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Considered the bible of the IBM zSeries and S/390 world, this new edition closely examines the role large computers will play in the new century. All the new hardware models and operating system products—Linux, VSE, MVS, VM, AIX, and Open Edition—are now available for the zSeries and are fully explained, as are critical business issues such as cost justification, lease versus purchase, support, security, and maintenance. Hypothetical small, medium, and large businesses are described and then outfitted with the appropriate zSeries solution. This replaces 1885068700.
Considered the bible of the IBM zSeries and S/390 world, this book takes a close look at the important role large computers will play in the 21st century. Taking an updated look at the new zSeries and the revitalized S/390 in easy-to-understand language, readers are given an introduction and review of the heritage of the S/390 family.
Mainframe computers are the backbone of industrial and commercial computing, hosting the most relevant and critical data of businesses. One of the most important mainframe environments is IBM System z with the operating system z/OS. This book introduces mainframe technology of System z and z/OS with respect to high availability and scalability. It highlights their presence on different levels within the hardware and software stack to satisfy the needs for large IT organizations.
While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
Annotation Introducing the brands of Intel-based IBM computers, this guide shows how to integrate these systems into business for greater efficiency, productivity, and overall business management. Written for nontechnical users, the most current xSeries information is included. Differences and uses for the assorted computers are detailed, as are the latest peripherals, software options, and networking issues. Guidelines for choosing operating systems to fit business needs are also discussed.
IBM’s vision of the future of computing and how its evolving technologies, product lines, and services fit into that future are the subject of this broad look at the world’s largest computer company. Discussing IBM’s e-business strategy to leverage Internet technology, its new emphasis on IBM Global Services, and its fast-growing consulting business this overview. profiles IBM’s new eServer xSeries, pSeries, iSeries, and zSeries, showing how each fits into an e-business context. A companion web site accessible only to buyers of this book provides the latest news and additional resources related to IBM technology and product lines.
For those businesses that want to supplement their sales online or those who want to sell online in a structured, repeatable way, this book shows the new online auction seller the ins and outs. Businesses will learn how to find online auction sites and how to judge whether a particular one meets their needs, how to register and establish an account, and how to list auctions and attract bids.