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Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
The state of Meghalaya, formed on 21 January 1972, is a state of fascinating socio-cultural significance. Its heritage can be traced from the prehistoric times of Stone Age up to the present. Though comprising mainly of the matrilineal Khasi, Garo, and Jaintia tribes – the state also houses many other lesser known communities such as the Hajong,Sakachep, Biate, Koch, Dalu, Margnar and the Nepali. All these communities find voice in this volume. This book looks at the state of Meghalaya exhaustively from the perspective of heritage documentation and maintenance. The 38 chapters written by anthropologists and independent researchers, present the rich traditions found in the region. This volume will be of great help to academicians, researchers, students, and laymen interested in a comprehensive study of the region. Please note: This title is co-published with Manohar Publishers, New Delhi. Taylor & Francis does not sell or distribute the Hardback in South Asia.
This book discusses the the integration between tourism and heritage and strategies to achieve sustainability in the tourism sector. The book adds innovative insights into the development of new practices solving challenges of sustainability in this sector and promoting responsible tourism. The book in hands also offers solutions and discusses sustainable tourism environment, social and economic impacts of tourism, and policies and mechanisms for heritage preservation. The primary audience of this book will be scholars, planners, architects, and stakeholders interested in sustainable tourism. This book is a culmination of selected research papers from IEREK’s third edition of the International Conference on Cultural Sustainable Tourism (CST) held online in collaboration with the University of Maya, Portugal (2021).
The Book Relates To The North-Eastern State Of India Which Has 3 Major Tribes The Khasis, The Jaintias And The Garos And Is Strategically Located On Indo-Bangladesh Bolder. Traces The Old History Of The State In All Its Perspectives Presents An Authentic Account Of Modern Meghalaya. Has 16 Chapters, Appendix, Select Bibliography And Index.
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The book insights into the various issues, aspects, potentials, prospects and challenges of tourism and hospitality sector in India in the age of technological transformation and innovations. It highlights the various cutting edge emerging concepts, practices, policies, marketing strategies of tourism, hospitality and aviation industry in India. The book explores new innovations and key practices in the Indian tourism and hospitality industry. It creates a knowledge base for the students, academicians, researchers and industry practitioners by analyzing the real research gaps and latest developments, trends, and research in the Indian tourism sector. The book also discusses recent initiatives taken by the Government of India to boost this particular sector. The book covers a very important part of syllabus of higher education programs in tourism like MBA (Travel Tourism), MTTM, MTM (IGNOU), MTA, BTS, BTA.
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