.
The #1 best-seller on franchise development and Amazon #1 best-seller, Grow to Greatness has instantly become the must-read, essential guide on how to build a world-class franchise system faster. This breakthrough book delivers advice and proven, step-by-step systems and processes for emerging and established franchisors, as well as for anyone considering franchising their business. The $29.95 guide has saved existing and potential franchisors thousands of dollars in costly mistakes. -- One hundred+ case examples and checklists reveal how to do it right ... and how not to do it wrong! -- Profit from real "best practices" solutions and proven step-by-step processes -- Endorsed by franchising's top brand executives of KFC, Taco Bell, Dunkin' Donuts, Pinkberry, Molly Maids, Postnet, Checkers, AlphaGraphics, Popeye's, Cartridge World, Express Employment Professionals, the International Franchise Association ... and many more. Each benchmark is described in detail, supported by case studies, industry research and steps taken by franchise leaders from various industries. " Steve's Grow to Greatness is the 'Driver's Ed Manual'. It delivers great lessons for startup franchisors and the most seasoned franchise executives. In the words of Bill Rosenberg, founder of Dunkin' Donuts and the International Franchise Association, 'We can avoid failures, if we study success.' Study Grow to Greatness and you will be rewarded." John Reynolds, CFE President, IFA Educational Foundation
The definitive A-to-Z guide to researching, selecting, and starting a viable franchise business With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business. Get tips on how to locate information about franchises, current industry trends, interviews with franchisors, and hot franchise opportunities. Offers a self-evaluation to discover if you are "franchise material" Describes how to choose the right franchise for your specific situation Lists the 40 crucial questions to ask current franchise owners Owning a franchise isn't for everyone; in fact, as Joel Libava says, "it's really not for most people." But if it is for you, this book can guide you in starting your own successful franchise business.
Have you been promised success if you follow a few quick and dirty "rules" or "secrets" of success? Are you tired of irrelevant analogies that do nothing for you but make you feel inadequate? Have you had enough of highly metaphysical concepts and not enough practical solutions? Have you had your fill of grossly exaggerated claims that try to trick you into thinking success is easy? Are you all "affirmationed" out? You are not alone.Think of success as a game of chance in which you have control over the odds. As you begin to master concepts in personal achievement, you are increasing your odds of achieving success. Year To Success is a full year course in success, designed to be a practical guide to achieving your definition of success. Each day of this course will, through practical application, increase your odds of achieving success. It has been said that one line of wisdom can change your life more than volumes of books. Imagine what hundreds of pages of wisdom can do.Year To Success is perhaps the most complete book on success ever written. It uses my "formula" for success: education + inspiration + action = success. Education: each week starts off with two educational articles and ends with two more educational articles. Inspiration: the third day of the week is a "success biography" on someone I believe is one of the most successful people in history. These success biographies are full of inspiration to help keep your flame for success burning on high. Action: each of the educational articles has one or more action steps associated with it. Taking action and getting results are what this book is all about.
Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
Cold calling is a rubbish form of business development. Like most traditional methods of lead generation, it does your business more harm than good.Not only are they regularly miserable activities to engage in, but they are proven to be ineffective, the vast majority of the time. They drain your money, time and resources. Worst of all, they often undermine the very value you want to communicate. There is a better way to generate qualified B2B leads. A method that is nearly twenty times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert, Dave Holloway can show you how. Wonder Leads is a revolutionary B2B lead generation framework that helps small business owners and business development professionals to start incredible sales conversations. In this easy-to-follow and practical guide, Holloway walks you through the six pillars of his positive methodology. From identifying your ideal prospects to shaping the perfect approach, you’ll learn how to generate incredible leads without sacrificing your integrity. If you have a business that adds positive value to the world, then people deserve to learn about it in the most positive way possible. Wonder Leads will teach you how.