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"A hilarious and helpful insider's guide to launching a successful writing career in Hollywood. . . . The only compass readers will ever need to navigate the treacherous waters of filmmaking"--("Kirkus Reviews," starred review).
If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.
A timeless classic of economic theory that remains fascinating and pertinent today, this is Frank Knight's famous explanation of why perfect competition cannot eliminate profits, the important differences between "risk" and "uncertainty," and the vital role of the entrepreneur in profitmaking. Based on Knight's PhD dissertation, this 1921 work, balancing theory with fact to come to stunning insights, is a distinct pleasure to read. FRANK H. KNIGHT (1885-1972) is considered by some the greatest American scholar of economics of the 20th century. An economics professor at the University of Chicago from 1927 until 1955, he was one of the founders of the Chicago school of economics, which influenced Milton Friedman and George Stigler.
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
In predicting the major stock, bond, commodity, and foreign exchange markets around the world, nothing is more important than to anticipate the actions of the Federal Reserve System's Federal Open Market Committee (FOMC), which sets the course of monetary policy in the United States. By controlling the key interest rate in the money markets and other monetary variables, the FOMC has an enormous impact on the global economy and financial markets.Watching the Fed closely are not only Wall Street's economists and investment strategists but also reporters and commentators at the major financial news organizations. In fact, anyone involved in investment matters and business activities anywhere in the world needs to watch the Fed, because its policies have powerful impacts not only on the US economy but also on the global economy.For participants in the financial markets, anticipating a policy change by the Fed and positioning an investment portfolio or speculative trade accordingly can result in big gains. Conversely, failing to anticipate a move by the Fed can result in big losses or missed opportunities for gains.In this unique primer, Dr. Edward Yardeni, one of the world's most experienced and widely followed "Fed watchers," helps investors to understand the FOMC's decision-making process, anticipate its moves, and profit from those insights.
Offers instructions or "recipes" for creating new family rituals or traditions, in categories such as "holidays," "family festivities and ceremonies," and "rites of passage."
Hobby Farms Beef Cattle: Keeping a Small-Scale Herd for Pleasure and Profit, written by Ann Larkin Hansen, serves as an excellent introduction to raising cows for food or simply to graze while mowing and fertilizing the pasture. This colorful guide offers experienced hobby farmers and beginners all of the essential information necessary to purchase and maintain a small herd of beef cattle. While managing her own hobby farm in Wisconsin, Hansen shares her expertise in all things farm and has authored numerous books such as Making Hay, The Organic Farming Manual, and Finding Good Farmland. In this comprehensive book, Hansen corrals the hobby farmer into the world of cowboys and cowgirls: she begins, “Beef cattle are as much at home on the hobby farm as they are on the range.” This colorful primer begins with the basics, from biological traits and breeds to behavior and life cycle, and describes exactly what’s required for a hobby farmer to maintain a herd of cattle—the four F’s—fencing, feed, fields, and facilities. Given the expense involved in the purchase and maintenance of beef cattle, all hobby farmers will welcome Hansen’s sound and sensible advice on buying the right cattle, whether steer calves for meat or breeding stock for building up a herd. The buying chapter helps farmers focus on what to look for when selecting cattle; how cows, heifers, and bulls are priced; where to purchase; and how to get cattle to your farm. The feeding and nutrition of cattle is a complicated topic, and Hansen breaks it down into the three basic components that every keeper needs to understand: pasture, hay, and grain. With directness and clarity, she explains the ins and outs of grazing, selecting ideal foodstuffs, using salt and minerals, and maintaining good weight on the herd. The reader can rely on her expert advice to learn the fundamentals of handling cattle, including herding, loading, and transporting cattle, as well as keeping beef cattle healthy through preventive methods, vaccinations, parasite control and veterinary assistance. For hobby farmers planning to breed their livestock, Beef Cattle includes a chapter on pairing cows and heifers, the actual breeding, artificial insemination, the care of pregnant cows, calving, caring for the young, and weaning calves. The final chapter of the book “Marketing and Processing Your Cattle” is geared toward hobby farmers looking to get beef processed, grade meat, and sell the final product. Sidebars of fun trivia, stories from farmers, and useful advice appear throughout the handbook. A glossary of over 100 terms; an appendix of health issues; a resource section of useful websites, books, and periodicals; and a detailed index complete the book.
NEW YORK TIMES BESTSELLER • WINNER OF THE PULITZER PRIZE • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • One of the most acclaimed books of our time, this modern classic “has set a new standard for reporting on poverty” (Barbara Ehrenreich, The New York Times Book Review). In Evicted, Princeton sociologist and MacArthur “Genius” Matthew Desmond follows eight families in Milwaukee as they each struggle to keep a roof over their heads. Hailed as “wrenching and revelatory” (The Nation), “vivid and unsettling” (New York Review of Books), Evicted transforms our understanding of poverty and economic exploitation while providing fresh ideas for solving one of twenty-first-century America’s most devastating problems. Its unforgettable scenes of hope and loss remind us of the centrality of home, without which nothing else is possible. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY President Barack Obama • The New York Times Book Review • The Boston Globe • The Washington Post • NPR • Entertainment Weekly • The New Yorker • Bloomberg • Esquire • BuzzFeed • Fortune • San Francisco Chronicle • Milwaukee Journal Sentinel • St. Louis Post-Dispatch • Politico • The Week • Chicago Public Library • BookPage • Kirkus Reviews • Library Journal • Publishers Weekly • Booklist • Shelf Awareness WINNER OF: The National Book Critics Circle Award for Nonfiction • The PEN/John Kenneth Galbraith Award for Nonfiction • The Andrew Carnegie Medal for Excellence in Nonfiction • The Hillman Prize for Book Journalism • The PEN/New England Award • The Chicago Tribune Heartland Prize FINALIST FOR THE LOS ANGELES TIMES BOOK PRIZE AND THE KIRKUS PRIZE “Evicted stands among the very best of the social justice books.”—Ann Patchett, author of Bel Canto and Commonwealth “Gripping and moving—tragic, too.”—Jesmyn Ward, author of Salvage the Bones “Evicted is that rare work that has something genuinely new to say about poverty.”—San Francisco Chronicle
National Book Award Finalist • Here is the unforgettable story of the Binewskis, a circus-geek family whose matriarch and patriarch have bred their own exhibit of human oddities—with the help of amphetamines, arsenic, and radioisotopes. One of The Atlantic’s Great American Novels of the Past 100 Years Their offspring include Arturo the Aquaboy, who has flippers for limbs and a megalomaniac ambition worthy of Genghis Khan . . . Iphy and Elly, the lissome Siamese twins . . . albino hunchback Oly, and the outwardly normal Chick, whose mysterious gifts make him the family’s most precious—and dangerous—asset. As the Binewskis take their act across the backwaters of the U.S., inspiring fanatical devotion and murderous revulsion; as its members conduct their own Machiavellian version of sibling rivalry, Geek Love throws its sulfurous light on our notions of the freakish and the normal, the beautiful and the ugly, the holy and the obscene. Family values will never be the same.