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The Expo Book: A Guide to the Planning, Organization, Design & Operation of World Expositions
The requirements for buildings, facilities and services at International Expositions (Expos) are explored in this book which contains photographs, illustrations, diagrams and descriptions of numerous case study examples from major Expos held throughout the world over the past several decades. Requirements for both Registered and Recognized Expos are presented including the more recent examples of Recognized Expos (Astana Expo 2017, Yeosu Expo 2012, and Zaragoza 2008).
This book offers a lively, communicative approach to modern languages, underpinned by a clear grammatical foundation, for pupils with a lower ability. Staightforward explanations of the way that the language works are accompanied by regular reading and writing practice activities.
Artists explore themes of vision and cognition for the global expo Works by Hamra Abbas, Asma Belhamar, Afra al Dhaheri, Olafur Eliasson, Nadia Kaabi-Linke, Shaikha al Mazrou, Monira al Qadiri, Khalil Rabah, Abdullah al Saadi, Yinka Shonibare and Haegue Yang respond to the Arab scholar Ibn al Haytham's 1021 text The Book of Optics.
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
“life is not something that can be experienced on a deadline.” amanda lovelace, the bestselling & award-winning author of the “women are some kind of magic” poetry series, presents unlock your storybook heart, the third & final installment in her feminist poetry series, “you are your own fairy tale.” this is a collection about being so caught up in the fable that is perfectionism that you miss out on your own life. be honest: when was the last time you stopped to take in the everyday enchantment all around you?
The Atomium in Brussels is one of the tourist highlights of Belgium and was built specifically for the World Expo in 1958. Nearly 15,000 workers spent three years building the 2 km2 site, found on the Heysel plateau, seven kilometres northwest of Brussels. The site is best known for a giant model of a unit cell of an iron crystal (each sphere representing an atom), called the Atomium, which decades later remains one of the best known landmarks of Brussels. The 1958 Expo could be said to be a reflection of a changing society and of the economical, technical and social advances towards modernity that paved the way for the age of prosperity the Western World experienced in the sixties. The Expo ran for 6 months and was visited by over 42 million people. The exhibition features archived documents, such as the plans of the 1958 Expo, typical fifties objects, films of the time showing what was going on in the aisles of the Expo, several scale models including the Civil Engineering Arrow and the Place de Brouckère information centre, which transport the visitor back to the world of 58 and the spectacle of this unique event. As a symbol of these years of optimism, Expo 58 left an idyllic picture to the Belgians of a period of hope and utopia that can be discovered or rediscovered through the exhibition. SELLING POINTS: *Celebrating its 50th anniversary this year, Expo 58 is due to be featured in an exhibition taking place in the Atomium in Brussels. This lavishly illustrated book is the official catalogue that accompanies it *A fascinating look at a period of revolution in many areas of society, this book is perfect for those who wish to be transported to an age of excitement and fresh ideas, as well as those who can remember the fair itself and the anticipation that preceded it 100 b/w + 90 colour illustrations
In the depths of the Great Depression, when America's future seemed bleak, nearly one hundred million people visited expositions celebrating the "century of progress." These fairs fired the national imagination and served as cultural icons on which Americans fixed their hopes for prosperity and power. World of Fairs continues Robert W. Rydell's unique cultural history—begun in his acclaimed All the World's a Fair—this time focusing on the interwar exhibitions. He shows how the ideas of a few—particularly artists, architects, and scientists—were broadcast to millions, proclaiming the arrival of modern America—a new empire of abundance build on old foundations of inequality. Rydell revisits several fairs, highlighting the 1926 Philadelphia Sesquicentennial, the 1931 Paris Colonial Exposition, the 1933-34 Chicago Century of Progress Exposition, the 1935-36 San Diego California Pacific Exposition, the 1936 Dallas Texas Centennial Exposition, the 1937 Cleveland Great Lakes and International Exposition, the 1939-40 San Francisco Golden Gate International Exposition, the 1939-40 New York World's Fair, and the 1958 Brussels Universal Exposition.
Everyone makes mistakes... Letty was going to go places. She was going to be someone. Then she got pregnant, and her plans changed. Now she's a single parent with two children she's convinced she can't care for, a dead-end job she's struggling to keep, a home in a half forgotten part of town, and no prospect of anything changing any time soon. Determined to give her children a better future, she takes a decision that may change all their lives. But perhaps she's not quite done making mistakes. And her son, Alex, may be about to make one of his own - because, sometimes, the biggest mistakes we make are when we're prepared to risk everything for those we love.
This book is a fascinating journey along the history of architectural structures over the last 150 years, taking the World Expos as an original unifying thread. Nevertheless, it does not solely focus on the exhibition buildings; on the contrary, these are continuously being related to buildings beyond the scope of the Expos, thus ultimately providing a general vision of the history of modern structures. This essay is destined to become an essential work of reference within the history of architectural structures. It is generously illustrated with more than nine hundred large-scale illustrations, many of which have not appeared in contemporary publications. It offers innumerable facts that will interest architects, engineers or art historians. Likewise, members of the general public far-removed from these fields will also be able to enjoy many of the passages which are accessible to those who do not have any specific knowledge of architecture or engineering.