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"When Stanley Morison wrote in First Principles of Typography that "Typography does not so much need Inspiration or Revival as Investigation," he may well have had Geoffrey Dowding in mind. Few people investigate, dissect and care about type with the passion and intensity of Dowding. He probes into every aspect & use of type and space, from word and letter arrangement to the design of type itself. He's readable, absorbing and provocative; no matter how you feel about Geoffrey Dowding's opinions, you will never approach design in quite the same way after having read Finer Points in the Spacing and Arrangement of Type. If you care about design and the printed word, then you care about what Geoffrey Dowding has to say."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
This Element examines the function and significance of typographic space. It considers in turn the space within letters, the space between letters, the space between lines, and the margin space surrounding the text-block, to develop the hypothesis that viewed collectively these constitute as a 'metalanguage' complementary to the text. Drawing upon critical perspectives from printing, typeface design, typography, avant-garde artistic practice and design history, the Element examines the connotative values and philosophies embodied in the form and disposition of space. These include the values attributed to symmetry and asymmetry, the role of 'active' space in the development of modernist typography, the debated relationship between type and writing, the divergent ideologies of the printing industry and the letter arts, and the impact of successive technologies upon both the organisation and the perception of typographic space.
Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.
Explains what type is, demonstrates how to select it, and examines its use in printed communication.
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
In this manifestly practical book, Richard Hendel has invited book and journal designers he admires to describe how they approach and practice the craft of book design. Designers with interesting and varied careers in the field, who work with contemporary technology in today’s publishing environment, describe their methods of managing the challenges presented by specific types of books, presented side by side with numerous images from those books. Not an instruction manual but a unique, on-the-job, title page–to–index guide to the ways that professional British and American designers think about design, Aspects of Contemporary Book Design continues the conversation that began with Hendel’s 1998 classic, On Book Design. Contributing designers who focus on solving problems posed by nonfiction, fiction, cookbooks, plays, poetry, illustrated books, and journals include Cherie Westmoreland, Amy Ruth Buchanan, Mindy Basinger Hill, Nola Burger, Ron Costley, Kristina Kachele, Barbara Wiedemann, and Sue Hall, as well as a host of other designers, typesetters, editors, and even an author. Abbey Gaterud attempts to define the conundrum that the e-book presents to designers; Kent Lew describes the evolution of his Whitman typeface family; Charles Ellertson reflects upon the vital relationship between the typesetter and the designer; and Sean Magee writes about the uneasy alliance between designers and editors. In an extended essay that is as frank and funny as it is illuminating, Andrew Barker takes the reader deep into the morass—excavating the fine, finer, and finest details of working through a series design. At the heart of this copiously illustrated book is the enduring need for design that clarifies the way for the reader, whether on the printed page or on the computer screen. Blending his roles as designer, author, interviewer, and editor, Hendel reaches across both sides of the drafting table—both real and virtual—to create a book that will appeal to aspiring and seasoned book designers as well as writers, editors, and readers who want to know more about the visual presentation of the written word.