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In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
A Handbook for Social Science Field Research: Essays & Bibliographic Sources on Research Design and Methods provides both novice and experienced scholars with valuable insights to a select list of critical texts pertaining to a wide array of social science methods useful when doing fieldwork. Through essays on ethnography to case study, archival research, oral history, surveys, secondary data analysis, and ethics, this refreshing new collection offers "tales from the field" by renowned scholars across various disciplines. Key Features: Offers real life guidance: Personal "tales from the field" by renowned social science scholars exemplify how fieldwork requires adaptation, adoption, and flexibility with regards to methodological approaches. In addition, thoughtful commentaries on how to conduct research and pursue a research career in the social sciences offer guidance on making difficult research and career choices. Highlights vital bibliographic references: Bibliographies of critical texts help guide researchers as they broaden their methodological approaches and develop their research skills. This is not your ordinary reference list, but a compilation of the top classics and current, but soon-to-be classics, in the field of social science research. Addresses ethical concerns: Discussions of ethical concerns are presented throughout the collection, as well as a stand-alone essay on ethical considerations in field-based research. Explicit attention throughout the collection to ethical concerns is rare among methodology texts, but required as field work becomes more complex and concerns about human subjects′ safety grow. Intended Audience: Ideal for advanced undergraduate and graduate social science methods courses, where there is a growing demand for multiple methods or mixed methods training; as well as a perfect, lightweight handbook for all researchers and professionals interested in having a comprehensive collection of bibliographic information for social science research
This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent years.
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal