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Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.
This is the second edition of a successful title first published in 1983 and now therefore a decade out of date. The authors consider the development of the right package for a particular food in a particular market, from the point of view of the food technologist, the packaging engineer and those concerned with marketing. While the original format has been retained, the contents have been thoroughly revised to take account of the considerable advances made in recent years in the techniques of food processing, packaging and distribution. While efficient packaging is even more a necessity for every kind of food, whether fresh or processed, and is an essential link between the food producer and the consumer, the emphasis on its several functions has changed. Its basic function is to identify the product and ensure that it travels safely through the distribution system to the consumer. Packaging designed and constructed solely for this purpose adds little or nothing to the value of the product, merely preserving farm or processor freshness or preventing physical damage, and cost effectiveness is the sole criterion for success. If, however, the packaging facilitates the use of the product, is reusable or has an after-use, some extra value can be added to justify the extra cost and promote sales. Many examples of packaging providing such extra value can be cited over the last decade.
Micro, small and medium-sized enterprises (MSMEs) continue to serve as a major source of employment and income generation in the agriculture and tourism sectors in countries of the Caribbean Community and Common Market (CARICOM). [Author] Most MSMEs are small businesses run by families or by a few individuals. [Author] While this helps to keep labour and overhead costs to a minimum, it creates a suboptimum economy of scale. [Author] Competition is also increased because of the large number of small operations and challenges that hinder penetration of the export market, especially with the increasing complexities of international standards demanded by developed countries. [Author] Additionally, rising standards of living in many CARICOM countries have increased demand from domestic consumers for higher quality food and assurances of food safety. [Author] This creates the need for urgent measures that will help MSMEs in CARICOM to become more efficient in crop production, supply chain management, food processing and packaging techniques and to gain a better understanding of the changing nature of the domestic, regional and international markets. [Author] This technical manual focuses on food packaging and seeks to highlight its critical role in reducing food loss and waste. [Author] Users of this manual will also be exposed to packaging techniques that help improve the marketability of agricultural commodities produced and processed in the region. [Author] This potential has been fostered by an increasing middle-class population, a vibrant market for tourism, a diversity of cultures and, thanks to an increasing diaspora, increasing markets in importing countries. [Author]