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If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial issues such as network externalities, and the emergence of dominant designs and technical standards. Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. Based on an MBA course taught at MIT, the University of Maryland, and Case Western Reserve University, it brings together insights that were previously scattered across multiple publications -- or never published at all.
Fertile Ground in Middle Level General Music guides music educators to inspire their middle level students (grades 5–8) to engage more deeply in the general music classroom, where students are given the opportunity to "try on" a range of roles: musician, composer, listener, and critic. The book outlines the Fertile Ground Framework, a teacher's aide for curricular decision-making that unites the middle level concept with the National Core Arts Standards while emphasizing the developmental needs and cultural identities of students. This resource-rich book provides teachers with an array of adaptable classroom support tools, including: Lesson sequences Activity ideas Teacher resources and worksheets "Do-Now" exercises Featuring the real-world perspectives of thirteen music educators, Fertile Ground in Middle Level General Music is both practical and theoretical, presenting methods for creating rich, inspiring learning environments in middle level general music classrooms of all shapes and sizes, and highlighting the unacknowledged strengths that already exist therein. Focused on the aim of motivating students to pursue lifelong music learning, this book helps instructors find joy and excitement in teaching a wide array of musical topics to diverse groups of middle level music students.
Pregnancy is not just a trek from one medical appointment to another but a journey of the heart. Here at last is a guidebook through its sacred terrain. For each week, Orthodox doula Laura Jansson provides a new reflection on a theme specific to the ground covered at that stage. From one milestone to the next, she helps us unearth the spiritual treasures buried within the physical experiences of childbearing. These are gifts of love from a merciful God who reaches out to us, making a perilous expedition into a path of salvation.
Provides a complete framework for targeting new businesses with the greatest growth potential like Google, Genentech or Tivo. bull; Explains why the highest rate of success for new businesses is in new technology applications and helps you identify your best market opportunity - and be the first to exploit it. bull; Offers specific solutions targeted at high growth, high-tech businesses from biotech to robotics. bull; " . . . a great, courageous effort. " - J. Engel, Centre for Entrepreneurship, U of Cal, , Berkeley
While much of the global warming conversation rightly focuses on reducing our carbon footprint, the reality is that even if we were to immediately cease emissions, we would still face climate change into the next millennium. In Finding Higher Ground, Amy Seidl takes the uniquely positive—yet realistic—position that humans and animals can adapt and persist despite these changes. Drawing on an emerging body of scientific research, Seidl brings us stories of adaptation from the natural world and from human communities. She offers examples of how plants, insects, birds, and mammals are already adapting both behaviorally and genetically. While some species will be unable to adapt to new conditions quickly enough to survive, Seidl argues that those that do can show us how to increase our own capacity for resilience if we work to change our collective behavior. In looking at climate change as an opportunity to establish new cultural norms, Seidl inspires readers to move beyond loss and offers a refreshing call to evolve.
This book outlines practical and specific changes in food and lifestyle choices that will dramatically improve your health AND optimise your chance of conceiving and maintaining a healthy pregnancy. Making these changes now will positively impact the health of the eggs and the sperm and fast-track your chance of getting pregnant. Based on current scientific evidence, it will reduce risk of pregnancy issues such as miscarriage, gestational diabetes or preeclampsia and give your child the best start in life, minimising their risk of childhood illnesses too. Written by a team of health professionals - naturopaths and acupuncturists - at Fertile Ground Health Group whose work focuses on the care of people struggling with fertility issues and longing to make a family. Over the last nearly 20 years they have provided health solutions to fertility problems and have supported many women and men in their journey to create a healthy family. This book reflects the well-researched approaches they use with all patients, in collaboration with other fertility and medical health-care providers.
Agroecology is our best option for creating an agrifood system capable of nurturing people, societies, and the planet. But it is still not widespread. Fertile Ground offers nine case studies, authored by agroecologists from Africa, Latin America, the Caribbean, North America, and Europe, that demonstrate how the endogenous practice of agroecology can be “scaled” so that it is known by more farmers, practiced more deeply, and integrated in planning and policy.
A husband and wife travel the globe to see all 18 penguin species in this “celebration of these delightful birds and a call for their conversation” that offers “joy, love, and hope for penguins and the world” (Dr. Jane Goodall). Every Penguin in the World tracks author-photographer Charles Bergman’s forays around the southern hemisphere—from the Galapagos to South Africa to the Antarctic—in his quest to see all 18 species of penguins in the world. The sections of the book are organized around themes of adventure, science and conservation, and pilgrimage—in which stories of each penguin species will be touched upon. This endearing and thought-provoking book beautifully combines narrative and photography to capture the plight and the experience of penguins worldwide. The author and his wife developed a passion after seeing their first penguin species and have since spent years traveling far and wide to see each variety of penguin in its natural habitat. Both a love letter and a call to action, Every Penguin in the World is a joyful ode to adventure, conservation, and the beautiful penguins that capture our hearts. “It's SO good! [...] Chuck Bergman’s writing, photography, and vulnerability is so kick-ass!” —Brené Brown, New York Times–bestselling author of Dare to Lead