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Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York. FlowerSchool New York is one of the world's premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi. Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including: How to buy the best flowers and how to get the best prices Selecting your flowers based on texture, color, and seasonality Conditioning your flowers to ensure they last as long as possible Pairing your flowers with the right vase Creating arrangements in a wide variety of styles that will work for any occasion Including advice from the school's well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.
Impressive but achievable flower arranging The Flower Book in ebook(PDF) format recognizes that we all love fresh flowers in our homes and want to keep them looking fabulous, without costing the earth or being too complicated. This book offers the solutions; with simple step-by-steps and clear photos, you can now create impressive but achievable flower arranging for all occasions � from pretty flowers in the home to striking bouquets for weddings. Featuring over 70 arrangements, using 38 most widely available flowers. Packed with insider tips and tricks for achieving stunning results with minimum effort and for keeping your flowers fresh and beautiful for as long as possible. There are also features on weddings throughout the year, showing you how to make beautiful pew ends, buttonholes and table arrangements for each season. While other flower arranging books look impressive, but leave you wondering just how to achieve such beautiful arrangements at home, this book isn�t just about showing off, it�s about showing how.
The Flower School takes you by the hand and expertly guides you step-by-step through design principles and twenty-five floral projects to empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure. If you’ve ever been swept up admiring some garden blooms, or a flower stand at your local market, and wondered, just how do I transform these raw materials into floral displays that elicit a sense of wonder in their admirers, then allow award-winning floral designer Joseph Massie to show you how, as he shares his knowledge, recipes and personal tips for creating with flowers, with intention, thought and skill. Tumbling cascades of peonies and exquisitely arranged vases of unfurled garden roses are an everyday pleasure for Joseph. Whilst creating breathtaking marvels from armfuls of blooms is what Joseph does daily, his true passion is sharing his knowledge to encourage and inspire absolutely anyone who wants to work with flowers to be able to do so – and do it well. Let yourself be empowered by the learning process of skills, techniques and principles that will enable you to build a strong floral design foundation so as to be able to indulge in your own floral pleasures or flower-filled career.
This fabulous book explains how to become a floral designer or start a flower shop. It describes commonly used flowers and plants, covers principals of floral design, and gives step-by-step instructions for creating flower arrangements. It offers advice on getting a job as a floral designer and covers how to start a flower shop, including: choosing a location, creating displays, setting prices, finding suppliers, working with wire services, hiring employees, and getting customers. Includes CD-ROM.
"Tropical flowers are often whimsical, seductive, and alien creatures." --Eileen W. Johnson Stunning, exotic and colorful tropical flowers are the shining stars in this stimulating look at tropical flower arrangements. Eileen Johnson and Felipe Sastre of FlowerSchool New York demonstrate how orchids, elephant ears, ginger, anthurium, and more fit into modern settings. Whether used in a penthouse, a bouquet for a bride, or as fireplace décor for Christmas, tropical flowers can be unexpected, fresh and stylish. With step-by-step instructions on how to create tropical floral arrangements, it's the perfect inspiration for styling unique works of art with these exquisite flowers. Eileen W. Johnson is the director of FlowerSchool New York, the leading school for learning how to arrange flowers in the Americas. Established in 2003, it has a variety of master florists instructing students in the various techniques, both traditional and cutting edge. Students come from all over the world to study in this Manhattan atelier. Johnson is also the author of The Art of Floral Arranging and Entertaining in the French Style. Felipe Sastre is a designer who has been teaching at FlowerSchool New York since its inception and has been a florist for more than twenty years, having done flowers for President Bill Clinton and for large venues such as the Borgata Casino in Atlantic City and the Plaza Hotel.
From florist and founder of Tin Can Studios Ingrid Carozzi, a guide to creating floral arrangements that will complement your unique style and taste Flowers are classic, timeless design elements that enliven your home and your life. Flower arrangements can act as an extension of your style and your tastes, complementing and accenting the aesthetic in your home. Ingrid Carozzi brought us beautiful arrangements in her first book, Handpicked, and is now offering even more tips and techniques to bring the joy of flowers into your space in new and fresh ways. Flowers by Design focuses on creating unique and beautiful floral arrangements that fit into and complement the overall look and feel of your home. More minimal tastes? There's a floral bouquet for that. Rustic chic? There's an arrangement for that. Planning an outdoor garden party? Of course, there are plenty of beautiful flowers to enhance the outdoors. Through her experience, Carozzi has developed an exceptional list of designers, influencers, and artists that she works with. Using their backgrounds and homes as inspiration, she provides a number of floral recipes that you can create at home. The contributors utilize their own spaces as the setting for seeing these arrangements in place, offering plenty of ideas for what you can do on your own.
Principles of Floral Design: An Illustrated Guide introduces the hands-on skills and theory required to begin a career as a floral designer. This heavily illustrated textbook begins by introducing the floriculture industry and careers, the history of floriculture, and design principles and elements. The textbook then presents the various types of products used in floral designs, before progressing to common floral applications and events. This modern and visual introduction to floral design will appeal to students who are interested in careers in the industry and to those who take the course as a fine arts elective. Highly illustrated Step-by-Step Procedures throughout the textbook provide clear instruction covering floral design basics, such as taping and gluing, to creating full-size floral arrangements. The extensive end-of-chapter materials--including a chapter summary, review questions, critical thinking questions, STEM and academic activities, and ideas for SAEs--provide instructors with ample material for students to review and reinforce chapter material and help students connect floral design content to career and college readiness skills. Extensive illustrated glossaries of flowers, foliage, and potted and flowering plants serve as an excellent reference and as a study aid for student competitions.
"In this book, amateurs and professionals in floral design have at their disposal a treasury of "tried and true" as well as the most up-to-date information on floral art that has ever been complied in a single volume"--Inside cover