Download Free Family Vacation Decision Making Book in PDF and EPUB Free Download. You can read online Family Vacation Decision Making and write the review.

This cutting-edge international book brings together leading experts? latest research in the field of family tourism by adding to its underdeveloped knowledge base. Family Tourism: Multidisciplinary Perspectives underlines the infancy of academic family tourism research that belies its market importance and directs towards future implications and theoretical debates about the place of families within tourism.
The focus of this book is on holiday planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. The first three chapters deal with the basics, including an overview of decision-making paradigms and variables (chapter 1), a critical review of existing tourist behaviour models (chapter 2) and a description of the methods that may be used for studying holiday decision making (chapter 3). The chapters that follow relate the findings of an in-depth qualitative and interpretative study that followed the decision making process of 25 Belgian households during a whole year. Chapter 4 discusses the context in which holiday decisions are made. In the next two chapters, the focus is on the decision-making process in itself both at the generic and holiday levels (chapter 5) and at the destination level (chapter 6). Post-experience processes are investigated in chapter 7, whereas group processes are the particular focus of chapter 8. Chapter 9 presents the integrative and conclusive part of the book where a new typology of holidaymakers is proposed. The book has a subject index.
The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. It discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context.
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising