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Whether global culture is merely a pale and sinister reflection of capitalist globalization is among the questions addressed in this text on nationalism, culturalism, and the role of intellectuals in the age of globalization.
On internationalism
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
A dazzlingly original analysis of how emotions shape the times we are living in by one of Britain's most exciting thinkers 'A masterpiece' New York Times 'Insightful and well-written' Yuval Noah Harari, author of Sapiens How have feelings come to shape the world around us? Why has politics become so fractious and warlike? What might the future hold? In this bold and compelling exploration of our new political reality, William Davies reveals how feelings have come to reshape our world. Drawing on history, philosophy, psychology and economics, Nervous States is an essential guide to the turbulent times we are living through.
This book first examines the phenomenon of global business and then analyzes what is different about global business and, therefore, what is uniquely required to be a successful global leader. It lays out how companies can develop successful global leaders, and what individuals can do to develop themselves into successful global leaders. Readers will walk away with a clear understanding of how and why globalization of business took place. They will understand what is unique about global leadership compared to domestic leadership. With that insight and through examples, they will come to see what is uniquely required to be a successful global leader. Finally, readers will walk away with clear insights on how they can develop global leaders and what they can do to strengthen their own global leadership capabilities. The book is based on more than 300 interviews with top corporate executives from around the world and across a wide variety of industries, hundreds of surveys, and over 60 years of combined experience. Top executives will find this book helpful in determining how they can ensure that their firm has the right quality and quantity of global leaders it needs to capture the global growth opportunities before them.
Global Secularisms addresses the state of and prospects for secularism globally. Drawing from multiple fields, it brings together theoretical discussion and empirical case studies that illustrate "on-the-ground," extant secularisms as they interact with various religious, political, social, and economic contexts. Its point of departure is the fact that secularism is plural and that various secularisms have developed in various contexts and from various traditions around the world. Secularism takes on different social meanings and political valences wherever it is expressed. The essays collected here provide numerous points of contact between empirical case studies and theoretical reflection. This multiplicity informs and challenges the conceptual theorization of secularism as a universal doctrine. Analyses of different regions enrich our understanding of the meanings of secularism, providing comparative range to our notions of secularity. Theoretical treatments help to inform our understanding of secularism in context, enabling readers to discern what is at stake in the various regional expressions of secularity globally. While the bulk of the essays are case-based research, the current thinking of leading theorists and scholars is also included.
The “Natural Problem of Consciousness” is the problem of understanding why there are presently conscious beings at all. Given a non-reductive naturalist framework taking consciousness as an ontologically subjective biological phenomenon, how can we rationally explain the fact that the actual world has turned out to be one where there are presently living beings that can feel, rather than having developed as a zombie-world in which there would be no conscious experiences of any kind? This book introduces the Natural Problem by relating it to central problems in the philosophy of mind (metaphysical mind-body problem, Hard Problem of consciousness) and emphasizing the distinctive interest of its diachronic dimension. Ranging from philosophy to biology and neuroscience, it offers a thorough analysis aimed at better understanding what could explain why phenomenal consciousness has been preserved throughout evolution by natural selection. This is an original, engaging, and thought provoking philosophical study of a neglected but fundamental question regarding the nature and origin of consciousness.
Now available in three thematic volumes, the second edition of Moral Issues in Global Perspective is a collection of the newest and best articles on current moral issues by moral and political theorists from around the globe. Each volume seeks to challenge the standard approaches to morality and moral issues shaped by Western liberal theory and to extend the inquiry beyond the context of North America. Covering a broad range of issues and arguments, this collection includes critiques of traditional liberal accounts of rights, justice, and moral values, while raising questions about the treatment of disadvantaged groups within and across societies affected by globalization. Providing new perspectives on issues such as war and terrorism, reproduction, euthanasia, censorship, and the environment, each volume of Moral Issues in Global Perspective incorporates work by race, class, feminist, and disability theorists. Human Diversity and Equality, the second of the three volumes, examines issues of equality and difference and the effects, within and across borders, of kinds of discrimination on the basis of race, ethnicity, gender, disability, class, and sexual orientation. Nine essays are new, four of which were written especially for this volume. Moral Issues in Global Perspective is available in three separate volumes—Moral and Political Theory, Human Diversity and Equality, and Moral Issues.
This volume considers the ways in which educational research is being shaped by policy across the globe. Policy effects on research are increasingly influential, as policies in and beyond education drive the formation of a knowledge-based economy by supporting increased international competitiveness through more effective, evidence-based interventions in schooling, education and training systems. What consequences does this increased steering have for research in education? How do transnational agencies make their influence felt on educational research? How do national systems and traditions of educational research - and relations with policy - respond to these new pressures? What effects does it have on the quality of research and on the freedom of researchers to pursue their own agendas? The 2006 volume of the World Yearbook of Education explores these issues, focusing on three key themes: globalising policy and research in education steering education research in national contexts global-local politics of education research. The 2006 volume has a truly global reach, incorporating transnational policy perspectives from the OECD and the European Commission, alongside national cases from across the world in contrasting contexts that include North and South America, Canada, France, Singapore, China, Russia and New Zealand. The range of contributions reflect how pervasive these developments are, how much is new in this situation and to what extent evidence-based policy pressures on research in education build on past relationships between education and policy. This book considers the impact of the steering processes on the work and identities of individual researchers and considers how research can be organised to play a more active role in the politics of the knowledge economy and learning society.
The increased movement of people globally has changed the face of national and international schooling. Higher levels of mobility have resulted from both the willing movement of students and their families with a desire to create a better life, and the forced movement of refugee families travelling away from war, famine and other extreme circumstances. This book explores the idea that the complex connections created by the forces of globalisation have led to a diminishing difference between what were once described as international schools and national schools. By examining a selection of responses from students attending international schools in Brazil, the United Kingdom, France, Germany, the Philippines and Switzerland, the book discusses key issues surrounding identity and cosmopolitan senses of belonging. Chapters draw from current literature and recent qualitative research to highlight the concerns that students face within the international school community, including social, psychological, and academic difficulties. The interviews provide a rich and unique body of knowledge, demonstrating how perceptions of identity and belonging are changing, especially with affiliation to a national or a global identity. The notion that international students have become global citizens through their affiliation to a global rather than a national identity exhibits a changing and potentially irreversible trend. Global Identity in Multicultural and International Educational Contexts will be of key interest to researchers, academics and policy makers involved with international schooling and globalised education.