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Everything you need to know to sell your vision as a fashion designer.
The book takes the reader through all the major steps of fashion portfolio creation. It features the main components of the design process from the identification of inspiration sources and fashion trends research to conceptualization of a complete fashion collection. The topics covered include mood/fabric boards development, creation of original and innovative textiles as well as fashion silhouettes and garment details development through extensive research, quick design sketching, fabric manipulation, and draping experimentation. Great original designs and illustrations by the author as well as design sketch samples by established designers are provided throughout. There are samples of sketchbooks from professional and emerging fashion artists. The book provides some insight from established fashion and accessories designers on the highlights and challenges of the creative process. It is a great professional reference for techniques in the portfolio development. A beautiful but practical book that provides useful techniques and helps the reader get inside the mind of the designer.
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- PORTFOLIO FOR FASHION DESIGNERS brings together detailed information and step-by-step guidance for fashion design students seeking to prepare portfolios that represent their personality and creative vision, and showcase their strongest skills. Replete with examples of student work, it covers every topic related to fashion portfolio design and development. Coverage includes: time management, four groups planning, mood boards, fabric, rendering and figures, designing groups, flat templates, flats as a presentation layout, digital, resumes, and more. All of this text's key concepts and techniques are integrated through a complete portfolio example. 0132992884 / 9780132992886 Portfolio for Fashion Designers Plus MyFashionKit with Pearson eText -- Access Card Package Package consists of: 0132952998 / 9780132952996 MyFashionKit with Pearson eText -- Access Code -- for Portfolio for Fashion 0135020476 / 9780135020470 Portfolio for Fashion Designers
For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide students through conceptualization and assembly of a fashion design portfolio that will communicate their talents and vision as designers. The richly illustrated text helps students assemble their work and organize it into a compelling story of their artistic talents and market savvy. In the process, students learn to evaluate their skills and identify their interests so that they can focus on building collections for their chosen target markets. The author's fashion design portfolio system enables designers to tailor their portfolios for each client throughout their careers.
'Portfolio Presentation for Fashion Designers' provides designs, skill sets, and creativity, to get you that job. In new images throughout, the text shows examples of croquis books, spec and flat drawings, and visual research presentations from both fashion professionals and students. From concept through finished product, the book is an indispensable tool to help you prepare your career for the next chapter.
A5 size (148mm x 210mm, or 5-1/2" x 8"). 192 pages. Elastic band place holder. Ribbon bookmark. Acid-free/archival paper. Binding lies flat for ease of use. Inside back cover pocket. Create your own original designs with this sleek Fashion Sketchbook! Packed with fashion-proportional figures in varied poses, this journal will help bring your inspirations to life. The figures (called croquis from the French meaning to sketch, rough out, to crunch) will not show up when photocopied or scanned. From understated effects to outrageous accents, let this Fashion Sketchbook help you render your vision. There are also templates for shoes and hats in the back of the journal, plus helpful industry terms and descriptions, size equivalent information, measuring tips, descriptions of basic garments, and more.
Footwear design has become the new dream career, and this book is the first guide to show the key skills and tips behind the trade, for both budding designers and anyone interested in shoes. Since Christian Louboutin and Manolo Blahnik became household names, footwear design is now one of the most lucrative strands of any fashion brand. Aki Choklat explores the footwear design process, explaining the differences between the anatomy of the foot and the anatomy of a shoe, showing how one constrains the other, before moving onto the research and design development processes and the art of creating a complete collection. The all-important presentation is then discussed, including illustrative techniques, before the book ends with advice for those wishing to pursue a career in footwear design. Illustrated throughout with inspirational sketchbooks detailing the design process and specially commissioned images of cutting-edge shoe design, the book also contains case studies featuring an array of international shoe designers.
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Fashion Designer is structured in line with fashion courses globally and designed as a self-learning program. It is an invaluable textbook for fashion students and aspiring designers.
Designing a final degree collection is a fashion student’s first chance to approach the reality of the industry. This handbook provides a step-by-step guide to creating this collection, with each chapter exploring a different stage of the project: from understanding the brief and identifying the market to research, development and sampling, through to garment design, range planning, and styling and presentation. Richly illustrated with 350 colour photographs, the book builds on the skills learnt by students during their degree course and throughout the creation of their capsule collection. The accompanying case studies, featuring inspirational work by fashion students from 18 top fashion schools around the world, illustrate every stage of the process and showcase new talent. The book will be accompanied by a CD containing 15 additional student case studies.