Larry P. Ritzman
Published: 2004
Total Pages: 516
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There are three main goals for this [book]. [The] first goal is to help students become effective managers in today's competitive, global environment. They discover the challenge of both managing activities throughout the organization, and how the operations function fits into the organization. Second, [the authors] seek to help students discover the excitement of the dynamic field of operations management (OM). [The authors offer] examples at numerous firms that bring operations alive, presenting new technologies for enhancing decision-making and data gathering, and including realistic cases that encourage open debate of important issues. Third, to put the subject in appropriate context, [the authors] want students to understand what managers do about processes, to realize that operations management involves many cross-functional links, and to learn more about the tools that managers can use to make better operating decisions.-Pref.