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Fiftieth anniversary reissue of the founding media studies book that helped establish media art as a cultural category. First published in 1970, Gene Youngblood’s influential Expanded Cinema was the first serious treatment of video, computers, and holography as cinematic technologies. Long considered the bible for media artists, Youngblood’s insider account of 1960s counterculture and the birth of cybernetics remains a mainstay reference in today’s hypermediated digital world. This fiftieth anniversary edition includes a new Introduction by the author that offers conceptual tools for understanding the sociocultural and sociopolitical realities of our present world. A unique eyewitness account of burgeoning experimental film and the birth of video art in the late 1960s, this far- ranging study traces the evolution of cinematic language to the end of fiction, drama, and realism. Vast in scope, its prescient formulations include “the paleocybernetic age,” “intermedia,” the “artist as design scientist,” the “artist as ecologist,” “synaesthetics and kinesthetics,” and “the technosphere: man/machine symbiosis.” Outstanding works are analyzed in detail. Methods of production are meticulously described, including interviews with artists and technologists of the period, such as Nam June Paik, Jordan Belson, Andy Warhol, Stan Brakhage, Carolee Schneemann, Stan VanDerBeek, Les Levine, and Frank Gillette. An inspiring Introduction by the celebrated polymath and designer R. Buckminster Fuller—a perfectly cut gem of countercultural thinking in itself—places Youngblood’s radical observations in comprehensive perspective. Providing an unparalleled historical documentation, Expanded Cinema clarifies a chapter of countercultural history that is still not fully represented in the arthistorical record half a century later. The book will also inspire the current generation of artists working in ever-newer expansions of the cinematic environment and will prove invaluable to all who are concerned with the technologies that are reshaping the nature of human communication.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Celebrate your love of the HARRY POTTER™ films with this hardcover journal recreating Harry Potter’s acceptance letter to HOGWARTS™ School of Witchcraft and Wizardry. This journal includes 192 ruled pages, a ribbon placeholder, and magnetic snap closure.
Critics hailed previous editions of Visionary Film as the most complete work written on the exciting, often puzzling, and always controversial genre of American avant-garde film. This book has remained the standard text on American avant-garde film since the publication of its first edition in 1974. Now P. Adams Sitney has once again revised and updated this classic work, restoring a chapter on the films of Gregory J. Markopoulos and bringing his discussion of the principal genres and major filmmakers up to the year 2000.
To those who will only believe in phenomena which are reproducible at will, it is easy to answer them: you do not manufacture comets, meteorites, magnetic disturbances due to sunspots, and yet you observe them. Metapsychical phenomena are registered in the records of Occultism. That is all. The only thing to do is to check them. But the right remains to unite them amongst themselves by an attempt at a general explanation. The study of the Invisible, of the forces which it conceals, of the human fluids, is yet but at its dawn. Patience ! To deny is absurd. To observe is scientific. To think is wise. This is what I have done. It is what you will do after having read this book, the well arranged summing up of vast reading and lengthy thought.
From Pakistani poet and Instagram darling Noor Unnahar comes a journal that encourages writers to explore their inner poet, through a variety of evocative and thought-provoking prompts, using Noor's captivating voice as a guide. This journal is where pop poetry and creative inspiration meet. With more than 100 writing prompts influenced by Noor's handwritten poetry and enchanting collages, this journal allows writers to explore their writing style and funnel it into meaningful, cathartic, provocative poetry.
Amir Khusraw Dihlawi (1253-1325) was one of the most famous Mughal poets of the Indian subcontinent and the self-styled Parrot of India. His Pearls of poetry are seen here in his Khamsa, one of the most admired texts in the Islamic world. This copy marks the culmination of the development of the deluxe Mughal manuscript in the 1590s. The writing of the Walters Khamsa fell to the most highly esteemed calligrapher of the day, Muhammad Jusayn al-Kashmiri, then at the zenith of his career. The Khamsa must have been understood at several different levels at the Mughal court. For some, it was a stellar work of literature. Others undoubtedly saw the manuscript as a repository of visual art, captivated by the sophistication of the calligraphy and the brilliance of the paintings. Still others found this book a bibliographic gem, a precious object to hold and behold.