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In 1936, Texas commemorated the 100th anniversary of its independence from Mexico with a series of statewide celebrations. A central exposition was proposed, with four cities waging a sometimes bitter campaign to secure the rights to stage this auspicious event. At stake for the host city was unparalleled national exposure and a strong economic boost in the midst of the Great Depression. Using the existing grounds and buildings at Fair Park as the basis of its bid, Dallas outhustled and outspent its competitors to be designated as the host city of the 1936 Texas Centennial Exposition. The fair was planned by chief architect George Dahl with legions of talented designers and artists who collaborated to produce one of the great American world's fairs of the 1930s. In addition to the centennial celebration, 1936 marked the 50th anniversary of Fair Park as the site of the great State Fair of Texas. Many of the exhibition structures, livestock barns, and sports and performance venues built for the fair over the previous 50 years were incorporated into the new layout and design of the exposition. The architectural style that was applied to the old and new buildings at Fair Park was described as "Texanic," a combination of Texas iconography and classical motifs with the more spare, streamlined regimen of the moderne style. The result was a revelation to the millions of visitors that attended the Texas Centennial Exposition in 1936.
Fair Park Deco is a fascinating tour of the 1936 Texas Centennial Exposition. Like every American exposition in the 1930s, it began in economic depression. Although its economy had been buoyed by major oil discoveries in the early '30s, Texas agriculture was hard hit by the Great Depression. By the middle of the decade, state officials had set their sights on a great centennial celebration to help stimulate the economy and attract tourist dollars. "If during the next six months the people of the state could become filled with the idea of holding a big celebration on the one hundredth anniversary of the establishment of Texas independence," the state's centennial commission speculated in July, 1934, "it would have the effect of creating a general forward-looking spirit through the state. It would be more stimulating than anything we can think of, and this effect would be immediate." This book focuses specifically on the Art Deco art and architecture of Fair Park--the public spaces, buildings, sculptures and murals that were designed for the 1936 exposition. Most of the chapters in the book represent different areas of Fair Park, with buildings and artwork effectively arranged in the same order that a visitor to the Texas Centennial Exposition might have seen them. The art and architecture are featured in original photography by Jim Parsons and David Bush as well as in historic photographs. Fair Park is one of the finest collections of Deco architecture in the country, but it is so much more: the embodiment of Texan swagger, it is a testament to the Texanic task of creating a dazzling spectacle in the darkest days of the Depression.
In the years between the Civil War and World War I, a raw and vibrant city was forged out of the Texas blackland prairie by Eastern promoters and local opportunists; a city of opulent Victorian Gothic mansions, of elaborate cast-iron commercial emporiums, and of sharecropper shanties where the poor struggled to survive. This city, its monuments and ideology, have today almost totally vanished, replaced by a modern metropolis of reflective glass and abstractionist concrete.????Dallas Rediscovered examines this city in all its turn of the century splendor through hundreds of period photographs expertly reproduced by a duotone printing process, complemented by a lively and informative text.
Series statement taken from publisher's website.
Includes some separate vols. for special sessions.