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Transform your brand and social media content with Adobe Express' limitless creative templates and assets to craft graphics that make your content stand out with the help of this part-color guide Key Features Captivate and convert with compelling videos that tell your brand story, driving traffic to your website and store Build beautiful and engaging content with Adobe Express either from your browser or mobile phone Work through guided projects that take you from start to finish with step-by-step support Book DescriptionWorking with graphics can be daunting, especially if you don’t have a background in graphic design, but with Adobe Express, you can create stunning content without prior experience. This book will show you how you can choose from thousands of beautiful templates, customize them to your brand, and watch your visuals come to life. This book is your ultimate guide to Adobe Express, covering every function, from formatting typography to animating your graphics. With practical exercises, you’ll be able to put your newfound knowledge into action and start creating right away. You’ll learn the art of crafting stunning social media graphics, thumb-stopping animations, beautiful landing pages, and captivating videos. Whether you prefer the browser or mobile experience, Adobe Express provides the flexibility to create beautiful content seamlessly. Learning new skills and applying them has never been easier, as each chapter equips you to accomplish remarkable feats. By the end of this book, you’ll have mastered Adobe Express for elevating your online presence.What you will learn Learn how to create stunning social media graphics without having any prior design skills Repurpose graphic content and convert them to animations Create a beautiful responsive web page or marketing splash page, without coding knowledge Create once and repurpose the content in different aspect ratios for all the social media platforms Repurpose video for various social media uses and adhere to the aspect ratios for each platform Create compelling eye-catching content for your audience to engage with Create a landing page to collect leads Who this book is for If you’re a marketer, content creator, budding designer, or entrepreneur looking to elevate your brand through stunning visuals and compelling content, you know that designing professional-grade graphics, web pages, and videos can be a daunting task, especially if you lack experience with graphic design software. This book will show you how you can unlock the full potential of Adobe Express to create visuals for any platform or medium, even if you're a complete beginner to designing.
Textbooks are symbols of centuries-old education. They're often outdated as soon as they hit students' desks. Acting "by the textbook" implies compliance and a lack of creativity. It's time to ditch those textbooks--and those textbook assumptions about learning In Ditch That Textbook, teacher and blogger Matt Miller encourages educators to throw out meaningless, pedestrian teaching and learning practices. He empowers them to evolve and improve on old, standard, teaching methods. Ditch That Textbook is a support system, toolbox, and manifesto to help educators free their teaching and revolutionize their classrooms.
“Gives you the practical tools you need to own the room by owning yourself. Banish that inner devil’s advocate and become as powerful as you can be.” —Alan Cooper, software alchemist, cofounder of Cooper As the Founder and Chief Creativity Evangelist of “The Creative Dose,” Denise Jacobs teaches techniques to make the creative process more fluid, methods for making work environments more conducive to personal productivity, and practices for sparking innovation. Now, in her book, Banish Your Inner Critic, Denise shows you how to defeat those barriers that are holding you back and achieve success through a positive mental attitude. Banish Your Inner Critic shows you how to move beyond that mental block to your creative ideas, realize instant relief and lasting insight, and: · Identify and quiet the voice of self-doubt in your head · Master 3 powerful practices that will transform how you relate to yourself and your creativity forever · Overcome the fear of not knowing enough or not being original enough · Free yourself from comparisons, overwhelm, high self-criticism and self-sabotage · Transform your self-talk into a tool for success · Generate more creative ideas than ever before · Embrace your expertise and share your brilliance with the world Banish your Inner Critic to start doing your best work, achieving excellence, and contributing meaningfully to the world! “If you’re interested in diving deep into your own creative genius, this book will give you an abundance of ways to do that.” —Michelle Villalobos, “The Superstar Activator” & founder of The Women’s Success Summit “A book I believe will inspire a new generation to step out of the shadows and shine.” —Paul Boag, author of User Experience Revolution
Learn how to use Generative AI to create images, add text and color effects, and perform image editing faster than ever with step-by-step guidance from a creative community leader and educator Key Features Create stunning visuals without complex editing Enhance your image creation skills with advanced editing techniques Discover practical tips to integrate Firefly with Photoshop, Illustrator, and Express Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionCreating conceptual art and design assets is a slow and laborious process, especially for those unfamiliar with complex design tools. With Adobe Firefly, you can say goodbye to your design challenges and start creating attractive visuals faster than ever before. Written by an Adobe expert with over two decades of experience, Extending Creativity With Adobe Firefly teaches you how to use Generative AI for art and design with easy-to-follow steps. You’ll learn how to create images, add text effects, edit photos, and explore colors faster with Adobe Firefly. You'll discover Firefly’s capabilities for tasks like generating text-to-image samples, styling text effects, and editing photos quickly. You’ll also find how to integrate Firefly with other Adobe Creative Cloud apps to streamline your workflow. If you're just starting out, this book will acquaint you with the basics of design, enabling you to create images easily. If you are a professional, you’ll learn how to improve collaboration and visual communication, and if you are a teacher, you’ll be able to enhance your teaching methods with visual thinking. By the end, you’ll master every function of Adobe Firefly and create outputs for website and desktop applications such as Photoshop, Illustrator, Express, and Adobe Stock. What you will learn Compare the functionality of Adobe Firefly with other similar GenAI models Generate images effortlessly using text-to-image prompt engineering Edit photos with Generative Fill, using brushes for object removal and inpainting Create stylish textured words and phrases through text effects and color combinations using Generative Recolor Extend your design workflow by integrating Adobe Firefly with Photoshop, Illustrator, and Express Access resources for Generative AI, including example prompts and techniques for immediate use Who this book is for This book is for students, marketers, content creators, aspiring designers, and entrepreneurs who want to craft design elements using Generative AI images and edit visuals without extensive graphic design software know-how. This book empowers you to harness the full potential of Adobe Firefly as a beginner, regardless of your design experience.
Bob the bird loves to paint pictures with his best friend Bat. But one day Bat goes away and Bob is sad. He tries to paint, but everything he paints is blue! Can his friends help him to find his bright colours again? From Marion Deuchars comes this charming and funny follow-up to Bob the Artist, about feeling sad, expressing your emotions and ways to feel better.
Layout multipage documents faster for print and digital output in this part-color guide, with consistent control over typography, color and positioning, all whilst using the latest Adobe InDesign 2023 features to automate repetitive and complex tasks Key Features Create engaging design solutions for print and digital media such as posters, magazines, books, and brochures Master the powerful tools InDesign offers to simplify complex tasks and avoid potentially disastrous mistakes Discover InDesign best practices to increase productivity and speed up the design process with this illustrated guide Book DescriptionAdobe InDesign is the leading desktop publishing and layout software for producing brochures, magazines, flyers, books, posters, and a wide range of digital documents. It allows you to rapidly draft your documents with precise control over typography, images, positioning, alignment, color, and other interactive features. However, InDesign’s interface, tools, and workflows can be a bit challenging to get to grips with. This cookbook will assist you in building unparalleled InDesign workflows with tried and tested recipes. With Designing the Adobe InDesign Way, you’ll learn how to add and edit content, create color swatches, and use features such as tables, all while applying software best practices and techniques to ensure that your work is fast, efficient, and easily maintained. Additionally, you’ll explore advanced InDesign features such as text styles, parent pages, tables of contents, and pre-flighting. Finally, you’ll take a closer look at the many export options in InDesign and ways to truly maximize its capabilities. By the end of this book, you’ll be well equipped to draft and design your own projects while ensuring your work is compatible with industry standards for print and digital documents.What you will learn Navigate and customize the InDesign interface Understand how to set up new documents for different types of content Explore how to add and adjust content within your documents Discover a range of tools to speed up your workflow and make you more efficient Check your documents for errors and make the required corrections Share your document output in different formats based on specific requirements Who this book is for This book is for marketing and communications professionals, marketing executives, marketing managers, marketing assistants, communications officers, communications managers, graphic designers, publishers, bids and tender teams, PR professionals, and brand managers looking to gain a deep understanding of InDesign. Anyone seeking to learn InDesign to create more professional content and advance their skills will find the book useful.
Unleash your digital creativity with an award-winning designer and Adobe Certified Expert and master complex editing tools and features to work smarter and faster for high-end results Key Features Create, manage, and deliver captivating visuals for print, screen, and the web using proven industry techniques Manage your digital projects with granular control and confidence Become an expert and eliminate last-minute Google searches to overcome challenges Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionUnlock the full potential of Photoshop, the go-to app for content creators, by mastering its complex tools and features. This book, drawing from the award-winning author’s 25+ years of design experience, builds on your existing Photoshop knowledge with proven industry techniques, serving as a launchpad to develop professional skills and transformative personal growth. You’ll fine-tune color and tone in your images with non-destructive adjustment layers and conceal content like backdrops with precise masking techniques for fine details like hair. Working through a series of real-world editing projects, crafting realistic brand mockups and traditional marketing collateral, you’ll learn robust methods for building social media assets in Photoshop, from images to animated GIFs and videos. You’ll also be able to bring your typography to life with styles and effects that are simple to edit and store as preset effects. The final section of the book encapsulates all of your learning to create complex montages using advanced masking and compositing techniques. You’ll have fun elevating your designs with surreal art styles and conceptual imagery using retouching, blending, and liquify filters. By the end of this Adobe Photoshop book, you’ll be equipped to create captivating visuals that leave a lasting impression on your audience.What you will learn Discover new ways of working with familiar tools, enhancing your existing knowledge of Photoshop Master time-saving retouching techniques, ensuring flexibility for repeated edits without compromising on quality Create precise image cut-outs and seamless montages with advanced masking tools Make Photoshop your go-to application for social media content Automate repetitive tasks with actions and scripts that batch-process hundreds of images in seconds Integrate vector assets, type styles, and brand colors from other CC applications Who this book is for This book is for designers, marketers, and online content creators who work with digital imagery regularly. If you use Photoshop to create projects for print, screen, or social, this book will help you take your skills to the next level.
Thomas Edison famously said that genius is 1% inspiration and 99% perspiration. Every day, new solutions, revolutionary cures, and artistic breakthroughs are conceived and squandered by smart people. Along with the gift of creativity come the obstacles to making ideas happen: lack of organisation, lack of accountability and a lack of community support.Scott Belsky has interviewed hundreds of the most productive creative people and teams in the world, revealing a common trait: a carefully trained capacity for ideas execution. Implementing your ideas is a skill that can be taught, and Belsky distils the core principles in this book.While many of us obsess about discovering great new ideas, Belsky shows why it is better to develop the capacity to make ideas happen - using old-fashioned passion and perspiration. Making Ideas Happen reveals the practical yet counterintuitive techniques of "serial creatives" - those few who make their visions a reality.
NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.
Following the enormous success of her first art book, Loish returns with an inspiring book dedicated to her beautiful sketches.