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FOUNDATIONS OF ART AND DESIGN has a logical and structured organization, moving from micro to macro topics, enabling students to build on ideas and concepts of design, and better understand the material. The author has written a book flexible and visual enough to suit any design course and every design student. Hundreds of examples of contemporary and classic art reflect the world students inhabit, and along with the book's unique visual glossaries, make this text an ideal foundation of design principles.
Packed with hundreds of examples of classic and contemporary art, FOUNDATIONS OF ART AND DESIGN, 2E delivers a comprehensive guide to basic design that provides the ideal foundation to design principles. Appealing to readers at every ability level, the text's logical and structured organization moves from micro to macro topics, enabling learners to build on ideas and concepts of design and better understand the material. A running glossary defines key terms in the margins of the text, while two Visual Glossaries at the end of the book focus on styles and mediums. In addition, new "Theory and Practice" boxes help readers more deeply analyze artwork, and "Artists on Art" boxes offer insight from professional artists.
Foundations of Art + Design, in its new and updated edition, guides artists and designers through the fundamentals of their fields and provides insights into putting these principles into practice. Part 1 covers the elements that can fill a blank page - points and lines, shapes, textures and colours - to create a sense of space, time and motion. Part 2 reveals how to develop unity and harmony, balance, scale and proportion, contrast and emphasis and rhythm to achieve a successful whole. Comprehensive yet accessible, with a wide range of illustrations drawn from all areas of art and design, this is an ideal book for students embarking on course in graphic design, fine art and illustration as well as allied courses in interior design, fashion design, textile design, industrial design, product design and printmaking.
"Teaches art and design principles with references to contemporary digital art alongside basic digital tools in Adobe Creative Cloud"--Cover, page [4].
Alan Pipes here provides an engaging introduction to the fundamentals of art and design for students embarking on graphic design, fine art and illustration - and also allied courses in interior, fashion, textile, industrial and product design, as well as printmaking.
FOUNDATIONS OF ART AND DESIGN: AN ENHANCED MEDIA EDITION has a logical and structured organization, moving from micro to macro topics, enabling readers to build on ideas and concepts of design, and better understand the material. Hundreds of examples of contemporary and classic art, along with the book's unique visual glossaries, make this text an ideal foundation of design principles. This new Enhanced Edition includes Project boxes which show examples of how you can apply key points from the chapters' content. In addition, Art CourseMate, featuring an interactive eBook and a wealth of online resources, is now available for this text.
Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity
Fuses design fundamentals and software training into one cohesive book! The only book to teach Bauhaus design principles alongside basic digital tools of Adobe's Creative Suite, including the recently released Adobe CS4 Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design trade schools. Lessons are timed to be used in 50-minute class sessions. Digital Foundations uses formal exercises of the Bauhaus to teach the Adobe Creative Suite. All students of digital design and production—whether learning in a classroom or on their own—need to understand the basic principles of design in order to implement them using current software. Far too often design is left out of books that teach software. Consequently, the design software training exercise is often a lost opportunity for visual learning. Digital Foundations reinvigorates software training by integrating Bauhaus design exercises into tutorials fusing design fundamentals and core Adobe Creative Suite methodologies. The result is a cohesive learning experience. Design topics and principles include: Composition; Symmetry and Asymmetry; Gestalt; Appropriation; The Bauhaus Basic Course Approach; Color Theory; The Grid; Scale, Hierarchy and Collage; Tonal Range; Elements of Motion. Digital Foundations is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA, the professional association for design.
Expand your graphics toolkit and delve into the complexity of Adobe Illustrator with the practical and time-tested techniques, tips, and tricks of an Adobe Certified Expert, featureing all new content or Illustrator CS6
"The briefer version of a contemporary introduction to art and design fundamentals emphasizing creativity, diversity, and global learning, with a focus on 2D and color"--