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Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually led book contains a global selection of the best graphic design studios' work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world's leading design studios. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.
This collection sets out to identify and reveal the connections between fashion design and graphic design, illustrating how fashion draws on the power of graphics. From street wear to ready-to-wear to couture, examples run the gamut of international styles.
This practical guide explains the ins and outs of designing patterns while the included CD features templates for experimentation by beginners and professionals alike.
Today's fashion brands are relying more and more on packaging and presentation: the brand image is often more important than the product itself. This book explores the graphic imagery and packaging that make fashion sell, putting the spotlight on the graphic designers and art directors who create the brand image -- from the labels inside clothes to the swing tags and shopping bags. At the heart of the book are 25 case studies which investigate the creation of individual fashion brands with analysis of the graphics, from the typography to the colour choices, as well as show invitations, the website, fragrance and cosmetic images. Each case study will examine closely the working realtionships between the fashion and graphic designer. Art directors/fashion labels featured include Fabien Baron's work with Burberry and Armani; Alan Aboud and Paul Smith; Michael Nash and Alexander McQueen/ John Galliano; as well as the in-house graphic teams of Dolce & Gabbana, Stella Mc Cartney, IIssey Miyake, Yohji Yamamoto and Comme des Garçons.
As the second volume to Fashion Brand Graphics (978-4-89444-612-0 published in 2007), this book presents up-to-the-minute promotional tools used for Japan's high-fashion brands. Focusing mainly on female fashion in Tokyo, this book will introduce visual tactics used in daily sales promotions as well as in seasonal merchandising used by Japan's most accomplished designers.
FASHION & SOCIETY. Fashion is the embodiment of good taste and individuality. For the time being, fashion industry is so prosperous that there are countless fashion brands dazzling people's eyes. In addition to high production quality, a fashion brand also needs to make use eye-catching graphics to promote it and to provide visual support that lets it stand out among a fiercely competitive crowd. The right fashion graphics and advertising campaign are unquestionably a key ingredient in helping a fashion brand achieve success. "Fashion Exposed" covers the whole spectrum of fashion graphics, from advertising campaigns and fashion photography to promotional graphics such as fashion catalogues, fashion-show invitation cards, and label and tag designs. In celebrating the successful experiences of fashion brand, "Fashion Exposed" explores the diversity of their uniqueness and personality. Colour photographs.
The ultimate guide to drawing fashion flats. Beginners will be drawing flats like a pro in no time. Professional users will find a wealth of tips and tricks to increase productivity. Learn to: Master the pen tool; Draw technical flats with ease; Organize layers for quick and easy editing; Create custom brush and symbol libraries; Design seamless patterns; Generate multiple color ways fast. A great companion text for Illustrator for Fashion Design: Drawing Flats at Lynda.com
Between 2000-2008 India's economic and political ascendancy were charted in the worlds press. This period of dynamism ushered in an increased sense of confidence, aspiration and pride in being Indian. This book is about the response of the design community to India's changing environment. It focuses on fashion, graphic and interior design as metaphors of the complex networks that constitute globalisation within key metropolitan centres of India. Examined within the context of their production and consumption, and through their economic, social, political and cultural underpinnings, a picture emerges which conveys how designers grapple with issues of identity and globalisation, nationhood and modernity, ethics and commerce.
This captivating book reproduces arguably the most extraordinary primary source documents in fashion history. Providing a revealing window onto the Renaissance, they chronicle how style-conscious accountant Matthäus Schwarz and his son Veit Konrad experienced life through clothes, and climbed the social ladder through fastidious management of self-image. These bourgeois dandies' agenda resonates as powerfully today as it did in the sixteenth century: one has to dress to impress, and dress to impress they did. The Schwarzes recorded their sartorial triumphs as well as failures in life in a series of portraits by illuminists over 60 years, which have been comprehensively reproduced in full color for the first time. These exquisite illustrations are accompanied by the Schwarzes' fashion-focussed yet at times deeply personal captions, which render the pair the world's first fashion bloggers and pioneers of everyday portraiture. The First Book of Fashion demonstrates how dress – seemingly both ephemeral and trivial – is a potent tool in the right hands. Beyond this, it colorfully recaptures the experience of Renaissance life and reveals the importance of clothing to the aesthetics and every day culture of the period. Historians Ulinka Rublack's and Maria Hayward's insightful commentaries create an unparalleled portrait of sixteenth-century dress that is both strikingly modern and thorough in its description of a true Renaissance fashionista's wardrobe. This first English translation also includes a bespoke pattern by TONY award-winning costume designer and dress historian Jenny Tiramani, from which readers can recreate one of Schwarz's most elaborate and politically significant outfits.
Since this book first published in 2006, the field of information visualization has changed dramatically. First, information visualization has exploded online and on other digital platforms. Second, information graphics reporting has encompassed nearly every sector of communication and business. Visual reporting skills are not only relevant in traditional news environments, but many other professions as well. This edition seeks to address these changes by providing learners with a cross-platform, cross-industry approach to instruction. It will include a robust, dynamic website complete with regularly updated examples of print, online, and broadcast graphics, as well as useful tutorials and exercises. This book covers everything you need to know about reporting with graphics; information visualization and graphic design from a journalistic perspective. A companion website includes regularly updated examples of print, online, and broadcast graphics, as well as tutorials and exercises. Chapters include relevant case studies and conclude with essays from experts. When appropriate, resource files for exercises (such as Illustrator templates, images, and/or other visual reference material) will also be provided on the companion website. thegraphicsreporter.com