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Writing for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.
Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion is now an ever-present content driver. With retailers, brands and designers all in on the act, plus the emergence of citizen fashion coverage from the social media community, the volume of fashion journalism has risen beyond any predictions. While bloggers monetise their musings - indeed, create successful and influential fashion media and fashion product businesses - traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers and drive revenue from fashion advertising. Aimed at students on specialist fashion journalism courses or general/lifestyle journalism degrees, this guide will also appeal to untrained writers, including content creators, who want to add a professional approach to their fashion writing.
Acting as a comprehensive primer for the field of fashion writing, this book provides an accessible entry point for readers from diverse backgrounds, giving them a clear understanding of the intricacies of fashion writing, the outlets in which it appears, and the possibilities beyond the page. Fashion Writing: A Primer lays out a framework for various types of fashion writing (runway and trend reports, service pieces, features, and more), while offering students a solid foundation of fashion history, cultural touchstones, common fashion terminology, and contemporary issues affecting the fashion industry today. Featuring interviews with current fashion journalists, such as Robin Givhan, Sarah Mower, Charlie Porter, and Amanda Winnie Kabuiku, as well as annotated bibliographies centred on the themes of each chapter, this book delivers fashion writing essentials for anyone interested in the field. Readers will come away aware of the many influences on the fashion world, helping them establish credibility as a fashion writer. Covering both print and online outlets, this is a valuable text for students with an interest in fashion communication, journalism, and fashion media, as well as early career fashion professionals looking for a complete guide to the industry.
Fashion Writing and Criticism provides students with the tools to critique fashion with skill and style. Explaining the history and theory of criticism, this innovative text demonstrates how the tradition of criticism has developed and how this knowledge can be applied to fashion, enabling students to acquire the methods and proper vocabulary to be active critics themselves. Integrating history and theory, this innovative book explains the development of fashion writing, the theoretical basis on which it sits, and how it might be improved and applied. Through concise snapshot case studies, top international scholars McNeil and Miller analyse fashion excerpts in relation to philosophical ideas and situate them within historical contexts. Case studies include classic examples of fashion writing, such as Diana Vreeland at Harper's Bazaar and Richard Martin on Karl Lagerfeld, as well as contemporary examples such as Suzy Menkes and the blogger Tavi. Accessibly written, Fashion Writing and Criticism enables readers to understand, assess and make value judgments about the fascinating and changeable field of fashion. It is an invaluable text for students and researchers alike, studying fashion, journalism, history and media studies.
This collection surveys the key debates and issues that currently face fashion journalism, going beyond traditional print media to consider its multiple contexts and iterations in an ever-evolving post-digital media environment. Bringing together a diverse range of contributors, Insights on Fashion Journalism explores the characteristics, complexities, shifts and specificities of the field. The book is organized into three sections, mapping fashion journalism’s established and emerging practices and exploring its parameters from mainstream to marginal. Section One focuses on the complex relationships between those who practice fashion journalism, the fashion industry and the media context in which they operate; Section Two considers the ways in which fashion journalism responds to the socio-political and cultural contexts in which it is created, as well as the impact these contexts have on tone, content and style; and Section Three investigates how language is employed in different media. Approaching fashion journalism through a critically diverse lens, this collection is an asset for academics and students in the fields of fashion studies, journalism, communication, cultural studies and digital media.
BIG DISCOUNT - ONLY for this WEEKEND!!!!!!!!!!!!!!!!!!!!!!!!! You can, just by downloading this book! Inside this book you'll get: - High scoring model answers - The IELTS writing question types (clearly explained) - Suggested answer structure (which you can follow and use yourself) - Scoring criteria (how to write your answers to maximize your score) - Important tips you must know If you're sick of reading different IELTS preparation books, if you're tired of taking the IELTS several times and still not getting the score you want, then you must download this book! It will save you time and you'll quickly understand the differences between low scoring answers and high scoring answers. This book has been put together to guide IELTS students on how to best answer the writing questions. Along with sample answers, which the author has written herself, the book also shares important tips for helping you succeed! Are you still using rote memorization to recall ideas and vocabulary? Are you still leaving things until the last minute? Are you still finding IELTS Writing worrisome? This part is written by a current IELTS examiners. Having been an examiner for several years and having taught IELTS courses, they are familiar with the main problems students face when preparing to take the writing module. This part, with frequently-tested questions and model answers, will expose to you the testing pattern and how to reach the level of the model answers. Essay writing. This part will introduce you how to brainstorm, organize your points and write in response to the question. In addition, brainstorming diagrams will guide you to broaden your mind. There are more than 99 sample questions in this part.
Niche fashion magazines speak to a highly fashion literate readership and mix the codes of style magazines, glossy women's magazines and art catalogues. They are often produced and read by people engaged in the business of creating fashion taste. Through this business-to-business practice, the niche magazine genre is powerful in shaping the face of fashion. Based on unique analysis of niche fashion magazines and unprecedented access to the making of the respected Danish niche fashion magazine, DANSK, including interviews with its makers and its readers, this book unveils the behind-the-scenes of niche fashion magazines. It pays special attention to the symbolic and material cultures, as well as the values and meanings that are shared across magazine producers and their readers. It is a valuable contribution to the study and practice of fashion journalism, with appeal to students and readers of the increasingly popular high-end glossy magazines.