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After the era of apartheid, festivals, conferences and events such as the hosting of the FIFA World Cup 2010TM provide exciting opportunities to market South Africa as preferred tourist destination. The exposure to international media and their audiences will have significant impact on the country's tourism industry and will generate benefits for the local economy. These benefits include an increase in economic growth and job creation, social and infrastructural transformation as well as the alleviation of poverty. In order to induce sustainable contributions to the country's economy from staging this mega event, South Africa needs to show a high level of professionalism and responsibility in their elaboration and execution of the various planned initiatives and programmes. The country will face challenges and setbacks, but it knows about the necessity to prepare this event diligently and to not only support the country’s but also Africa’s overall image and economic objectives. In the following paper the author presents the current position and future outlook for South Africa’s tourism industry. She will clarify the terms sport tourism and its general impacts on the tourism industry as well as introduce the reader to the FIFA World CupTM history and characteristics. The author will conduct a detailed presentment of the predicted short- and long-term impacts of this hallmark event on South Africa's tourism industry, economy and society. Challenges and opportunities will be identified and the reader will be provided with a summary of the preparation phase in terms of tourism, economy, culture and society prior to the FIFA World Cup 2010TM.
After the era of apartheid, festivals, conferences and events such as the hosting of the FIFA World Cup 2010TM provide exciting opportunities to market South Africa as preferred tourist destination. The exposure to international media and their audiences will have significant impact on the country's tourism industry and will generate benefits for the local economy. These benefits include an increase in economic growth and job creation, social and infrastructural transformation as well as the alleviation of poverty. In order to induce sustainable contributions to the country's economy from staging this mega event, South Africa needs to show a high level of professionalism and responsibility in their elaboration and execution of the various planned initiatives and programmes. The country will face challenges and setbacks, but it knows about the necessity to prepare this event diligently and to not only support the country’s but also Africa’s overall image and economic objectives. In the following paper the author presents the current position and future outlook for South Africa’s tourism industry. She will clarify the terms sport tourism and its general impacts on the tourism industry as well as introduce the reader to the FIFA World CupTM history and characteristics. The author will conduct a detailed presentment of the predicted short- and long-term impacts of this hallmark event on South Africa's tourism industry, economy and society. Challenges and opportunities will be identified and the reader will be provided with a summary of the preparation phase in terms of tourism, economy, culture and society prior to the FIFA World Cup 2010TM.
This book was conceived to fill a gap in the study of events and festivity with a research-oriented events management text. The book focuses on exposing underpinning theoretical frameworks and draws upon international case studies to help explain various event phenomena. It intentionally considers events from a research perspective, generating insights into the principal methodological approaches employed to produce empirical data while drawing attention to the future research needs of the field of event management. The book begins with an exploration of the social issues, impacts and developments in events research; it then moves on to analysing economic and management aspects surrounding research into the events industry, addresses issues of technology and tools and concludes with more political and policy-oriented chapters to highlight research into the main debates in the public sector and sphere. The book has 15 chapters and a subject index.--
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in which Europe and Asia are seen as major actors, the book explores their relations which are becoming increasingly crucial for the understanding of global politics, trade, technology, culture and travel. Global Innovation and Entrepreneurship includes case studies and discussions from a range of sectors and takes a unique cross-disciplinary perspective from European as well as East and South Asian authors.
The importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport tourism is big business. South Africa, like most other countries, hosts thousands of sport events each year. Therefore, destinations compete fiercely not only to host these events but also to offer quality events. All this is happening despite the fact that there is a lack of properly trained sport and event managers. Therefore, the purpose of this book is toe equip the reader with specific knowledge and skills about the sport and events tourism phenomenon. The book deals with a wide variety of topics, stretching from the history of sport tourism to new and globally important issues such as the greening of sport events. The book is a useful tool for both students and practitioners alike, since it also provides guidelines and case studies.
The importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport tourism is big business. South Africa, like most other countries, hosts thousands of sport events each year. Therefore, destinations compete fiercely not only to host these events but also to offer quality events. All this is happening despite the fact that there is a lack of properly trained sport and event managers. Therefore, the purpose of this book is toe equip the reader with specific knowledge and skills about the sport and events tourism phenomenon. The book deals with a wide variety of topics, stretching from the history of sport tourism to new and globally important issues such as the greening of sport events. The book is a useful tool for both students and practitioners alike, since it also provides guidelines and case studies.
This edited volume addresses key debates around African football, identity construction, fan cultures, and both African and global media narratives. Using the 2010 FIFA World Cup in South Africa as a lens, it explores how football in Africa is intimately bound up with deeper social, cultural and political currents.
Sporting mega events are playing an increasingly important role in the governance of community regeneration and development across the globe. This book examines the ways in which sporting organisations engage with local communities through projects that target youth, health or social issues and act as key partners in governance mechanisms. Showcasing original research to suggest that sporting organisations, mega events and legacies are now operating as governing instruments in renewal programmes, it sheds new light on the role that sport plays in community regeneration and development on an international scale. Drawing on the interpretivist approach to governance which bridges theory and practice, the book considers how relationships between sporting mega events, legacies and local communities are evolving to foster trust and encourage participation. With international case studies from the UK, Brazil and South Africa, it reflects on best practice in relation to governance structure, funding mechanisms and partnerships. Sport, Community Regeneration, Governance and Development: A Comparative Global Perspective is fascinating reading for all students and scholars with an interest in governance, sport development, sport policy, sport management or the sociology of sport.
What remains of a great sporting spectacle after the last race is run or the final match is played? How can the vast expense of mounting such events be justified? What if there is nothing left behind or what if the legacy is negative, a costly infrastructure which is unused or a debt-ridden host city? The Routledge Handbook of Sport and Legacy addresses perhaps the most important issue in the hosting of major contemporary sporting events: the problem of ‘legacy’. It offers a rigorous, innovative and comparative insight into this contested concept from interdisciplinary and practical perspectives. Major events must now have a conscious, credible and defined policy for legacy to meet public expectations. The book provides a comprehensive survey of the various kinds of legacy that can be delivered, as well as a close examination of the potential benefits and practical challenges involved in each. From ‘hard’ legacies, such as stadia and infrastructure, to ‘soft’ legacies including skill development, attitude change and capacity building, the book offers both a historical case study and an innovative strategic management approach, and establishes the limits of what can realistically be achieved in terms of economic, social, cultural, physical and sporting development. The Routledge Handbook of Sport and Legacy includes contributions from world leading scholars and practitioners and features detailed case studies of major sports events from around the world, including the FIFA World Cup and ten Olympics Games from London in 1908 to London 2012. It is invaluable reading for students and researchers working in sport studies, events management, human geography, economics or planning, and an essential reference for any professional engaged in delivering legacy through sport.
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy? Compiled and edited by two internationally renowned sports economists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyse the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four continents and by theoretical considerations, the reasons for seemingly systemic cost overruns are explored and analysed, as are the effects on national and regional employment and income, property values, non-traditional economic variables (such as psychological and marketing benefits) and urban branding and transformation. The Handbook also reflects on important elements of design of the games in order to better plan, prepare and allocate resources – including, for example, sustainability issues and the use of campaigns to secure positive perceptions. This book provides an up-to-date analysis of the financing and economic impact of mega sporting events, as well as a full discussion of how host cities can maximize the benefits from their experience. As such, it will prove a fascinating read for academics, students, researchers and policymakers with an interest in economics and public sector economics generally, and more specifically, in the economics of sport.