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This book presents individuals who have made an important contribution to tourism. Most are entrepreneurs in the classic sense, but others are individuals who have had unintentional subsequent effects on tourism through their actions. The book is arranged in four parts: (i) giants of hospitality (chapters 1-5); (ii) giants of travel (chapters 6-10); (iii) giants of activities (chapters 11-14); and (iv) giants of development (chapters 15-19).
One of the world's most famous business leaders (and a well-known avian fanatic) explores the pioneers of flight. Bestselling author and billionaire entrepreneur Sir Richard Branson has always been obsessed with the skies. To promote a new Virgin Airlines route, he became the first man to water ski behind a blimp. His Virgin Galactic venture will soon offer ordinary people the opportunity to experience spaceflight aboard the first commercial spaceliner, SpaceShipTwo. In Reach for the Skies, Branson examines the history of aviation over the last two hundred years, putting the spotlight on trailblazers such as: *Tony Jannus, who made the first ever commercial flight over Tampa Bay, Florida, in 1914. *Leo Valentin, the "bird man" who jumped from 9,000 feet wearing a pair of wooden wings in the 1950s. *Steve Fossett, who broke 130 world records in planes, balloons, and airships. The pioneers of flight-not just the world-famous Wright Brothers, but also lesser known visionaries and dreamers-made it possible for any of us with the desire and the commitment to reach for the skies ourselves.
Though he was born and raised in Augusta, Georgia, home of fabled Augusta National and The Masters, as a child Tripp Bowden was too young and too removed from the game of golf to realize what Augusta National really was, what it meant to his town and the world and the sport; its history, nostalgia, prestige and secrecy. All the ten year old Bowden knew about golf was that it was a stupid game that took up too much of his father’s time, and that he’d much rather kick around a soccer ball or stay home and read a book. But all that changed once Bowden’s father, a renowned local doctor, introduced him to one of his patients, Freddie Bennett, the legendary Augusta National caddie master. Though Bowden was a white child of considerable privilege and Bennett was an older black gentleman of more modest means, the two formed an unusual bond. It was Bennett who introduced Bowden to the game of golf, a sport that would one day earn him a Division 1 golf scholarship and lead him to the final stage of a British Open qualifier. But it was the lessons Bennett taught the young Bowden off the course that had their profoundest impact on his life. Through Freddie and his particular brand of homespun wisdom, the author learned invaluable lessons about personal responsibility, hard work, and respect for others regardless of age, race or religion. He also learned that there’s much more to life than just playing golf. Soon to be a major motion picture, Freddie & Me is a heartwarming tale of an uncommon bond forged through sport.
In this "lively and entertaining" history of ideas (Liaquat Ahamed, The New Yorker), New York Times editorial writer Binyamin Appelbaum tells the story of the people who sparked four decades of economic revolution. Before the 1960s, American politicians had never paid much attention to economists. But as the post-World War II boom began to sputter, economists gained influence and power. In The Economists' Hour, Binyamin Appelbaum traces the rise of the economists, first in the United States and then around the globe, as their ideas reshaped the modern world, curbing government, unleashing corporations and hastening globalization. Some leading figures are relatively well-known, such as Milton Friedman, the elfin libertarian who had a greater influence on American life than any other economist of his generation, and Arthur Laffer, who sketched a curve on a cocktail napkin that helped to make tax cuts a staple of conservative economic policy. Others stayed out of the limelight, but left a lasting impact on modern life: Walter Oi, a blind economist who dictated to his wife and assistants some of the calculations that persuaded President Nixon to end military conscription; Alfred Kahn, who deregulated air travel and rejoiced in the crowded cabins on commercial flights as the proof of his success; and Thomas Schelling, who put a dollar value on human life. Their fundamental belief? That government should stop trying to manage the economy.Their guiding principle? That markets would deliver steady growth, and ensure that all Americans shared in the benefits. But the Economists' Hour failed to deliver on its promise of broad prosperity. And the single-minded embrace of markets has come at the expense of economic equality, the health of liberal democracy, and future generations. Timely, engaging and expertly researched, The Economists' Hour is a reckoning -- and a call for people to rewrite the rules of the market. A Wall Street Journal Business BestsellerWinner of the Porchlight Business Book Award in Narrative & Biography
In August 1963, one of the best-selling aircraft of British civil aviation, the BAC One-Eleven, took to the skies for the first time. With an order book for sixty aircraft, more than half were from the United States, which was an unprecedented situation for a British civil aircraft. The first project for the newly formed British Aircraft Corporation, the One-Eleven was wholly designed and built by BAC, and remained in production throughout the entire seventeen-year history of the organisation, performing strongly even when profits were at a low. After flying commercially in Europe for the last time in March 2002, here the One-Eleven is celebrated in style fifty years after its maiden flight. In this revised edition, Stephen Skinner combines original research with fascinating black-and-white and colour images, as well as detailed appendices, to consider what transpired in those five decades and the place the One-Eleven holds in British aviation history.
Airwork Ltd/Airwork Services, now owned by VT group plc, has a long and distinguished history. It played an important role in defence support services to the RAF, Fleet Air Arm and overseas air forces, as well as in the development of civil aviation. Created at Heston in 1928, it maintained Whitley bombers and de Havilland Tiger Moths in the 1930s and established the precursors of the post-WW2 airlines of Egypt, India and Rhodesia. Post-war it was the first airline to be awarded a troop flying contract and expanded into civil aviation, developing flights to Africa and the US. The main independent airline in the 1950s, it became part of British United Airways in 1960, also establishing many airlines around the world, including Deutsche Flugdienst (Condor), Misr-Airwork (Egyptair), and the Sudanese National Airline. Here Keith McCloskey presents the first history of this important airline and reveals its impact on aviation history.
Few musical genres inspire the passionate devotion of jazz. Its mystique goes far beyond the melodies and rhythms, with its key players and singers discussed by aficionados with a respect that borders on reverence. Some books on jazz offer little more than theory or dry facts, thereby relinquishing the 'essence' of the music. This book is different. One of the most influential and internationally known writers on the subject describes, through vivid personal contacts, reminiscences and zesty anecdotes, his life in jazz as a player, broadcaster and observer. Alyn Shipton recalls friendships with legendary musicians, while revealing fresh discoveries about such luminaries as Fats Waller, Louis Armstrong, Count Basie, Duke Ellington, Charlie Parker, Abbey Lincoln and Geri Allen. On Jazz powerfully evokes the atmosphere of clubs and dancehalls, and takes us behind the scenes and up onto the stage, so that this electrifying world is unforgettably spotlighted as never before.
There are numerous psychological studies of pilots and piloting, but little has been done in the way of sociological examination. Commercial aviation is one of the world's biggest industries, yet there are few studies of pilots as social beings and of their place of work, the flight-deck. Developing a sociological understanding of front-line staff and of pilots' working environments is an important step to developing a more detailed understanding of this increasingly important sector. This book performs such a function and also adds to our understanding of pilots in general, from those who work for flag carriers to those who fly for regional or corporate jet operators. The readership includes the general public, industry legislators, regulators, managements, employees, trainers, journalists, academics and students of sociology, psychology, organisation theory and business management.
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.