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First multi-year cumulation covers six years: 1965-70.
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
A keyword listing of serial titles currently received by the National Library of Medicine.
Does Africa have a future? What are the visions, hopes, ambitions and fears of young Africans for the future of the world, the continent, their nation, and their communities? How do they envision this world and their roles within it? These issues have not previously been explored collectively by Africans because of the enormous challenges and the preoccupation with the present. But Africa must not allow the enormity of the problems to blind it to its past and future. Africa must chart its own vision of a desirable future, and therefore young Africans, born just before or after independence, were challenged to reflect on the future of the continent. This book presents the response to that challenge. In this book, the voices of a new generation of Africa are heard exploring the future from personal and diverse perspectives. The authors have enumerated the ills of Africa, analyzed the problems and explored the opportunities. Remarkably, despite the daunting nature of the challenges, they were all hopeful about the future. They provided their visions of the future, suggest numerous ideas on how to build a new Africa, and implored Africans to take responsibility for the transformation of the continent. Given the current emphasis on African renaissance and union, the ideas presented here could become the basis for a truly shared vision for the continent.