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This issue of New Directions for Evaluation focuses on evaluation in complex organizations. The themes that are examined?the mainstreaming of evaluation within organizations, the growth of evaluation capacity, and the use of evaluation to promote organizational learning?are relevant for evaluators who operate in environments marked by multiple organizational levels, varied funding streams, divergent purposes for evaluative information, and numerous stakeholders and organizational partners. The national Cooperative Extension System serves as a recurring case study that links the topics together. Cooperative Extension is a system of institutions that includes every state's land-grant universities, the U.S. Department of Agriculture, and local country governments. The linkages across professional communities and distinct institutions create a highly complex environment, presenting numerous challenges for evaluators working with community-based programs. Extension's experiences contribute to a rapidly evolving knowledge base about effective evaluation practice across a variety of organizational settings. This is the 120th volume of the Jossey-Bass quarterly thematic journal New Directions for Evaluation, an official publication of the American Evaluation Association. The journal publishes empirical, methodological, and theoretical works on all aspects of evaluation. Each issue is devoted to a single topic, with contributions solicited, organized, reviewed, and edited by a guest editor or editors. Issues may take any of several forms, such as a series of related chapters, a debate, or a long article followed by brief critical commentaries.
The Cooperative Extension Service, a publicly supported educational agency, is continually struggling to define its proper function and purpose in our changing society. Should its mission be broadly based or narrowly focused? Should staff members be generalists or specialists? Should its clients be primarily rural or urban, farm or nonfarm? What role should Extension play in the information networks of the twenty-first century? Professors Warner and Christenson take a broad look at these and other questions concerning where the Extension Service has been, how well it is doing, and where it ought to go. Theirs is, first, the only comprehensive national survey that looks at the total Extension organization rather than at just one program area. Second, it expresses the viewpoint of Extension clients and the public, rather than that of the organization's staff; and third, it combines outside survey information with data recorded in the Extension Management Information System (EMIS) and other routine agency reports. The authors evaluate, among other things, the extent of public awareness of the agency and its four major program areas (agriculture, home economics, 4-H, and community development), determine the users and nonusers of the programs and the accessibility of programs to the general population, identify the level of satisfaction with existing programs, and outline priorities and policy issues for the future.