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EZ SEO is a step-by-step search engine optimization guide written specifically for small business owners. This book is a MUST HAVE for every small business owner who wants to achieve the highest ranking of page 1 on Google in their local area. This book gives easy, non-technical, step-by-step instructions on how to achieve this goal. The easy steps in EZ SEO are not hard and show you secrets to getting high rankings and on page 1 of Google without spending thousands of dollars to get there. These easy strategies will help every small business optimize and dominate the world's leading search engine for only the cost of your time. EZ SEO details the techniques, tips and secrets for localized search engine optimization to make your company's website appealing to search engines. Other books on the market are technical books and go into too much detail about 'how' search engines work. EZ SEO tells you 'what' you need to do using a non-technical approach to optimize your website in easy terms so you can do it yourself. It's cheaper and easier than you think to generate traffic to your website for FREE. Learn how to dominate Google for FREE and send your sales soaring!
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
With over 6 billion annual searches on Google alone, the ranking of a business website in the returned results of search engines can make the difference between a dead website or one that is vibrant and alive, buzzing with activity and profitability. Implementing SEO strategy into an online business operation today is not only wise, but an absolutely crucial factor in effective Internet marketing. Those who take the time and effort to use proper SEO tactics in planning and managing their website will reap the rewards of more quality website traffic, an expanded customer base, and overall increased profitability. Another highly significant aspect of correctly implemented SEO as a marketing tool is that it not only results in high quality visitors that will turn into customers, but that all of this is FREE. Imagine that: an unlimited resource of free advertising that allows you to compete against large corporations and wealthy business operations without even spending a dime. If you have not done so already, it's time to learn about SEO and put it to work for your business. We would like to assist you with understanding everything you need to know about SEO and how to make it work for your business. This includes providing you with powerful strategies that will elevate your website to the top search results for keywords relevant to your products and/or services. SEO Made Easy offers all of this and much more. This eBook will teach you exactly what your must do to become search engine friendly so that you get noticed with a higher rank. In addition, the valuable knowledge you will learn from SEO Made Easy will result in not only more traffic, but an increase in both brand awareness and sales due to the high quality of those visitors. This enlightening book also focuses on proven SEO methodology with tips and strategies from the professionals to make sure you are relying upon the greatest expertise. Let us teach you how you can start making a difference by transforming your existing website into one that gets noticed so that it is read like a bestseller!
SEO (Search Engine Optimization) nowadays has become a most important part of Internet Marketing in the World to ensure that your own website is easily found by most used Google search result, and it will improve your rankings by indexing your website on search result. To appear as high on the listing as you can, resulting in a steady of that flow of FREE traffic for your websites. Just continuously improving your website rankings in search can be made possible by organically performing some simple correction to your website pages to make them more SEO friendly. Here I have put together a SEO is Easy book, your websites will need to rank well in any search engine results. The following Search Engine Optimization tips are very simple but here most effective techniques that can be used to improve website SEO rankings to Gain Ultimate traffic.
This book tells the latest in search engine optimization. It also provides step by step instructions to help you choose your keywords, apply those keywords, configure your website, submit your website, and step by step instructions on what you need to do on the Internet to market your website to the search engines.
The aim of this SEO book is to help those that wish to create an online presence, or start trading on the Internet, or even those with an established website, but lack the internet marketing resources usually only available to larger businesses and organizations. With over 20 years experience, much of which directly connected to the creation, setting-up and marketing of websites and Internet related businesses,. our desire, via the EZ Website Promotion series of SEO books, is to pass on the required knowledge to create a successful online business themselves, without the need for our readers to spend the next five years studying at college to learn new skills by providing easy to read step-by-step guides that will help you navigate the immense world of Internet marketing and be successful online. Topics covered in DIY SEO & Internet Marketing Guide, presented in an easy to understand format to suit professionals and beginners alike, include; CREATE A SUCCESSFUL ONLINE BUSINESS CREATING A WEBSITE KEYWORD RESEARCH FREE & PAID INTERNET MARKETING WEB PAGE SEO MADE EASY VIDEO OPTIMIZATION SOCIAL MEDIA MARKETING OFF-PAGE OPTIMIZATION ADVANCED OPTIMIZATION TIPS OVERALL WEBSITE OPTIMIZATION SEO MARKETING IN THE FUTURE TOP 10 SEO TIPS SEO GLOSSARY OF TERMS Packed with time saving, and money making, SEO tips and tricks to help YOU achieve internet success for yourself or your business.
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.
The book will cover the introduction to the Topic and can be used as a very useful study material for those who want to learn the topic in brief via a short and complete book. Thought-provoking and accessible in approach, this updated and expanded second edition of the * provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts.
"SEO Made Easy" is a comprehensive, step-by-step guide designed for individuals seeking a deep understanding of the intricate workings of search engines. This book sheds light on the crucial concept that SEO is not just about impressing your digital audience but also about winning favor with search engines. It emphasizes that SEO is a two-way game, where you must create content that resonates with your audience while also satisfying the algorithms of search engines. Additionally, the book underscores the importance of establishing effective content distribution channels on social media, making it a holistic resource for digital marketers and website owners. The journey within "SEO Made Easy" commences with an exploration of the historical backdrop of SEO. It tells the story of the evolution of search engines and how Google revolutionized the field by developing a robust search engine. In this book, you will discover that with the proliferation of websites, SEO emerged as a formidable challenge, setting the stage for the comprehensive Search Engine Optimization strategies discussed in the book. One of the standout features of "SEO Made Easy" is its focus on practical tools and techniques. The book provides valuable insights into on-page SEO, off-page SEO, and technical SEO, equipping readers with the knowledge and tools needed to enhance their website's visibility. It also delves into the effective usage of On-Page SEO tools such as Yoast and RankMath, as well as Off-Page SEO tools like SEMrush and Ahrefs. The book offers guidance on selecting the right keywords, optimizing meta tags, and crafting compelling content that resonates with both human audiences and search engine algorithms. It also provides a comprehensive understanding of technical SEO aspects, such as image optimization and the use of quality plugins. Furthermore, "SEO Made Easy" keeps pace with technological advancements by introducing readers to the world of AI tools. It explores how tools like ChatGPT and Google BARD can be effectively leveraged for SEO purposes, demonstrating the importance of staying at the forefront of digital innovation. In a rapidly evolving digital landscape, "SEO Made Easy" serves as an invaluable resource for anyone aiming to not only understand the complexities of search engine optimization but also excel in the ever-competitive online arena. Whether you're a seasoned digital marketer or a novice looking to grasp the essentials, this book equips you with the knowledge and tools to thrive in the dynamic world of SEO.