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This text tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public.
Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows products from design concept through to consumer purchase. This complete coverage includes a complete description of global influences on the entire fashion industry.
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
From journalist, fashionista, and clothing resale expert Elizabeth L. Cline, “the Michael Pollan of fashion,”* comes the definitive guide to building an ethical, sustainable wardrobe you'll love. Clothing is one of the most personal expressions of who we are. In her landmark investigation Overdressed: The Shockingly High Cost of Cheap Fashion, Elizabeth L. Cline first revealed fast fashion’s hidden toll on the environment, garment workers, and even our own satisfaction with our clothes. The Conscious Closet shows exactly what we can do about it. Whether your goal is to build an effortless capsule wardrobe, keep up with trends without harming the environment, buy better quality, seek out ethical brands, or all of the above, The Conscious Closet is packed with the vital tools you need. Elizabeth delves into fresh research on fashion’s impacts and shows how we can leverage our everyday fashion choices to change the world through style. Inspired by her own revelatory journey getting off the fast-fashion treadmill, Elizabeth shares exactly how to build a more ethical wardrobe, starting with a mindful closet clean-out and donating, swapping, or selling the clothes you don't love to make way for the closet of your dreams. The Conscious Closet is not just a style guide. It is a call to action to transform one of the most polluting industries on earth—fashion—into a force for good. Readers will learn where our clothes are made and how they’re made, before connecting to a global and impassioned community of stylish fashion revolutionaries. In The Conscious Closet, Elizabeth shows us how we can start to truly love and understand our clothes again—without sacrificing the environment, our morals, or our style in the process. *Michelle Goldberg, Newsweek/The Daily Beast
"The slogan of the store—“unruffled, unveiled, unstoppable women”—is a perfect descriptor for the tenacious religious feminists who here pursue the American Dream. " -Publishers Weekly The American Dream thrives in 1912 New York City Annie Wood, the housemaid-turned-pattern designer in The Pattern Artist, jumps at the chance to design her own clothing line when a wealthy New York couple offers to finance her endeavor. Joining the project is Annie’s new husband, Sean Culver, her best friend at Butterick, Maude Nascato, and a mother figure, Edna Holmquist. Annie and her colleagues give up their careers, risking everything to follow a shared passion: clothes that are both fashionable and functional for modern, busy women in 1912. Personal and financial setbacks test old relationships and new romances while threatening to keep the business from ever selling a single dress. No one said it would be easy. But the promise of the American Dream holds a deep hope for those who work hard, trust God, and never give up.
A comprehensive text on how to develop, market, and sell your own product lines as independent labels or brands.
"This text provides a step-by-step approach to drawing the fashion figure, garment, details and the various techniques used to render fashion illustration"--