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Many societies assign sharply distinguished roles to men and women. Personality differences, as well as physical differences, between men and women are used to justify these different sex roles, and women are seen as more emotionally and interpersonally sensitive than men, while men are said to be more competent, achievement oriented, and assertive than women. A widely held view is that not only do men and women differ but that possession of "masculine" characteristics precludes possession of "feminine" characteristics. This bipolar conception has led to the definition of masculinity and femininity as opposites. Acceptance of this idea has caused social scientists and laypersons to consider men and women who possess cross-sex personality characteristics as less emotionally healthy and socially adjusted than those with sex-appropriate traits. Previous research by the authors and others, done almost exclusively with college students, has shown, however, that masculinity and femininity do not relate negatively to each other, thus supporting a dualistic rather than a bipolar conception of these two psychological dimensions. Spence and Helmreich present data showing that the dualistic conception holds for a large number of groups, varying widely in age, geographical location, socioeconomic status, and patterns of interest, whose psychological masculinity and femininity were measured with an objective instrument, the Personality Attributes Questionnaire, devised by the authors. Many individuals are shown to be appropriately sex-typed; that is, men tend to be high in masculinity and low in femininity and women the reverse. However, a substantial number of men and women are androgynous—high in both masculine and feminine characteristics—while some are not high in either. Importantly, the authors find that androgynous individuals display more self-esteem, social competence, and achievement orientation than individuals who are strong in either masculinity or femininity or are not strong in either. One of the major contributions of the work is the development of a new, multifaceted measure of achievement motivation (the Work and Family Orientation Questionnaire), which can be used successfully to predict behavior in both males and females and is related to masculinity and femininity in both sexes. In addition to investigating the correlates of masculinity and femininity, the authors attempt to isolate parental factors that contribute to the development of these characteristics and achievement motivation. The book includes analyses of data from students on their perception of their parents, which enable the authors to examine the influence of parental masculinity and femininity and parental behaviors and child-rearing attitudes on the development of masculinity and femininity and achievement motivation characteristics in their children. The important implications of these findings for theories of sex roles, personality development, and achievement motivation are examined.
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This book addresses two lively and active research communities, those concerned with issues of gender and those dealing with nonverbal behavior. The wide range of professional and popular interest in both these topics convinced us that presen tations of current work by researchers who bring these two areas of research together would prove stimulating. These presentations not only address the state of current work on gender and nonverbal behavior, but also suggest new avenues of investigation for those interested primarily in either topic. In other words, the questions that nonverbal communication researchers address when considering gender bring new directions to gender-related research and a like effect can be expected when the questions raised in gender studies are applied to research in nonverbal behavior. Dispersion of ideas may take another form as well. Both gender and nonverbal behavior research are notably interdisciplinary. Perhaps because of their pervasive nature, both topics have attracted the attention of a diversity of scholars. Most of the contributions in the present volume are by psychologists, but their intended audience is broad. Linguists, sociologists, and anthropologists are among those who share similar research interests. Moreover, the ideas presented here are of interest to practitioners as well as scholars. From corporations to clinics, people are interested in the subtle expression and negotiation of sex roles through non verbal communication.
Respected organizational sociologist and feminist scholar Jean Lipman-Blumen takes a radical new look at leadership, citing examples from Wall Street to the Warsaw Pact, from Gorbachev to Cuomo, to show the power of relationship-building. Her nine-fold spectrum of strategies demonstrates how leaders can move beyond competition and collaboration to confront the future.
Two decades after the publication of several landmark scholarly collections on music and difference, musicology has largely accepted difference-based scholarship. This collection of essays by distinguished contributors is a major contribution to this field, covering the key issues and offering an array of individual case studies and methodologies. It also grapples with the changed intellectual landscape since the 1990s. Criticism of difference-based knowledge has emerged from within and outside the discipline, and musicology has had to confront new configurations of difference in a changing world. This book addresses these and other such challenges in a wide-ranging theoretical introduction that situates difference within broader debates over recognition and explores alternative frameworks, such as redistribution and freedom. Voicing a range of perspectives on these issues, this collection reveals why differences and similarities among people matter for music and musical thought.
Annotation A leading theorist on sex and gender discusses how hidden assumptions embedded in our culture, social institutions, and individual psyches perpetuate male power and oppress women and sexual minorities. Illustrated.
What influences political behavior more -- one's gender or one's gendered personality traits? Certain gendered traits have long been associated with particular political leanings in American politics. For example, the Democratic Party is thought to have a compassionate, feminine nature while the Republican Party is deemed to have a tougher, more masculine nature. Masculinity, Femininity, and American Political Behavior, a first-of-its-kind analysis of the effects of individuals' gendered personality traits -- masculinity and femininity -- on their political attitudes and behavior, argues that gendered personalities, and not biological sex, are what drive the political behavior of individual citizens. Drawing on a groundbreaking national survey measuring gendered personality traits and political preferences, the book shows that individuals' levels of masculine and feminine personality traits help to determine their party identification, vote choice, ideology, and political engagement. And in conjunction with biological sex, these traits also influence attitudes about sex roles. For example, the more strongly an individual identifies with "feminine" characteristics, the more strongly they identify with the Democratic Party. Likewise, the more "masculine" an individual, the more they are drawn to the GOP. The book also demonstrates that, despite conventional wisdom, biological sex does not dictate gendered personalities. As such, the personality trait approach of the book moves gender and politics research well beyond the traditional male/female dichotomy. Moreover, Masculinity, Femininity, and American Political Behavior points to new and as yet underexplored strategies for candidate campaigns, get out the vote efforts, and officeholders' governing behavior.
The all-female Takarazuka Revue is world-famous today for its rococo musical productions, including gender-bending love stories, This text explores how the Revue illuminates discourses of sexual politics, nationalism, imperialism and popular culture in 20th-century Japan.
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.