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This Fare Revenue Interactive Electronic Workbook (Fare RevIEW) programming structure allows for adding modules to the basic programs as transit system needs warrant. The objective is to provide urban transit officials with a tool to internally evaluate the fare revenue control measures. It is also intended to present general recommendations, suggestions and indicate where potential areas of exposure are within the system.
This work reconstructs the history of fare policy in the European passenger railway industry and integrates behavioural pricing theory into an agent-based simulation model for railway revenue management. The model is employed to conduct artificial experiments on fare innovations. It represents supply and demand on a transport market including car traffic and is calibrated with empirical data of an incumbent European railway. The model uses a combination of marketing concepts, dynamics in time and social interaction of consumers to analyse revenue effects of different pricing options. This book provides insights for readers interested in the commercial aspects of transportation history. Furthermore, it is directed at researchers interested in pricing theory and the simulation method. It is also a rich source of information for practitioners in the revenue management branches of transport enterprises.
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