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Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity
"Teaches art and design principles with references to contemporary digital art alongside basic digital tools in Adobe Creative Cloud"--Cover, page [4].
Foundations of Color by Jeff Davis provides a straightforward examination of the major topics of color theory. Written in a clear and concise style, this text presents the basic concepts of color in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate each color principle. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Color has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. Bridging traditional color theory with modern and digital applications, this book is appropriate for any creative field, including fine art, graphic design, interior design, fashion, photography, and web design. Foundations of Color is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Color provides an introduction to the phenomenon of color, the physics of light, and color vision. Chapter 2 - Hue examines the defining property of hue and explores the idea of color temperature through warm and cool hues. Chapter 3 - Value examines the defining property of value and explores the use of a value scale for measuring normal value. Chapter 4 - Saturation examines the defining property of saturation, from chromatic to neutral to achromatic colors. It also discusses the color variations of tints, tones, and shades. Chapter 5 - Color Systems outlines systems for organizing color, from traditional paint to contemporary additive and subtractive systems. Primary, secondary, and tertiary hues are identified and organized into a color wheel for each color system. Chapter 6 - Color Schemes explores methods for developing color schemes, including monochromatic, analogous, and complementary relationships. Additional combinations focusing on hue, value, and saturation are examined for achieving color harmony. Chapter 7 - Color Interaction explores the interaction of color and effects such as afterimage, simultaneous contrast, optical mixing, and vibration. Chapter 8 - Color Composition concludes by reviewing the compositional effects of color. Topics include color's impact on emphasis, balance, space, and unity.
Packed with hundreds of examples of classic and contemporary art, FOUNDATIONS OF ART AND DESIGN, 2E delivers a comprehensive guide to basic design that provides the ideal foundation to design principles. Appealing to readers at every ability level, the text's logical and structured organization moves from micro to macro topics, enabling learners to build on ideas and concepts of design and better understand the material. A running glossary defines key terms in the margins of the text, while two Visual Glossaries at the end of the book focus on styles and mediums. In addition, new "Theory and Practice" boxes help readers more deeply analyze artwork, and "Artists on Art" boxes offer insight from professional artists.
The third edition offers a thorough update to this introduction to the creative, technical and business aspects of the interior design profession. By surveying design history, the elements and principles of design, professional practice, and more, Susan Slotkis provides a practical and comprehensive overview.
Alan Pipes here provides an engaging introduction to the fundamentals of art and design for students embarking on graphic design, fine art and illustration - and also allied courses in interior, fashion, textile, industrial and product design, as well as printmaking.
For undergraduate/graduate-level foundation engineering courses. Covers the subject matter thoroughly and systematically, while being easy to read. Emphasizes a thorough understanding of concepts and terms before proceeding with analysis and design, and carefully integrates the principles of foundation engineering with their application to practical design problems.
FOUNDATIONS OF ART AND DESIGN has a logical and structured organization, moving from micro to macro topics, enabling students to build on ideas and concepts of design, and better understand the material. The author has written a book flexible and visual enough to suit any design course and every design student. Hundreds of examples of contemporary and classic art reflect the world students inhabit, and along with the book's unique visual glossaries, make this text an ideal foundation of design principles.
One-of-a-kind coverage on the fundamentals of foundation analysis and design Analysis and Design of Shallow and Deep Foundations is a significant new resource to the engineering principles used in the analysis and design of both shallow and deep, load-bearing foundations for a variety of building and structural types. Its unique presentation focuses on new developments in computer-aided analysis and soil-structure interaction, including foundations as deformable bodies. Written by the world's leading foundation engineers, Analysis and Design of Shallow and Deep Foundations covers everything from soil investigations and loading analysis to major types of foundations and construction methods. It also features: * Coverage on computer-assisted analytical methods, balanced with standard methods such as site visits and the role of engineering geology * Methods for computing the capacity and settlement of both shallow and deep foundations * Field-testing methods and sample case studies, including projects where foundations have failed, supported with analyses of the failure * CD-ROM containing demonstration versions of analytical geotechnical software from Ensoft, Inc. tailored for use by students in the classroom
If you are a beginner who needs a solid grounding in the best practices for creating websites, this book is for you. Written by innovative curriculum developer and university web instructor Thomas Michaud, this book provides an accessible yet comprehensive look at web design and front-end coding, covering HTML, CSS, design principles and more. You’ll learn HTML semantics, structure, and validation, and how to separate content from design using CSS (levels 1, 2, and 3). Online videos and code examples let you follow along and practice with the code. Some of the other things you’ll learn about include: • text elements, links, objects, and tables • using the box model for background images, padding, borders, and margins • fixed vs. liquid page layout • choosing between different navigation models • creating and styling forms • interactive design with JavaScript and jQuery Foundations of Web Design is an indispensable resource to quickly take you from sketching to coding.