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The Fundamentals of Fashion Design discusses how a collection is formed, who it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents. The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice.
This concise book, with more than 300 photos of pleated high-fashion creations and practical diagrams to follow, offers the basics needed to understand and use fabric pleating successfully. A foreword by Jack Sauma, founder of Mood Designer Fabrics, reminds us of how essential pleating is to the design world. Throughout, step by step explanations show you how, by understanding the types of pleats and their requirements in terms of fabrics, grain, bias, and other factors, you can improve your designs' creation process, budget planning, and "wow" factor. Authors Leon and George Kalajian are the father-and-son team heading New York's preeminent Tom's Sons International Pleating. While their firm caters to couture evening wear and runway fashion, the concepts and definitions they clearly explain in this book will allow everyone to properly execute and communicate designs to others in the industry. This is an essential reference for designers, seamstresses, pattern makers, costumers, factory owners, students, and everyone involved in fashion.
The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
Fashion Design, Referenced is a comprehensive guide through the art and industry of fashion design, richly illustrated with over 1,000 photographs and drawings. Within the framework of four central categories, Fashion Design, Referenced examines the many interwoven elements that form the tapestry of fashion. “Fundamentals” provides an overview of the essential structure of the fashion profession (its organization, specializations, and centers) and looks at shifts in style over time and in ever-faster cycles going forward. “Principles” introduces the steps in creating a collection, from design to production, and explores directions suggested by sustainability and technology. “Dissemination” charts the many avenues by which fashion reaches its audience, whether on the catwalk or in the store, in print or online, in the museum or on the street. “Practice” gathers and appraises the work of the most influential and innovative fashion designers of the twentieth and twenty-first centuries. From its first question—What is fashion design?—to its last—What does the future hold?—Fashion Design, Referenced chronicles the scope of ideas, inspirations, and expressions that define fashion culture. Visit the Fashion Design, Referenced Facebook page and become a fan at http://www.facebook.com/FashionDesignReferenced!
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
The must-have book for anyone thinking about a life in fashion. Fashion designer, red carpet expert and educator Nick Verreos provides an insightful view into how to harness your passion for fashion and translate it into a successful career. With over 20 years of experience in the industry and an extensive knowledge in teaching fashion, Nick has amassed a lifetime of "Tips & Tricks" to help the reader navigate this world. A Passion For Fashion will help young fashionistas maximize their time at design school, as well as prepare them for a life in the industry—and even shares advice on how readers can start their own business. Along the way, you'll find out how Nick's Mantras of "No Should've, Would've, Could've" and "Get The Coffee" can guide you along the path of success. Nick will even dish on his time on Project Runway and share all the lessons he learned from his time on reality TV. If you are thinking of studying fashion, becoming a fashion designer or working in the industry, this book will soon become your indispensable guide to life in fashion. Includes design sketches and photos from the author's personal collection.
Wonderful reviews and word-of-mouth helped make the hardcover edition of this title--a unique celebration of African-American male fashion and style--a best-seller. Essence called it "a testament to the creative spirit of Black men . . . filled with striking photographs of Black legends and insightful essays about the historical context of their apparel." With sleek photographs and a host of celebrity interviews, the special value hardcover edition captures the elegance of Nat King Cole, comfort of Bill Cosby, hip-hop style of LL Cool J, and sex appeal of Denzel Washington. Expert advice rounds out the "history of fabulous sartorial style" (Essence), showing readers how to accomplish the same looks on their own. This is a must-have for Black men--and the women who love them.
The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection. This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand. Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm. FEATURED INTERVIEWS Mårten Andreasson, & Other Stories Alan Humphrey Bennett, Paul Smith Kristin Forss, Marni Barry Grainger, Timberland Louise Gray Peter Jensen Gahee Lim Winni Lok Michele Manz, Current/Elliott Chantal Williams, Old Navy
Pattern Design: Fundamentals is an ideal book for beginners to the field of fashion design as well as self-guided learners. Pattern Design: Fundamentals covers the basics of pattern making, terminology and drafting concepts. This book is different than all other drafting books of its kind. This drafting book combines knowledge of drafting with sewing and construction. The best way to understand how patterns are drafted is to understand how the drafts are constructed, why certain pattern markings are used and in what order a pattern should be constructed. Understanding the construction, solidifies one’s drafting knowledge, connecting the dots of two-dimensional drafting to the three-dimensional finished garment. Pattern Design was developed by designer and educator Jennifer Lynne Matthews-Fairbanks. Fairbanks years of instructing at the Fashion Institute of Design and Merchandising coupled with her years running her own design and sewing studio, make for the ideal combination of teaching to the visual and self-guided learner. Chapters 1 and 2 introduce you to the tools, terms and pattern markings, including fabrics used, grainlines of patterns and the grain of a fabric. You will create a simple pattern with all appropriate markings from an unaltered sloper and learn each part of all slopers used throughout the book. In the first section, “Shape,” Pattern Design walks you through manipulating darts with the pivot and slash and spread methods, creating pleats, tucks and gathers. Each chapter details the basics of construction in order to complete each exercise fully and utilizes several different slopers to show how each concept can be translated to different garment types. Section two, “Line,” covers style lines (also called seam lines) and combines style lines with design elements from the “Shape” section. The third section, “Details,” includes beginner design detail concepts such as pockets, extensions, collars and banding. Pocket exercises include patch pockets, in-seam pockets and inset pockets. Extensions for buttons and placket for blouses are also demonstrated. The banding chapter covers simple waistbands and sleeve cuffs. The forth and final section covers “Finishes.” Finishes include facings, zipper insertion and basic hemming. Pattern Design: Fundamentals covers the material that most fashion design students learn in their first year of schooling. The book is an ideal guide for self-learners or for classroom instruction.